The goal of this book is to serve as a design/idea book. Our mantra is that simplicity leads to great results. Small Web Sites, Great Results will show readers basic strategy and introduce them to the philosophy of doing more with less. The book features design guidelines to make sites look professional even on a small scale, techniques to get the hits from search engines, and more. Users will learn to construct a holistic Web presence that garners real results. An added benefit of this concept is that along with the book there is a simple Web site system, a series of pages, and scripts which will accommodate the principles presented in the book. Users may go to the site, download the frameworks, and instantly post them for their own use.
Book Description
Editorial Reviews
Review
An outstanding book for small site operators, simply packed with important resources and tips. -- Midwest Book Review
For anyone who has put off creating a website because they are too costly or require too many resources. -- The Rose Review
It's very difficult to build websites that work - this book really tells you how to do it right. -- Startup.com
The perfect book for today because many businesses need the wisdom of simplicity. -- Mac Pro News
This book shows that there is a method for building sites that require less resources but produce fantastic results. -- The Designer's Bookshelf
For anyone who has put off creating a website because they are too costly or require too many resources. -- The Rose Review
It's very difficult to build websites that work - this book really tells you how to do it right. -- Startup.com
The perfect book for today because many businesses need the wisdom of simplicity. -- Mac Pro News
This book shows that there is a method for building sites that require less resources but produce fantastic results. -- The Designer's Bookshelf
From the Publisher
Small Websites, Great Results is the perfect book for today because many businesses are beginning to understand the need and wisdom of simplicity. This book shows readers that bigger is not necessarily better and that there is a proven method for building sites that require less resources but produce fantastic results. The author’s mantra throughout is that simplicity is the key to success. The book shows readers new approaches to creating sites, what makes small sites really work, how to select winning themes for a site, design techniques that make sites look professional even on a small scale, the secrets of getting business from the Web, how to choose the best format for a site, strategies for getting, keeping, and satisfying customers, and much more. Special techniques are also provided to show readers (who have less experience) how to work with professional designers to get the best possible results. The book also features a set of small sites that work for! different types of businesses, including professional services, consultants, artists, entertainers, writers, and speakers, and non-profit enterprises. Readers can use the site templates as they are presented or modify them to suit their own special needs. Anyone who has put off creating a site for their business because of a lack of resources, or those who have built sites that have quickly gotten out of hand, will really treasure this book.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
5.0 out of 5 stars
A Good, Practical Guide,
This review is from: Small Websites, Great Results (Paperback)
It's easy to lose sight of the basic needs of the user when building a website, but if you're smart enough to read this book and enlist its theories in your plan, you'll end up with a useful, intuitive, and profitable site. The text is direct in its message and is easy for inexperienced web designers to understand. Screen shots clearly illustrate good and bad examples. Thank you, Mr. Addison, for showing us that bigger is not better.
5 of 5 people found the following review helpful:
5.0 out of 5 stars
Clear, concise, timely,
By Bianchi Joe (Austin, TX United States) - See all my reviews
This review is from: Small Websites, Great Results (Paperback)
Doug Addison's thesis here is that many, if not most, websites are too cumbersome to fulfill the needs of the average Internet user, and that frustrating your potential customers is no way to get their business. His clear recommendations for improvement are sensible and timely; one doesn't have to look very hard to find examples of "bloated" websites with their aggravating redirects and obscure pathways. Addison has practiced what he preaches in this text: he doesn't muddy the water with redundant prose or needlessly technical jargon, so even a neophyte like myself can easily navigate the often complex world of modern web design. This is required reading for anyone interested in their first website, and it should be required for any experienced web designer who thinks that bigger is always better. Some of the graphics are a little small, but Addison's decision to use real web pages to illustrate the good, the bad, and the ugly of the Internet provides the reader with up-to-date, concrete examples that augment his text rather than simply decorate it. A very useful and enlightening guide.
5 of 5 people found the following review helpful:
4.0 out of 5 stars
Creating effective sites,
This review is from: Small Websites, Great Results (Paperback)
The plus sides of this book is that it shows people that bigger is not always better, incorporating all the bells and whistles is not always productive in creating an effective web site and finally a web site should be about the users and not the designers or business.
I have a number of years in the web development arena and I have read a LOT of books on the subject. Doug's book is very refreshing for the simple fact that there are not a lot of books of this type of information available today. From the beginning of the book, he gives you clear cut information and examples of his thoughts on web site bloat and how to prevent it. As the book progresses, he then starts showing how to develope the "plan" of creating a lean and mean site and avoiding bloat. Thus improving customer relationships and turning visitors into customers. My only complaints about the book are the images for the web site examples were a bit small and really relied on you visiting the site to view and compare. What happens if the site updates their site!! :) It is a great book for people thinking about getting their business a web presence and doing it with the least amount of headache and the max amount of information. Plus seasoned web designers/developers can learn a thing or two as well about keeping sites geared more towards customers and users than themselves etc.
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