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Small Business Resource Guide to the Web 1997 (Lycos Insites Series)
 
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Small Business Resource Guide to the Web 1997 (Lycos Insites Series) [Paperback]

Bob McNamara (Author), Suzanne V. Cross (Author), Kathleen Mims (Author), David Peal (Author, Editor)


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Book Description

Lycos Insites Series June 1997
Providing business people with a comprehensive directory of hundreds of Web sites that focus on their needs, this book also includes guidelines and instructions for creating a successful business presence on the Web, tips and techniques for writing business plans, identifying the startup costs of launching an online business and Web site, and using the Web to stay up-to-date in trends affecting the user's industry.

Editorial Reviews

Amazon.com Review

This is a big book full of practical information on using the Web to enhance your business. You'll find tons of information on building a Web site of your own, resource after resource to help you run your business with more insight than your competition, and samples of the information available from those resources. The authors guide you to information on advertising, finding capital, business research, news, job banks, marketing, and more--all presented in a personable style for enjoyable reading. A CD-ROM with a hyperlinked version of the book and Internet access software is included.

From the Publisher

Small Business Resource Guide to the Web 1997 provides all business people-from those in large corporations to the home-based entrepreneur-with a comprehensive directory of hundreds of Web sites that focus on their needs. The book also includes guidelines and instructions for creating a successful business presence on the Web, tips and techniques for writing business plans, identifying the startup costs of launching an online business and Web site, and using the Web to stay up-to-date in trends affecting your industry. - Indispensable, comprehensive directory of Web sites and business-related resources to help large and small businesses

- Time-and money-saving tips for promoting products and services, finding marketing and advertising opportunities, creating customer mailing lists, using state and federal economic and demographics data

- CD-ROM includes Internet Explorer browser software, hyperlinked HTML version of the entire book, and valuable shareware and commercial demo software


Product Details

  • Paperback: 489 pages
  • Publisher: Macmillan Computer Pub (June 1997)
  • Language: English
  • ISBN-10: 0789710587
  • ISBN-13: 978-0789710581
  • Product Dimensions: 9.9 x 8.5 x 1.5 inches
  • Shipping Weight: 2.3 pounds
  • Amazon Best Sellers Rank: #7,329,078 in Books (See Top 100 in Books)

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