From the Back Cover
is a compendium of leading-edge thinkingon global strategy first published in the acclaimed MIT SloanManagement Review
. The central premise underlying this book isthat globalization can be a double-edged sword. The global orglobalizing firm has the potential to reap several types ofbenefits such as the vast potential of a much larger market arena,opportunities to capture scale- and location-based costefficiencies, and exposure to a multiplicity of new product andprocess ideas. However, globalization also exposes the firm tonumerous strategic and organizational challenges emanating from adramatic increase in diversity, complexity, and uncertainty -external as well as internal to the firm. How managers addressthese challenges determines whether globalization yieldscompetitive advantage or disadvantage and makes the companystronger or weaker. "Smart" globalization is the ability to capturethe benefits and minimize the costs and risks.
Smart Globalization's expert contributors¾leaders inthe design of winning global strategies and in the creation ofeffective global networks¾include: David J. A rnold,Christopher A. Bartlett, Julian M. Birkeinshaw, J. Stewart Black,Joseph N. Fry, Sumantra Ghoshal, Vijay Govindarajan, Hal B.Gregersen, Anil K. Gupta, Stuart L. Hart, W. Chan Kim, Bruce Kogut,David L. Levy, Renée A. Mauborgne, Allen J. Morrison, Mark B.Milstein, Das Narayandas, John A. Quelch, Gordon Swartz, Stephen E.Weiss, and George S. Yip.
About the Author
Anil K. Gupta
is the Ralph J. Tyser Professor of Strategyand Organization and a Distinguished Scholar-Teacher at the RobertH. Smith School of Business, The University of Maryland at CollegePark. He is also the coauthor of The Quest for GlobalDominance.
D. Eleanor Westney is the Society of Sloan FellowsProfessor of International Management at the Sloan School ofManagement, Massachusetts Institute of Technology. She is also thecoauthor of Organization Theory and the MultinationalCorporation.