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From Publishers Weekly
What do the Anchor Stream microbrewery and underground rock star Ani DiFranco have in common? The two are among Burlingham's examples of privately held businesses that have become "giants" in their field without becoming huge corporations. (And if you don't think being a rock star is a business, consider that DiFranco's dealings with local vendors in her Buffalo neighborhood have led to the creation of more than 100 new jobs.) For the 14 small companies profiled here, success comes by getting richer, not by getting bigger. Burlingham's central conceit, that these are companies that excel in generating "mojo," may seem abstract at first, but he carefully demystifies the term by focusing on issues like community relations and customer service. The owners he interviews speak from hard-won experience about resisting the pressure to simply keep expanding or sell the company to the highest bidder and staying true to their original visions for excellence. Burlingham, an editor-at-large at Inc., closes his account with a tribute to the magazine's late founder, Bernard A. Goldhirsh, whose celebration of entrepreneurship and loose managerial style clearly provided a lasting influence. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Jim Collins, author of Good to Great
This well-written book should inspire thousands of entrepreneurs to reject a mantra of growth for growth’s sake in favor of a passionate dedication to becoming the absolute best. Bo Burlingham reminds us of a vital truth: big does not equal great, and great does not equal big. --This text refers to the Paperback edition.

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First Sentence:
At the Anchor Brewery on Mariposa Street in San Francisco, the air was thick with the sweet aroma of fermenting beer and the buzz of a tour group sampling the finished product in the oak-paneled taproom, but Fritz Maytag was oblivious to it all as he stood in his cluttered office, thumbing through a small, turquoise hardback book that had just arrived in the mail. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
enlightened hospitality, wrap spring clutches, righteous babe, small giants, backup alarms Key Phrases - Capitalized Phrases (CAPs): (learn more)
Righteous Babe, Union Square, Clif Bar, New York, Ann Arbor, Anchor Brewing, Fritz Maytag, Danny Meyer, Norm Brodsky, Gramercy Tavern, Obert Tanner, Food Gatherers, Frame Service, Los Angeles, Reell Precision Manufacturing, San Francisco, Ari Weinzweig, Salt Lake City, United States,