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Small Is Beautiful: Economics as if People Mattered [Paperback]

E. F. Schumacher
4.0 out of 5 stars  See all reviews (33 customer reviews)


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Book Description

September 27, 1989

“Nothing less than a full-scale assault on conventional economic wisdom.” —Newsweek

 

One the 100 most influential books published since World War II

The Times Literary Supplement

 

Hailed as an “eco-bible” by Time magazine, E.F. Schumacher’s riveting, richly researched statement on sustainability has become more relevant and vital with each year since its initial groundbreaking publication during the 1973 energy crisis. A landmark statement against “bigger is better” industrialism, Schumacher’s Small Is Beautiful paved the way for twenty-first century books on environmentalism and economics, like Jeffrey Sachs’s The End of Poverty, Paul Hawken’s Natural Capitalism, Mohammad Yunis’s Banker to the Poor, and Bill McKibben’s Deep Economy. This timely reissue offers a crucial message for the modern world struggling to balance economic growth with the human costs of globalization.



Editorial Reviews

Review

“Embracing what Schumacher stood for--above all the idea of sensible scale--is the task for our time. Small is Beautiful could not be more relevant. It was first published in 1973, but it was written for our time.” (Bill McKibben, from the Foreword )

“An eco-bible” (Time magazine )

Small Is Beautiful changed the way many people think about bigness and its human costs.” (New York Times )

“Nothing less than a full-scale assault on conventional economic wisdom. . . . Schumacher believes economists need a new set of values, to obtain maximum well-being with minimum consumption.” (Newsweek )

From the Back Cover

The classic of common-sense economics. "Enormously broad in scope, pithily weaving together threads from Galbraith and Gandhi, capitalism and Buddhism, science and psychology."-- The New Republic

Product Details

  • Paperback: 352 pages
  • Publisher: Harper Perennial; 2nd edition (September 27, 1989)
  • Language: English
  • ISBN-10: 0060916303
  • ISBN-13: 978-0060916305
  • Product Dimensions: 0.8 x 5.2 x 7.9 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #104,272 in Books (See Top 100 in Books)

Customer Reviews

Deep, lovely, lonely reading; sometimes this book makes me cry. economist  |  8 reviewers made a similar statement
This book is a small but meaningful step towards sanity. not4prophet  |  1 reviewer made a similar statement
It is practical and well written. Timothy D. Ulmen  |  3 reviewers made a similar statement
Most Helpful Customer Reviews
64 of 68 people found the following review helpful
4.0 out of 5 stars Many important ideas January 25, 2004
Format:Paperback
"The whole point is to determine what constitutes progress." Fritz Schumacher published Small is Beautiful in 1973, but the vast majority of his text is still relevant today, if not more so. This book can be read as a response to the Washington Consensus and Chicago school economist perspectives of metric-based laissez faire economics driven by efficiency, often at the expense of class polarization and increasing inequality, that pervade the shallow "common-sense" understandings of amateur economists and the general United States population: "...growth of GNP must be a good thing, irrespective of what has grown and who, if anyone, has benefited." Schumacher recognizes that "...economists, for all their purported objectivity, are the most narrowly ethnocentric of people. ...since their world view is a cultural by-product of industrialism, they automatically endorse the ecological stupidity of industrial man and his love affair with the terrible simplicities of quantification."

Schumacher responds with a broad, big-picture discussion of our economic culture, noting that sustainability is an impossibility when ever growing demands for increased production, "assuming all the time that a man who consumers more is 'better off' than a man who consumes less", expend an environment with finite resources. He notes that lasting peace is threatened by extraordinarily unequal distributions of power and access to resources, "what else could be the result but an intense struggle for oil supplies, even a violent struggle," and echoes Gandhi's disapproval of "dreaming of systems so perfect that no one will need to be good." Schumacher criticizes trump card economic judgments, arguing that "society, or a group or an individual within society, may decide to hang on to an activity or asset for non-economic reasons - social, aesthetic, moral, or political," and further noting that the judgment of modern economics is a fragmentary judgment, caring only "whether a thing yields a money profit to those who undertake it or not.... It is a great error to assume, for instance, that the methodology of economics is normally applied to determine whether an activity carried on by a group within society yields profit to society as a whole." The market, he argues, "is the institutionalization of individualism and non-responsibility.... To be relieved of all responsibility except to oneself means of course an enormous simplification of business. We can recognize that it is practical and need not be surprised that it is highly popular among businessmen." Commenting on this culture of self-interest, he quotes Tolstoy: "I sit on a man's back, choking him, and making him carry me, and yet assure myself and others that I am very sorry for him and wish to ease his lot by any means possible, except getting off his back."

While economics teaches us that "the ideal from the point of view of the employer is to have output without employees, and the ideal from the point of view of the employee is to have income without employment," Schumacher believes this perspective fails to understand that a persons acts both as a producer and consumer: "If man-as-producer travels first-class or uses a luxurious car, this is called a waste of money; but if the same man in his other incarnation of man-as-consumer does the same, this is called a sign of a high standard of life." Furthermore, "to strive for leisure as an alternative to work would be considered a complete misunderstanding of one of the basic truths of human existence, namely that work and leisure are complementary parts of the same living process and cannot be separated without destroying the joy of work and the bliss of leisure."  

Schumacher also comments on science and a set of nineteenth century scientific ideas which have become the lenses through which we have learned to interpret the world. He argues for care in selecting the direction of scientific research, since, "as Einstein himself said, 'almost all scientists are economically completely dependent' and 'the number of scientists who possess a sense of social responsibility is so small' that they cannot determine the direction of research."

In Part III, Schumacher explores third-world economic development. He notes the power dynamic inherent in the non-democratic system of free trade as it exists today: "It is a strange phenomenon indeed that the conventional wisdom of present-day economics can do nothing to help the poor. Invariably it proves that only such policies are viable as have in fact the result of making those already rich and powerful, richer and more powerful." He explores models for third world development, focusing on appropriate technology that can avoid creating a dual-economy, which affects the power structure and causes systemic migration: "It is always possible to create small ultra-modern islands in a pre-industrial society. But such islands will then have to be defended, like fortresses, and provisioned, as it were, by helicopter from far away." He argues instead for distribution of development resources to non-capital-intensive human-scale projects that can be maintained by local people, maximizing the level of useful employment rather than productivity per person. He emphasizes that appropriateness can be assessed only through learning local culture and working with and through local people: "As long as we think we know, when in fact we do not, we shall continue to go to the poor and demonstrate to them all the marvelous things they could do if they were already rich." He also warns against crippling dependence on foreign powers for supply or demand: "the role of the poor is to be gap-fillers fin the requirements of the rich," and focuses instead on small-scale development of local focus.

Overall, while I cannot agree with all of Schumacher's assessments, I doubt that "small is beautiful" can be a true universal claim, I question his assumptions of gender roles and his naďveté about realpolitik, and I also feel that his periodic appeal to religious rhetoric and "beauty" somewhat obstructs his message, I do feel that he makes a great many strong points and encourages the reader to question conventional economic wisdom and look for a deeper understanding of the world.

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42 of 46 people found the following review helpful
4.0 out of 5 stars Classic Appropriate Technology Vision May 25, 2000
Format:Paperback
This is one book that adds the perspective of the wider World (not just the technologically elite), when making decisions on engineering/business solutions (as well as other resource allocation decisions). When striving towards best solutions, some engineers & consultants may favour technology complexity and quality, when simplicity and fit-for-purpose are optimal. This book provides some inspiration and building blocks, to be coupled with the usual simulation toolkit including systems analysis, enabling development and implementation of appropriate solutions. Similarly, the book appeals to a much wider audience that can embrace such values in day to day life.

The inspirational well-written contents cover:

*Part I- The modern world- problem of production, peace and permanence, role of economics, Buddhist economics, and a question of size.

*Part II- resources- education, proper use of land, resources for industry, nuclear energy, and technology with a human face.

*Part III_ the third world- development, social and economic problems requiring intermediate technology, two million villages, and the problem of unemployment in India.

*Part IV- organisation and ownership- a machine to foretell the future, towards a theory of large-scale organisation, socialism, ownership and new patterns of ownership.

Improvements could include up-to-date case studies (perhaps including material from VSO) showing the benefits of the approach; and an update on where intermediate technology is today. Note- the book `Flexible Specialisation' by Pedersen et al (ISBN 1853392170 publ.1994) provides some such case studies for Africa, Asia and Mexico.

Personally, this reviewer was inspired by the book to lead an undergraduate team project with Intermediate Technology (the company) and Sri Lankan men designing and implementing a self-build fretsaw for educational toys in 1991. Overall a stimulating, worthwhile addition to any library.

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20 of 21 people found the following review helpful
5.0 out of 5 stars Quotable, Philosophical, Prophetic November 2, 2000
Format:Paperback
This pioneering outlook is for green economics what Rachel Carson's "Silent Spring" is for the modern green movement.

OK, Shumacher gets some of his facts wrong, can be over idealistic and some chapters are less interesting than others but he often speaks in a highly quotable philosophical vein touching areas beyond the scope of intermediate technology.

For example, a great deal of his commentary is about the moral and spiritual decline and consequent rot in aspects of Western civilisation - judging by the standards of current media output and social values he is prophetic in his assessment that people may be marching into a fool's paradise poised to collapse. His statements, especially in the first few chapters are gold dust for social reformers and social scientists, trying to tap into words to express their frustrations with what we can sometimes see as errors and an odious hollowness to many things conventionally regarded as Progress or Laudible. Who indeed can name the 7 deadly sins or the 4 cardinal virtues?

Then there are those more practical ideas about the ethics of hard work, the fallacies in development planning and how many limitations set by money and raw materials are not limitations but excuses against small scale progressive schemes. This is often the antidote to Adam Smith.

The ethics in planting trees if applied to India and many other places could undoubtedly solve the world's problems en masse it seems as reccommended for India, especially in reducing Green house gasses.

The question remains if communities and societies can grasp the nettle and act out some of Schumacher's more workable schemes, especially if the USA for example collapses into an economic oblivion. Can we learn to live without mass capitalism and be happy?

The politics and philosphy of moderation and environmental economy is still in its infancy but thanks to Schumaker economists are trying to build in the environmental perspective.

This book is therefore a persuasive milestone.

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Most Recent Customer Reviews
3.0 out of 5 stars Some forward insight mixed with backward mentality
Starts off well before degenerating into archaic sentiments on women (get back inside!) and education (needs moar god!). If you could buy just the first section, do that.
Published 2 months ago by Ryan Boucher
4.0 out of 5 stars Romancing economics
Having read Small is Beautiful in the early 80s I re-read recently, struggling initially until I started to read aloud. Read more
Published on March 4, 2011 by Mog
5.0 out of 5 stars Received within a few days
I'm glad someone saved this book (1989 reprint)as it is a gem. Incredibly fast delivery.
Published on June 4, 2010 by Anne D. Paust
4.0 out of 5 stars A classic...
That's all I can say right now... It's a classic which almost everybody interested in economics should read to have a different point of view...
Published on May 31, 2010 by G. Restrepo Seisdedos
1.0 out of 5 stars Dated, painfully idealistic to the point of lacking logic,...
A good general rule is that any non-fiction book that feels the need to provide a detailed description of a Kafka book is probably taking itself too seriously. Read more
Published on March 26, 2010 by LPE
5.0 out of 5 stars Please read this book.
If more people read this book we might start to understand alternatives to corporate greed. It is practical and well written.
Published on March 7, 2010 by Timothy D. Ulmen
5.0 out of 5 stars More relevant then 30 years ago
To those who wrote negative reviews. For you the world is going to be always flat. The idea of this book - the world is other then that. Read more
Published on January 16, 2010 by Vitaly Baron
4.0 out of 5 stars Dated but Thought Provoking
If you're searching for alternatives to the current system of economics, I think you will find this book important. Read more
Published on November 30, 2009 by Thomas E. Sandidge
5.0 out of 5 stars Small Is Beautiful
I should have read this years ago, in fact the whole world should have read it. The economic and environmental problems he raises are with us more than ever.
Published on November 24, 2009 by Larry B. Bogdanow
2.0 out of 5 stars Good instincts, a mess of a book
Schumacher has some very interesting, and valuable, ideas. Intermediate technology, think locally, value people, distinguish between renewable and non-renewable resources, and so... Read more
Published on November 15, 2009 by Michael B
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