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3 of 4 people found the following review helpful:
4.0 out of 5 stars
Good to Great for the Private Company,
A Kid's Review
This review is from: Small Giants: Companies That Choose to Be Great Instead of Big (Paperback)
Loved this book. This would be the complementing book to Collins' Good to Great, which focuses on large, publicly traded companies. Small Giants is about private companies that could have sold out, gotten big, went public, etc, but chose to remain a functional working size so as not to lose what makes them special. I work for a large, regional advertising/pr agency and this book is all about us and the opportunities and challenges we face. For the small/medium size business owner to the start up, this is a must read.
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Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham (Paperback - Oct. 2008)
Used & New from: $12.25
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