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Smart Networking: Attract a Following In Person and Online [Paperback]

Liz Lynch (Author)
4.7 out of 5 stars  See all reviews (23 customer reviews) |
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Book Description

Publication Date: October 21, 2008

New Contacts, Greater Success, and Bigger Business

The key to unlimited opportunities for your business starts with Smart Networking. This is the essential guidebook for building business relationships in a wired world. Business strategist Liz Lynch demystifies the process and puts strategic systems in place that build connections worldwide and attract opportunities 24/7.

Packed with powerful strategies tested by years of experience, as well as real-life stories from the field, Smart Networking describes how to integrate face-to-face techniques with a strong online presence. You'll get low-cost marketing tools that are designed to expand your professional circle exponentially. Lynch will also help you to:

  • Identify the gaps in your network and develop a plan to fill them
  • Tap into existing contacts and master the art of the ask
  • Increase visibility through speaking, e-zine publishing, and blogs
  • Expand your reach with social networking tools
  • Develop a winning mindset to guide all your networking activities

Frequently Bought Together

Smart Networking: Attract a Following In Person and Online + Make Your Contacts Count: Networking Know-how for Business And Career Success + Networking Like a Pro: Turning Contacts into Connections
Price For All Three: $35.64

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  • Make Your Contacts Count: Networking Know-how for Business And Career Success by Anne Baber Paperback $8.89

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  • Networking Like a Pro: Turning Contacts into Connections by Ivan Misner Paperback $14.63

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Editorial Reviews

About the Author

Liz Lynch is author of 102 Secrets to Smarter Networking and founder of the Center for Networking Excellence. This company develops products, programs, and seminars that help entrepreneurs and professionals get clients, build their businesses, and accelerate their careers through networking.

Product Details

  • Paperback: 208 pages
  • Publisher: McGraw-Hill; 1 edition (October 21, 2008)
  • Language: English
  • ISBN-10: 0071602941
  • ISBN-13: 978-0071602945
  • Product Dimensions: 8.8 x 5.9 x 0.6 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #494,883 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Liz Lynch Page
Liz Lynch
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Customer Reviews

Most Helpful Customer Reviews
9 of 11 people found the following review helpful
Format:Paperback
I liked this book. I thought it was well written and well outlined. I didn't really see anything new in it. But it presents its material pretty well with the following chapters:

0. Introduction
1. Leave your resistence at the door
2. Gain a new perspective
3. Be found, be personable, be credible
4. Wind up for the pitch
5. Reconnect with raving fans
6. Cultivate new alliances
7. Matter to people who matter to you
8. Perfect the art of the ask
9. Head for the limelight
10. Blog for business
11. Publish your perspectives
12. Leverage online communities
13. Ready, set, action
14. Closing thoughts

As far as networking goes and making your contacts count I have yet to find a book better than "Make Your Contacts Count (ISBN: 0814474020). But the instant book being reviewed touches on the material that book covers and includes some information about online networking, too. Two other books that cover online networking that have received some praise are: "Happy About Online Networking" (ISBN: 1600050158), and "The Savvy Gal's Guide to Online Networking).

As I read "Smart Networking" I couldn't help but be reminded of another book I read a couple of years ago: "Get Slightly Famous" (ISBN: 0972002170). I think if you are serious about networking and becoming skilled at it, then the book being reviewed and all the books I mention in this review would be wonderful reading. Read one book on a subject and you may get something out of it. But read three or more books on a subject and you can consider yourself an expert.

I don't know that I would recommend the instant book being reviewed as a stand-alone tome on its subject matter. But it is a good book. And a worthwhile read. 4 stars!
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7 of 9 people found the following review helpful
Format:Paperback
I liked the fact that this book starts with a notion that networking is a natural thing to do, not some game to play, and that you will be most successful it from a standpoint of "authenticity". It combines a combination of practical things that you think we'd all know, but don't, combined with what I thought are some very useful new ideas about using the internet in all it's forms. It's not a great book to kick back with on the beach (unless it's time to be looking for a new job), but is an excellent read if you are feeling like you've been consumed by your job and not very connected with the broader professional world. I thought it was an easy and perfect read for a three hour plane ride. Glad someone took the time to put this all in one easy to read place.
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6 of 8 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I'm Gary Perman, a headhunter that owns a boutique firm that provides critical management for technology companies throughout North America.
This is a great book for the novice as well as the experienced networker.
It guides the novice through step by step networking methods as well as
Gives the reasons "why" one networks and the benefits received from networking.
The experienced networker will learn some great advanced networking methods
As well as pick up many nuggets of Gold to use at professional and social events,
On-line, and over the phone. I've been networking for years and found this book
Contains a tremendous amount of ideas I could put to use immediately.
This book is well worth your time.
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Most Recent Customer Reviews
Excellent Insights Into 21st Century Networking
Liz Lynch teaches us how to network in the 21st century. Combining old- and new- school networking techniques, SMART NETWORKING shows us how to connect with people much more easily... Read more
Published 26 days ago by GeorgeV
I LOVED IT SO MUCH I READ IT IN ONE SITTING!
Author Liz Lynch created the perfect book for me in "Smart Networking". I'm at a point in my life where I'm making career changes, moving onward and upward and though some say I... Read more
Published on March 26, 2010 by Wendy Adams
Hate to network? Read this book!
Networking is the most important, and sometimes most difficult, aspect of the job hunt. Lucky for all of us, Liz Lynch has made it a little easier by offering a guide for job... Read more
Published on January 3, 2010 by Miriam Salpeter
Attract A Following Through Smart Networking
As a career and personal branding strategist, I have extensive experience in coaching folks on networking strategies. Read more
Published on December 27, 2009 by Walter Akana
Very smart!!
I feel word of mouth is the best way to get your business known. To do this, you have to know how to meet people. I suggest "Smart Networking" by Liz Lynch, it has helped me a lot.
Published on November 20, 2009 by Sifu Alain Garofalo
How To Get A Business Network & How To Work It
The book's subject matter certainly appeared aggressive promising "Networking results 24/7" and how to "attract a following in person and online. Read more
Published on October 13, 2009 by AliGhaemi
One of the best books on networking
So much has been written about networking that it's hard to see how any book could add to the existing publications. Read more
Published on August 23, 2009 by Dr Cathy Goodwin
I see!!
Liz Lynch has very informative ideas in networking system.
Her ideas provides great networking techniques and helpful information. Read more
Published on May 18, 2009 by Kenichi Sugiyama
Highly Recommended!
I have always believed in the power of leverage and Liz Lynch's book has proven that. This is a must read if you want to work smarter in today's economy. Read more
Published on April 28, 2009 by Lourdes Elardo
Get advice for creating your own special network
This book is excellent advice for creating your own network. Liz has great insights for how to handle difficult things like follow-up, creativity, or the difficult task of asking. Read more
Published on March 7, 2009 by J. Churchill
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