Once upon a time there was a dream born of the vision of Ratan Tata to enable middle-class Indians to have a safe and affordable means of personal mobility, to break the shackles of the mind and go where no one had gone before, to create a motor car that would be more than just another automobile. This is the story of the Nano, the Rs1-lakh wonder, and how it came to be. The making of the Nano has been a struggle and a vindication, a long, arduous and expensive endeavour to cope with a wide range of problems. This, then, is also the story of how Tata Motors, the company behind the project, overcame the limitations imposed by conventional technology and traditional methods of manufacturing to craft a motor car that has changed the automobile world.
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"This book chronicles the saga of the creation of the Nano, in particular the human story of the commitment, fortitude and capability displayed by all the Tata Motors' employees connected with the project, in the face of the multiple challenges and setbacks. In its telling, this book also reaffirms the ethics and principles that sustain the Tata group". - Ratan Tata"
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Format:Hardcover
The Tata Nano is a car that has taken the world by storm. It has opened new paradigms to create products for emerging markets with a completely different mindset. No doubt the center of gravity of the global economy is slowly but steadily shifting to Asia in the twenty first century. India and China will me the mega markets of the future. But the important point to remember is that despite rapid growth, these markets will continue to have low per capita incomes, compared to the developed world. This means, these countries need products that are ultra low cost with high customer value propositions. These products also need to be ultra energy efficient (low running costs) and leave negligible environmental foot print for sustainable development. The Tata Nano is here as a great case study to demonstrate that this is possible. This little book captures the vision of Ratan Tata to bring a low cost affordable family car for the millions of Indians. Great team work translates this vision into a reality.
Working at a target cost of Rs 1 lac (Approx USD 2300) for an affordable fuel efficient car that meets all safety and environmental standards is no small task. The highly talented and committed team is closely supported by Ratan Tata himself at all stages. Many industry experts thought that the cost target was impossible to achieve. Even if the cost target was met, they thought that the final product would at best be a four wheeled, covered auto rickshaw. Tata Motors proved them wrong.
Gary Hamel in his book "The Future of Management" points out that creativity and passion contribute to over 50 percent of human capability and is hardly tapped by today's organizations. Successful companies know the difference. The making of the Nano is a great example on the power of unleashing full human potential at the workplace.
The book is a good narration of the story from concept to the final rollout, including the unfortunate shifting of the plant from Singur in West Bengal to Sanand in Gujarat.
Several challenges in design and the concept of frugal engineering are discussed. The comfort and safety of the customer were paramount at all stages. What finally rolled out was a near miracle in automobile history.
The book gives due credit to all the key members led by Girish Wagh of the Nano team who slogged against all odds to fulfill their mission.
Small car, great story! Several photographs in color add to the reading pleasure.
Working at a target cost of Rs 1 lac (Approx USD 2300) for an affordable fuel efficient car that meets all safety and environmental standards is no small task. The highly talented and committed team is closely supported by Ratan Tata himself at all stages. Many industry experts thought that the cost target was impossible to achieve. Even if the cost target was met, they thought that the final product would at best be a four wheeled, covered auto rickshaw. Tata Motors proved them wrong.
Gary Hamel in his book "The Future of Management" points out that creativity and passion contribute to over 50 percent of human capability and is hardly tapped by today's organizations. Successful companies know the difference. The making of the Nano is a great example on the power of unleashing full human potential at the workplace.
The book is a good narration of the story from concept to the final rollout, including the unfortunate shifting of the plant from Singur in West Bengal to Sanand in Gujarat.
Several challenges in design and the concept of frugal engineering are discussed. The comfort and safety of the customer were paramount at all stages. What finally rolled out was a near miracle in automobile history.
The book gives due credit to all the key members led by Girish Wagh of the Nano team who slogged against all odds to fulfill their mission.
Small car, great story! Several photographs in color add to the reading pleasure.
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