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Small Graphics: Design Innovation for Limited Spaces
 
 
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Small Graphics: Design Innovation for Limited Spaces [Hardcover]

Cheryl Dangel Cullen (Author)


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Book Description

October 1, 2000
Small Graphics provides hundreds of ideas for making effective design use of even the smallest spaces. See how designers have successfully chosen their graphics and words to maximize impact in tiny places. This book contains more than 200 examples of logos, business cards, hats, premiums, identity systems, direct response marketing, point-of-purchase material, stamps, and packaging. There's even a Web site billed as the "world's smallest," along with all sorts of promotional materials from design studios around the world. These projects are sure to inspire creative ideas so you'll never have to wonder what could've been possible if you only had more space.

Whoever said "size doesn't matter" never tried to fit a logo, company name, contact name, title, address, phone, fax, mobile number, e-mail, and Web site address onto the front of a 3-1/2" x 2" (9 cm x 5 cm) business card. The fact is, size does count, more so when you're faced with designing a sizeable message and yet you're short on space.

Small Graphics is a reference guide and an idea book for designing when space is at a premium. See how expert designers make the most of the space they have, creating small graphics that communicate in a big way.

How do some of the best designers around the world gain maximum impact in a limited amount of space? This collection of small designs provides plenty of examples. Included are small graphics that are interactive, expansive, and elaborate, while others are minimal in their design. Several use photos to communicate, while others use illustrations. Some examples are beyond description. Learn how to maximize the impact of the message in keeping with its size-no matter how small.

When you need to make a big impression but don't have a lot of space to do it, Small Graphics is a book you'll want to review time and again.


Editorial Reviews

From the Publisher

See how expert designers make the most of the space they have, creating small graphics that communicate in a big way. Includes design work and designer insights on projects including business cards, postcards, and business accessories.

About the Author

Cheryl Dangel Cullen is a marketing and graphic design consultant who writes for several major graphic design publications. She is the author of a number of books, including The Best of Annual Report Design, Large Graphics, Small Graphics, Then Is Now, Promotion Design That Works, and the forthcoming Identity Design That Works. She lives outside Chicago, Illinois.

Product Details

  • Hardcover: 184 pages
  • Publisher: Rockport Publishers (October 1, 2000)
  • Language: English
  • ISBN-10: 1564966933
  • ISBN-13: 978-1564966933
  • Product Dimensions: 11.2 x 9.3 x 0.8 inches
  • Shipping Weight: 2.6 pounds
  • Amazon Best Sellers Rank: #2,817,370 in Books (See Top 100 in Books)

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Inside This Book (learn more)
First Sentence:
Engaging graphics are interactive graphics. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
specialty graphics, paper stock, design firm, small graphics
Key Phrases - Capitalized Phrases (CAPs): (learn more)
James Peters, Mires Design, Grafik Communications
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This book cites 5 books:


Books on Related Topics (learn more)
 
Paper Graphics by Catharine M. Fishel
Large Graphics by Cheryl Dangel Cullen
 

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