Most helpful positive review
24 of 27 people found the following review helpful
on August 30, 2013
I have recently started a new business and I have to cold-call to bring on new customers. It's something I have done previously and I absolutely HATED it, so returning to it was filling me with dread. However, as the success of my new business will hinge on my ability to cold call, I decided I had to do something about it.
Art Sobczak's book has given me a whole new outlook on calling as a way of generating business. The main reason I disliked cold calling so much is because I used to struggle with rejection, and I also consider myself to be a friendly, easy going person so I didn't like the way that cold calling always feels like a battle with the person on the other end, and I didn't enjoy annoying them. Due to reading this book, I now see that cold calling doesn't have to be (and hasn't since I've started doing it again) a constant battle. Cold calling is now just a part of my day, the same as all the other tasks I do.
Gone are the days when I'd do any task other than making a cold call, even though I knew it was the one thing I needed to be doing most. If I have a list of 50 telephone numbers I want to dial, I can now just chip through it easily rather than call zero, one or two of them and give up.
For me I'm lucky in that I am naturally quite a good salesperson, and can handle inbound and face to face sales pretty well. Outbound calling was almost a phobia for me, but now it definitely isn't. The main reason I purchased this book was to cure this phobia, and for my business it is the best $10 I'll ever spend.
As a side note - as I felt that my condition was more of a 'phobia' than just being an awful salesperson I decided that I needed to train myself to ENJOY calling, otherwise even though I could make successful cold calls I would still dread everyday that I had to make them. Therefore due to the author's recommendation in this book I purchased a self-help/positive attitude book called Pivot by Alan Zimmerman, which I found to be a wonderful help as well and together these two books have completely changed my outlook on cold calling and the result is I'm picking up thousands of dollars in new business every week, and I'm enjoying every minute.
Over the past couple of weeks I've read three cold calling books on my kindle (the top three listed for 'Cold Calling'. This one is by some distance the best.
If you simply need help with you cold calling sales technique then Smart Calling is the perfect book for you. If like me you have a bit of cold calling, then I advise you to purchase this book along with Alan Zimmerman's Pivot.