Smart Business Solutions: Direct Marketing and Customer Management [Paperback]

Douglas Gantenbein (Author), Doug Gantenbein (Author)

Book Description

Publication Date: June 1, 1999

SMART BUSINESS SOLUTIONS FOR DIRECT MARKETING AND CUSTOMER MANAGEMENT is a solutions-oriented business book focused on the small business (1 to 49 employees) market. With an emphasis on providing the tools for success, this volume provides the essential knowledge and skills needed to plan and execute direct marketing and manage customers. The book includes detailed information on best practices in direct marketing and customer management to help small business grow. While the book uses Microsoft(r) technologies as illustrative examples (including Microsoft Office Small Business Tools, part of the Microsoft Office 2000 suites), it is not a software features book. Rather, it is a book that shows how effective use of technology and a good understanding of direct marketing and customer management principles can help a small business grow. The author is a noted expert in direct marketing and customer management.

Product Details

• Paperback: 230 pages
• Publisher: Microsoft Press (June 1, 1999)
• Language: English
• ISBN-10: 0735606838
• ISBN-13: 978-0735606838
• Product Dimensions: 9.2 x 7.3 x 0.9 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,162,885 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 6 people found the following review helpful:

5.0 out of 5 stars Without Customers your biz is dead. Get this book to live!, August 5, 1999

By 

Ramon Ray - See all my reviews

This review is from: Smart Business Solutions: Direct Marketing and Customer Management (Paperback)

The Direct Marketing and Customer Management small businessbook is full of practical ways to grow your business through one ofits most important assets - customers.

The book is full of case studies and shows you how other small businesses have used technology. Part 1 covers, direct marketing that gets results and goes through using mailing lists, direct-mail copy, printing and mailing and other useful topics. Part 2 covers customer management that builds sales and loyalty and goes through, "the pulse of the customer", "hiring and training a customer orientated staff", "the web and your customer" and other hot topics.. Part 3 contains two appendixes of Direct-Marketing resources and "Customer-Service Resources"

This book is fun to read and more importantly gives you information you can even do as you read the book. Nothing in business is gauranteed. But this book sure comes close to guaranteeing that your business will grow and your customers will make that happen.