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Smart Networking: Attract a Following In Person and Online Paperback – November 11, 2008
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About the Author
Liz Lynch is author of 102 Secrets to Smarter Networking and founder of the Center for Networking Excellence. This company develops products, programs, and seminars that help entrepreneurs and professionals get clients, build their businesses, and accelerate their careers through networking.
More About the Author
To download a free copy of Liz's Smart Networking Toolkit, visit www.SmartNetworking.com.
Liz has appeared on CNN, ABC News, Fox Business News, CBS Radio, The New York Times, The Wall Street Journal, Forbes.com, and CNBC.com. She has been a speaker at diverse companies such as Google, KPMG, 3M and Boeing, and in 2012, she was named international ambassador for National Networking Week in Australia where she embarked on a 9-city tour giving seminars and workshops for corporate, government and small business leaders.
She holds an engineering degree from University of California Berkeley, an M.B.A. from Stanford University, and honed her business savvy during her corporate career at prominent firms such as Goldman Sachs, Booz & Company, Time Warner, and Disney.
Top Customer Reviews
1. Leave your resistence at the door
2. Gain a new perspective
3. Be found, be personable, be credible
4. Wind up for the pitch
5. Reconnect with raving fans
6. Cultivate new alliances
7. Matter to people who matter to you
8. Perfect the art of the ask
9. Head for the limelight
10. Blog for business
11. Publish your perspectives
12. Leverage online communities
13. Ready, set, action
14. Closing thoughts
As far as networking goes and making your contacts count I have yet to find a book better than "Make Your Contacts Count (ISBN: 0814474020). But the instant book being reviewed touches on the material that book covers and includes some information about online networking, too. Two other books that cover online networking that have received some praise are: "Happy About Online Networking" (ISBN: 1600050158), and "The Savvy Gal's Guide to Online Networking).
As I read "Smart Networking" I couldn't help but be reminded of another book I read a couple of years ago: "Get Slightly Famous" (ISBN: 0972002170). I think if you are serious about networking and becoming skilled at it, then the book being reviewed and all the books I mention in this review would be wonderful reading. Read one book on a subject and you may get something out of it. But read three or more books on a subject and you can consider yourself an expert.
I don't know that I would recommend the instant book being reviewed as a stand-alone tome on its subject matter. But it is a good book. And a worthwhile read. 4 stars!
This is a great book for the novice as well as the experienced networker.
It guides the novice through step by step networking methods as well as
Gives the reasons "why" one networks and the benefits received from networking.
The experienced networker will learn some great advanced networking methods
As well as pick up many nuggets of Gold to use at professional and social events,
On-line, and over the phone. I've been networking for years and found this book
Contains a tremendous amount of ideas I could put to use immediately.
This book is well worth your time.
Some good points:
Lynch introduces a networking mindset that many will find helpful. Sure, it's social, she says, but you might as well admit you have goals.
I enjoyed her success stories, especially her use of the Blog Squad as an example of trust-building online. (The two have now moved in new, separate directions.) Her discussion of groups is more objective than most.
The section on online marketing, especially the use of ezines and social media, is exceptionally thorough and accurate.
On the downside, I think it's increasingly difficult to use speaking as a means to build networks. More and more organizations will invite you to speak only if you belong to the organization. Frankly, this approach doesn't make sense. I would think a group would want to gain information from an expert, who might not be eligible for the group. A group of accountants, for instance, would benefit from hearing a talk by an Internet marketing pro.
The only missing topic was a discussion of who will best benefit from which kinds of networking. Lynch mentions that her web designer used BNI. I've found that certain fields benefit from BNI more than others; if your fellow members easily understand your service, and know why it's important, you may do well.
Leads groups like BNI almost deserve a separate chapter. Lynch is right when she warns that groups vary a great deal and they're pretty intense. One challenge I had was that I don't necessarily want to recommend fellow group members.Read more ›
If you don't like networking, this book is for you! I thought Liz's analogy that networking is like exercise was perfect: "Some people love it, but for many, it's something they know they must do for good long-term health." If you are a reluctant networker or consider it unsavory, you'll want to read a book by someone who admits that she rarely speaks to people on airplanes! Liz allows for everyone's individual networking style and needs; she addresses all of them in her book.
Liz notes the importance of thinking of networking as relationship building, not as transactions between people. She reminds readers that there are many great ways to network, and that one of the best ways to build your "networking gravity" - "the force that draws people automatically into your world with whom you have the greatest potential to build mutually beneficial relationships" is by introducing people to each other!
I'm a big proponent of being a connector, someone who enjoys linking people together for their advantage. I love how Liz explains the importance of having a "long tail" online. Extending your reach via social networking broadens your circle of influence and allows you to consciously and generously add value to others by introducing them to contacts in your circle. By doing so, you open the door to untold numbers of opportunities.Read more ›
Most Recent Customer Reviews
Liz Lynch teaches us how to network in the 21st century. Combining old- and new- school networking techniques, SMART NETWORKING shows us how to connect with people much more easily... Read morePublished on April 21, 2012 by GeorgeV
Author Liz Lynch created the perfect book for me in "Smart Networking". I'm at a point in my life where I'm making career changes, moving onward and upward and though some say I... Read morePublished on March 26, 2010 by Wendy Adams
As a career and personal branding strategist, I have extensive experience in coaching folks on networking strategies. Read morePublished on December 27, 2009 by Walter Akana
I feel word of mouth is the best way to get your business known. To do this, you have to know how to meet people. I suggest "Smart Networking" by Liz Lynch, it has helped me a lot.Published on November 20, 2009 by Sifu Alain Garofalo
The book's subject matter certainly appeared aggressive promising "Networking results 24/7" and how to "attract a following in person and online. Read morePublished on October 13, 2009 by AliGhaemi
Liz Lynch has very informative ideas in networking system.
Her ideas provides great networking techniques and helpful information. Read more
I have always believed in the power of leverage and Liz Lynch's book has proven that. This is a must read if you want to work smarter in today's economy. Read morePublished on April 28, 2009 by Lourdes Elardo-Gant
This book is excellent advice for creating your own network. Liz has great insights for how to handle difficult things like follow-up, creativity, or the difficult task of asking. Read morePublished on March 7, 2009 by J. Churchill
"Just picked up and read Liz's newest book, "Smart Networking." This is definitely one of the best (and maybe the best) book on the subject of networking that I have read. Read morePublished on January 27, 2009 by P. Andrew Robinson