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Smart Globalization: Designing Global Strategies, Creating Global Networks Paperback – February 28, 2003

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Product Details

  • Paperback: 384 pages
  • Publisher: Jossey-Bass; 1 edition (February 28, 2003)
  • Language: English
  • ISBN-10: 0787965324
  • ISBN-13: 978-0787965327
  • Product Dimensions: 6 x 1 x 9.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,653,700 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Smart Globalization is a compendium of leading-edge thinkingon global strategy first published in the acclaimed MIT SloanManagement Review. The central premise underlying this book isthat globalization can be a double-edged sword. The global orglobalizing firm has the potential to reap several types ofbenefits such as the vast potential of a much larger market arena,opportunities to capture scale- and location-based costefficiencies, and exposure to a multiplicity of new product andprocess ideas. However, globalization also exposes the firm tonumerous strategic and organizational challenges emanating from adramatic increase in diversity, complexity, and uncertainty -external as well as internal to the firm. How managers addressthese challenges determines whether globalization yieldscompetitive advantage or disadvantage and makes the companystronger or weaker. "Smart" globalization is the ability to capturethe benefits and minimize the costs and risks.

Smart Globalization's expert contributors¾leaders inthe design of winning global strategies and in the creation ofeffective global networks¾include: David J. A rnold,Christopher A. Bartlett, Julian M. Birkeinshaw, J. Stewart Black,Joseph N. Fry, Sumantra Ghoshal, Vijay Govindarajan, Hal B.Gregersen, Anil K. Gupta, Stuart L. Hart, W. Chan Kim, Bruce Kogut,David L. Levy, Renée A. Mauborgne, Allen J. Morrison, Mark B.Milstein, Das Narayandas, John A. Quelch, Gordon Swartz, Stephen E.Weiss, and George S. Yip.

About the Author

Anil K. Gupta is the Ralph J. Tyser Professor of Strategyand Organization and a Distinguished Scholar-Teacher at the RobertH. Smith School of Business, The University of Maryland at CollegePark. He is also the coauthor of The Quest for GlobalDominance.

D. Eleanor Westney is the Society of Sloan FellowsProfessor of International Management at the Sloan School ofManagement, Massachusetts Institute of Technology. She is also thecoauthor of Organization Theory and the MultinationalCorporation.

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Most Helpful Customer Reviews

2 of 3 people found the following review helpful By J. Alvarez on February 19, 2008
Format: Paperback
I received this book along with three others for my current class in college. The other books speak on the same topic of globalization; a pretty boring topic, but necessary when earning a masters degree in business. As boring as the subject is, the other two books were fairly entertaining, and I learned much from them. This book, however...ugh. I'd be more entertained having my toes eaten off by fleas. This book is really a collection of articles by several experts on the subject. I have no doubt of their expertise, but my God, it sounds like each is trying to sound smarter than the other. Don't believe the notion that you have to sound this dry and bland to learn anything about this subject. The other books I read prove otherwise. Same material, but a much easier read. Check out "Work With Anyone Anywhere" by Michael B. Goodman or "The Entertainment Marketing Revolution" by Al Leiberman. The latter is geared more toward the entertainment industry, but it is full of useful information either way. I don't recommend "Smart Globalization," however. It's boring. It's very, very boring.
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