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2 of 3 people found the following review helpful:
1.0 out of 5 stars
There are other, more entertaining books on this subject.,
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This review is from: Smart Globalization: Designing Global Strategies, Creating Global Networks (The MIT Sloan Management Review Series) (Paperback)
I received this book along with three others for my current class in college. The other books speak on the same topic of globalization; a pretty boring topic, but necessary when earning a masters degree in business. As boring as the subject is, the other two books were fairly entertaining, and I learned much from them. This book, however...ugh. I'd be more entertained having my toes eaten off by fleas. This book is really a collection of articles by several experts on the subject. I have no doubt of their expertise, but my God, it sounds like each is trying to sound smarter than the other. Don't believe the notion that you have to sound this dry and bland to learn anything about this subject. The other books I read prove otherwise. Same material, but a much easier read. Check out "Work With Anyone Anywhere" by Michael B. Goodman or "The Entertainment Marketing Revolution" by Al Leiberman. The latter is geared more toward the entertainment industry, but it is full of useful information either way. I don't recommend "Smart Globalization," however. It's boring. It's very, very boring.
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Smart Globalization: Designing Global Strategies, Creating Global Networks (The MIT Sloan Management Review Series) by Anil K. Gupta (Paperback - February 28, 2003)
$27.95
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