Smart Networking: Attract a Following In Person and Online [Paperback]

Liz Lynch (Author)

Book Description

Publication Date: October 21, 2008

New Contacts, Greater Success, and Bigger Business

The key to unlimited opportunities for your business starts with Smart Networking. This is the essential guidebook for building business relationships in a wired world. Business strategist Liz Lynch demystifies the process and puts strategic systems in place that build connections worldwide and attract opportunities 24/7.

Packed with powerful strategies tested by years of experience, as well as real-life stories from the field, Smart Networking describes how to integrate face-to-face techniques with a strong online presence. You'll get low-cost marketing tools that are designed to expand your professional circle exponentially. Lynch will also help you to:

• Identify the gaps in your network and develop a plan to fill them
• Tap into existing contacts and master the art of the ask
• Increase visibility through speaking, e-zine publishing, and blogs
• Expand your reach with social networking tools
• Develop a winning mindset to guide all your networking activities

Editorial Reviews

About the Author

Liz Lynch is author of 102 Secrets to Smarter Networking and founder of the Center for Networking Excellence. This company develops products, programs, and seminars that help entrepreneurs and professionals get clients, build their businesses, and accelerate their careers through networking.

Product Details

• Paperback: 208 pages
• Publisher: McGraw-Hill; 1 edition (October 21, 2008)
• Language: English
• ISBN-10: 0071602941
• ISBN-13: 978-0071602945
• Product Dimensions: 6.1 x 0.5 x 8.9 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (23 customer reviews)
• Amazon Best Sellers Rank: #101,809 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

9 of 11 people found the following review helpful

4.0 out of 5 stars Good book & a worthwhile read, but probably not a stand-alone tome on its subject matter. Find some other books to supplement it November 16, 2008

By Jeff Lippincott VINE™ VOICE

Format:Paperback

I liked this book. I thought it was well written and well outlined. I didn't really see anything new in it. But it presents its material pretty well with the following chapters:

0. Introduction
1. Leave your resistence at the door
2. Gain a new perspective
3. Be found, be personable, be credible
4. Wind up for the pitch
5. Reconnect with raving fans
6. Cultivate new alliances
7. Matter to people who matter to you
8. Perfect the art of the ask
9. Head for the limelight
10. Blog for business
11. Publish your perspectives
12. Leverage online communities
13. Ready, set, action
14. Closing thoughts

As far as networking goes and making your contacts count I have yet to find a book better than "Make Your Contacts Count (ISBN: 0814474020). But the instant book being reviewed touches on the material that book covers and includes some information about online networking, too. Two other books that cover online networking that have received some praise are: "Happy About Online Networking" (ISBN: 1600050158), and "The Savvy Gal's Guide to Online Networking).

As I read "Smart Networking" I couldn't help but be reminded of another book I read a couple of years ago: "Get Slightly Famous" (ISBN: 0972002170). I think if you are serious about networking and becoming skilled at it, then the book being reviewed and all the books I mention in this review would be wonderful reading. Read one book on a subject and you may get something out of it. But read three or more books on a subject and you can consider yourself an expert.

I don't know that I would recommend the instant book being reviewed as a stand-alone tome on its subject matter. But it is a good book. And a worthwhile read. 4 stars!

7 of 9 people found the following review helpful

5.0 out of 5 stars Perfect if you aren't all that excited about "networking" in the first place November 10, 2008

By Marc Singer

Format:Paperback

I liked the fact that this book starts with a notion that networking is a natural thing to do, not some game to play, and that you will be most successful it from a standpoint of "authenticity". It combines a combination of practical things that you think we'd all know, but don't, combined with what I thought are some very useful new ideas about using the internet in all it's forms. It's not a great book to kick back with on the beach (unless it's time to be looking for a new job), but is an excellent read if you are feeling like you've been consumed by your job and not very connected with the broader professional world. I thought it was an easy and perfect read for a three hour plane ride. Glad someone took the time to put this all in one easy to read place.

6 of 8 people found the following review helpful

5.0 out of 5 stars Smart Networking By Liz Lynch January 10, 2009

By Gary Perman

Format:Paperback|Amazon Verified Purchase

I'm Gary Perman, a headhunter that owns a boutique firm that provides critical management for technology companies throughout North America.
This is a great book for the novice as well as the experienced networker.
It guides the novice through step by step networking methods as well as
Gives the reasons "why" one networks and the benefits received from networking.
The experienced networker will learn some great advanced networking methods
As well as pick up many nuggets of Gold to use at professional and social events,
On-line, and over the phone. I've been networking for years and found this book
Contains a tremendous amount of ideas I could put to use immediately.
This book is well worth your time.