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"It's a fact: Technology-enabled customers are getting smarter every day, while companies mired in the same old ways of doing business just come off as stupider and stupider. Do not let that happen to you. Instead, follow Hinshaw's and Kasanoff's prescription to ride the waves of today's perfect storm of disruptive innovations to create digitally infused experiences that anticipate the needs of your individual customers."
-- B. Joseph Pine II, co-author, THE EXPERIENCE ECONOMY and INFINITE POSSIBILITY: Creating Customer Value on the Digital Frontier
"We as business leaders, are often so worried about our competitors we often forget about our customers. Kasanoff and Hinshaw remind us that not only are our customers important, they are smarter and know more than we know. The book is an easy read and stuffed with ideas that can be implemented on Monday morning."
-- Michael Le Goff, CEO, Plessy Semiconductors
"Entrepreneurs looking for the next big thing need to grab a copy of our book, and this one, and fast."
-- Bob Dorf, co-author with Steve Blank of THE START UP OWNER'S MANUAL: The Step-by-Step Guide for Building a Great Company
Michael Hinshaw is Managing Director of the customer experience innovation firm, MCorp Consulting.
Bruce Kasanoff is President of the marketing and innovation consultancy, Now Possible.
Great book crammed with great thoughts and teachings. Wish they would do another for the service and healthcare industries!Published 15 days ago by dokkristen
Bruce, and Michael, have captured my attentions once again. Just got the book a half an hour ago and can't put it down or flip it down as am reading the book on my notebook... Read morePublished 16 months ago by Don Mahaffey Weaver II
This book clearly explains useful tools in improving the relationships between company and customer to better satisfy needs and more efficiently grow with the demand of the valued... Read morePublished 17 months ago by Jeffrey Alan Bell
I like books that make me think and help me to ask the right questions. Many books tell you what to think, how to think and try to ask and answer all the obvious questions. Read morePublished 17 months ago by Mike C
I love Bruce's thoughts in general. This is another great book from Bruce - simple thoughts, clearly articulated. Awesome read.Published 18 months ago by Ravi
This is necessary information for owners, staff, and employees of all levels should read this. To stay with this generation of buyers, customers, and consumers of all ages you need... Read morePublished 18 months ago by Dan P. Roda
Core theme is very relevant to the situation many businesses find themselves in today, some views expressed may see a little to far fetched but go with them you'll see that they... Read morePublished 18 months ago by Neal Ross
This book details the types of business owners that I deal with every day: stubborn, set in their ways, unwilling to try new things. Read morePublished 20 months ago by Amazon Customer