While small businesses share many of the problems of their larger counterparts, in terms of financial management, the smaller firm faces issues uniquely its own. The first of its kind, this text addresses finance form the small-business and entrepreneurial perspective - not from the perspective of the corporate Goliaths. Written by a world-renowned author team, the text introduces students to the essential principals of small-business finance, applying general financial theory where applicable as well as focusing on small-business specific issues, such as options for sources of capital.
Jerome ("Jerry") S. Osteryoung, Ph.D. is the Director of Outreach Services of the Jim Moran Institute for Global Entrepreneurship in the College of Business at Florida State University. He is the Jim Moran Professor of Entrepreneurship (Emeritus); and a Professor of Finance (Emeritus). Dr. Osteryoung is an internationally known speaker and a highly "in demand," business coach.
