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Smart News: How to write branded content that gets found in search and shared in social media (SMART Marketing Book 1) [Kindle Edition]

Sally Falkow
5.0 out of 5 stars  See all reviews (2 customer reviews)

Kindle Price: $8.98
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Book Description

Updated 2nd edition. Includes all Google's new rules for content from the Panda 4.0 update that impacted news release websites.

SMART News is a step-by-step guide on how to write press releases and other news content in the digital age. The public and the media use search engines and social media to find news and information. A press release that is well written and follows the rules of search - including Google's new rules for content- and social media can increase views and engagement and drive traffic to your website or newsroom.

Sally Falkow is a pioneer of digital PR and this book has everything you need to master writing effective branded content that gets found and shared online.

Product Details

  • File Size: 7770 KB
  • Print Length: 185 pages
  • Publisher: Sally Falkow; 2 edition (August 4, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00EB9Q29O
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #190,156 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great Reference Book October 10, 2013
Sally Falkow's "Smart News" is destined to become the de facto authority on writing press releases. Every public relations practitioner should have two books on her or his desk: The AP Style Guide and Sally Falkow's "Smart News."
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5.0 out of 5 stars Great resource for medium and Enterprise Businesses October 17, 2014
Verified Purchase
I've now read this from cover to cover and find it very useful. I am acquainted with Sally, professionally, and she sent me a review copy. I was so impressed I actually spent my own money to buy a copy of the book so I could give mine to a client.
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