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Using her insider experiences with hundreds of successful and failed technology companies over three decades, two bubbles, and one burst, Judith Hurwitz shows how the most successful entrepreneurs understand the value of the combination of luck and smarts—and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the market, or fail to make the changes needed to sustain leadership.
Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it. Brimming with real-world lessons based on well-tested principles, this groundbreaking book explores why lightning doesn’t strike twice; how to supplant market leaders; how to walk away from legacy products; how to avoid lemming-like conformity; why promising technologies fail; how to gain, win, and retain customers; and how floundering companies can come back from near-death experiences.
Informative and highly detailed, Smart or Lucky? is a key resource for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets.
I thoroughly enjoyed reading “Smart or Lucky?” I found myself nodding my head in recognition or smiling in entertainment. Read morePublished 13 months ago by Gabi M Zijderveld
As soon as i started reading this book I recognized that Hurwitz put her finger on a major pitfall in my own company: sticking with a successful product while failing to invest... Read morePublished on February 3, 2012 by K. Allison
Once again, Judith nails a core question we all want to understand, what is repeatable about success, if it can be repeated at all? A great read heading into winter holidays.Published on November 13, 2011 by TDeL
I love the fact Judith included the word "lucky" in the title of this book. Even better are all the examples of how some great entrepreneurs had some amazing runs and then got... Read morePublished on October 2, 2011 by R W Bickel
Judith Hurwitz has done it again. Here is a book that is full of lessons learned from the technology industry over the past 40 years. Read morePublished on August 16, 2011 by pdar
Judith writes great books, so it's no surprise this is a great book--the surprise is, this is her greatest book so far. Read morePublished on August 14, 2011 by Richard Soley
Most of us in the technology business have witnessed company successes and failures like those reviewed in this book. Read morePublished on August 7, 2011 by Andre Pino
Judith provides a fun, factual and insightful journey on what it takes to be successful (i.e. smart or lucky)in the IT industry. Read morePublished on June 29, 2011 by HollyT