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Smart Networking: Attract a Following In Person and Online Paperback – November 11, 2008

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Product Details

  • Paperback: 208 pages
  • Publisher: McGraw-Hill; 1 edition (November 11, 2008)
  • Language: English
  • ISBN-10: 0071602941
  • ISBN-13: 978-0071602945
  • Product Dimensions: 6.1 x 0.5 x 8.9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #1,365,328 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Liz Lynch is author of 102 Secrets to Smarter Networking and founder of the Center for Networking Excellence. This company develops products, programs, and seminars that help entrepreneurs and professionals get clients, build their businesses, and accelerate their careers through networking.

More About the Author

As a leading business networking expert, speaker, consultant and author, Liz Lynch has taught tens of thousands of professionals worldwide how to get 24/7 networking results WITHOUT the 24/7 effort.

To download a free copy of Liz's Smart Networking Toolkit, visit

Liz has appeared on CNN, ABC News, Fox Business News, CBS Radio, The New York Times, The Wall Street Journal,, and She has been a speaker at diverse companies such as Google, KPMG, 3M and Boeing, and in 2012, she was named international ambassador for National Networking Week in Australia where she embarked on a 9-city tour giving seminars and workshops for corporate, government and small business leaders.

She holds an engineering degree from University of California Berkeley, an M.B.A. from Stanford University, and honed her business savvy during her corporate career at prominent firms such as Goldman Sachs, Booz & Company, Time Warner, and Disney.

Customer Reviews

4.7 out of 5 stars
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See all 22 customer reviews
It is chock full of excellent advice, useful tips and great ideas.
P. Andrew Robinson
While networking one-to-one is great for building relationships, it's broad visibility that can multiply new opportunities by attracting new connections.
Walter Akana
"It's not who you know, but who knows you...." Highly recommended!
Lourdes Elardo-Gant

Most Helpful Customer Reviews

Format: Paperback
I liked this book. I thought it was well written and well outlined. I didn't really see anything new in it. But it presents its material pretty well with the following chapters:

0. Introduction
1. Leave your resistence at the door
2. Gain a new perspective
3. Be found, be personable, be credible
4. Wind up for the pitch
5. Reconnect with raving fans
6. Cultivate new alliances
7. Matter to people who matter to you
8. Perfect the art of the ask
9. Head for the limelight
10. Blog for business
11. Publish your perspectives
12. Leverage online communities
13. Ready, set, action
14. Closing thoughts

As far as networking goes and making your contacts count I have yet to find a book better than "Make Your Contacts Count (ISBN: 0814474020). But the instant book being reviewed touches on the material that book covers and includes some information about online networking, too. Two other books that cover online networking that have received some praise are: "Happy About Online Networking" (ISBN: 1600050158), and "The Savvy Gal's Guide to Online Networking).

As I read "Smart Networking" I couldn't help but be reminded of another book I read a couple of years ago: "Get Slightly Famous" (ISBN: 0972002170). I think if you are serious about networking and becoming skilled at it, then the book being reviewed and all the books I mention in this review would be wonderful reading. Read one book on a subject and you may get something out of it. But read three or more books on a subject and you can consider yourself an expert.

I don't know that I would recommend the instant book being reviewed as a stand-alone tome on its subject matter. But it is a good book. And a worthwhile read. 4 stars!
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7 of 9 people found the following review helpful By Marc Singer on November 10, 2008
Format: Paperback
I liked the fact that this book starts with a notion that networking is a natural thing to do, not some game to play, and that you will be most successful it from a standpoint of "authenticity". It combines a combination of practical things that you think we'd all know, but don't, combined with what I thought are some very useful new ideas about using the internet in all it's forms. It's not a great book to kick back with on the beach (unless it's time to be looking for a new job), but is an excellent read if you are feeling like you've been consumed by your job and not very connected with the broader professional world. I thought it was an easy and perfect read for a three hour plane ride. Glad someone took the time to put this all in one easy to read place.
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6 of 8 people found the following review helpful By Gary Perman on January 10, 2009
Format: Paperback Verified Purchase
I'm Gary Perman, a headhunter that owns a boutique firm that provides critical management for technology companies throughout North America.
This is a great book for the novice as well as the experienced networker.
It guides the novice through step by step networking methods as well as
Gives the reasons "why" one networks and the benefits received from networking.
The experienced networker will learn some great advanced networking methods
As well as pick up many nuggets of Gold to use at professional and social events,
On-line, and over the phone. I've been networking for years and found this book
Contains a tremendous amount of ideas I could put to use immediately.
This book is well worth your time.
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3 of 4 people found the following review helpful By Dr. Cathy Goodwin TOP 1000 REVIEWERVINE VOICE on August 23, 2009
Format: Paperback
So much has been written about networking that it's hard to see how any book could add to the existing publications. Liz Lynch does review some basic concepts but adds a twist of her own.

Some good points:

Lynch introduces a networking mindset that many will find helpful. Sure, it's social, she says, but you might as well admit you have goals.

I enjoyed her success stories, especially her use of the Blog Squad as an example of trust-building online. (The two have now moved in new, separate directions.) Her discussion of groups is more objective than most.

The section on online marketing, especially the use of ezines and social media, is exceptionally thorough and accurate.

On the downside, I think it's increasingly difficult to use speaking as a means to build networks. More and more organizations will invite you to speak only if you belong to the organization. Frankly, this approach doesn't make sense. I would think a group would want to gain information from an expert, who might not be eligible for the group. A group of accountants, for instance, would benefit from hearing a talk by an Internet marketing pro.

The only missing topic was a discussion of who will best benefit from which kinds of networking. Lynch mentions that her web designer used BNI. I've found that certain fields benefit from BNI more than others; if your fellow members easily understand your service, and know why it's important, you may do well.

Leads groups like BNI almost deserve a separate chapter. Lynch is right when she warns that groups vary a great deal and they're pretty intense. One challenge I had was that I don't necessarily want to recommend fellow group members.
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1 of 2 people found the following review helpful By Miriam Salpeter on January 3, 2010
Format: Paperback
Networking is the most important, and sometimes most difficult, aspect of the job hunt. Lucky for all of us, Liz Lynch has made it a little easier by offering a guide for job seekers, entrepreneurs and careerists with her terrific book, Smart Networking: Attract a Following In Person and Online.

If you don't like networking, this book is for you! I thought Liz's analogy that networking is like exercise was perfect: "Some people love it, but for many, it's something they know they must do for good long-term health." If you are a reluctant networker or consider it unsavory, you'll want to read a book by someone who admits that she rarely speaks to people on airplanes! Liz allows for everyone's individual networking style and needs; she addresses all of them in her book.

Liz notes the importance of thinking of networking as relationship building, not as transactions between people. She reminds readers that there are many great ways to network, and that one of the best ways to build your "networking gravity" - "the force that draws people automatically into your world with whom you have the greatest potential to build mutually beneficial relationships" is by introducing people to each other!

I'm a big proponent of being a connector, someone who enjoys linking people together for their advantage. I love how Liz explains the importance of having a "long tail" online. Extending your reach via social networking broadens your circle of influence and allows you to consciously and generously add value to others by introducing them to contacts in your circle. By doing so, you open the door to untold numbers of opportunities.
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