How can you manage website designers if you don't understand the technology? How can you create a website that increases your business's profits? Will a website designer understand your business and your customers as intimately as you do? Even the best designers probably have no background in marketing, no previous contact with your target audience and little experience in setting a business strategy for a website. That's why it's important that you learn enough about how the Internet works and how your business will benefit from having a website, to manage the design team. Packed with practical tips, checklists, and numerous examples, Small Business Websites that Work will walk you through the decisions you need to make in commissioning a website for your organization and managing the team responsible. Learn how to: * spot common defects in the website design * make the site more profitable for the company * differentiate the company on the Internet * promote the website effectively * integrate your website with the rest of your business You could just put your existing brochure online, but this book will show you how you can build a site that will generate a better response from the marketplace and will enable you to engage the Internet community more fully.
Sean McManus has been writing about business and technology for over ten years. He has written for magazines including Making Music, Melody Maker, Internet Magazine, Personal Computer World, Internet Works, Marketing Week, Start & Run Your Business, and Business 2.0.
His debut novel 'University of Death' was published in 2007. It concerns a conspiracy in the music industry to dupe fans into buying computer-generated music, and has won rave reviews from Music Tech, Record Collector and Metal Hammer magazines.
