"A terrific introduction to the emerging science of behavioral finance." -- Money magazine
"Great stuff. Fresh and helpful." -- BusinessWeek
"This very helpful book is aimed at the novice and the expert, and you come away from it somewhat chastened by your own financial mistakes, but hopeful that you might learn a thing or two about holding onto your hard-earned cash. The authors don't offer simplistic solutions, but hard facts and sound advice."
--Robert J. Hughes, SmartMoney
About the Author
is editor in chief of ESPN The Magazine
, where he has worked since 1998. The author of several books, he lectures frequently on the psychology of decision-making to business and consumer groups around the world. From 1994 through 1998, Belsky was a regular commentator on CNN’s Your Money
and a frequent contributor to Good Morning America
, CBS This Morning
; he continues to appear on local and national radio and TV, commenting on sports, economics, business and personal finance. A St. Louis native, Belsky graduated from the University of Missouri in that city in 1983 with a BA in speech communication and political science. Before joining ESPN
he was a writer at Money
magazine and a reporter for Crain’s New York Busines
s and the St. Louis Business Journal
. In 1990, Belsky won the Gerald Loeb Award for Distinguished Business and Financial Journalism, administered by The Anderson School at UCLA. Belsky, who lives in Manhattan, serves on the board of directors of Urban Pathways, one of New York City’s largest providers of services to the homeless and mentally ill; as well as the New York Neo-Futurists, an East Village theater company.Thomas Gilovich
is a professor of psychology at Cornell University and author of How We Know What Isn't So
. He lives in Ithaca, New York.