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In what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. Following up on the themes of his earlier books, he reminds readers that the first key to successful marketing is to produce something remarkable and let it grow. "If your idea is great, people will find you," he advises. "[I]f your target audience isn't listening, it's not their fault, it's yours." He urges people to take control of their creative lives by taking responsibility for tough decisions and pushing themselves to make bolder choices. (His advice to McDonald's, for example, includes free wireless Web access at every restaurant.) The appendix contains two lengthy essays on Web design and blogs that were previously distributed as e-books. These are a more polished than the casual main entries, but still exhibit the spontaneous energy that has earned Godin so many loyal fans. (Aug. 17)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Godin, author and business blogger, presents a collection of essays that are thoughtful and wise. His ideas are skillfully presented with themes that include being big is no longer an advantage, so act small if you want to be big; with instant communication, lies get exposed faster than ever; consumers are more powerful than ever; and Aretha Franklin is correct: respect is the secret to success with people. His comments on business schools are challenging and contain his list of five things that help people succeed, including finding, hiring, and managing extraordinary people; embracing a changing world while effectively prioritizing tasks in it; and the ability to sell. Readers skip his riff on Web design and strategy at their peril. Along with his definition of velocity--a company's ability to zig and zag and zoom or change with speed--Godin tells us, "Give me five serially incompetent executives with a focus on velocity, and I can change the world." Excellent. Mary Whaley
Copyright © American Library Association. All rights reserved
Reach of amazing and inspiring content
Seth is a genius
Lots of good common sense observations that we often don't follow.Published 10 months ago by Anders
Seth is always one to lead - I shall follow - merrily, merrily, merrily along.Published 10 months ago by Amazon Customer
Excellent audio book, I listen in traffic and makes the time go by quick. And makes you think and dream and wonder... thanks Seth.Published 15 months ago by Roberto Iregui
The book is a collection of Seth’s thoughts regarding business and marketing. The book presents a lot of marketing theories and the key is to make extraordinary things. Read morePublished 18 months ago by Dan
Some info is great, but Seth goes on and on and on and though sometimes thought-provoking, he gets pretty annoyingPublished 19 months ago by mc
This book was hyped as being so significant. However, my impression is that it is a bunch of ramblings by someone who put there best punchlines from public speaking together. Read morePublished 21 months ago by Live Laugh Love
I own a small business and several of the snippets Mr. Godin published in this book triggered me to take actions to (hopefully) improve my business. Thanks Seth! Read morePublished on August 15, 2013 by R. J. McCabe