Smart Sales People Don't Advertise: 10 Ways To Outsmart Your Competition With Guerilla Marketing [Paperback]

Tom Richard (Author)

Book Description

Publication Date: September 21, 2006

Small businesses and salespeople can rescue themselves from slumping sales without spending a dime on advertising.

Editorial Reviews

From the Author

Small businesses and sales people can rescue themselves from sales without spending a dime on advertising.

About the Author

Tom Richard is a sales trainer and owner of The Tom Richard Group. The Tom Richard Group focuses on helping company's improve their sales through improving how they interact with their customers.

Product Details

• Paperback: 144 pages
• Publisher: Lulu.com (September 21, 2006)
• Language: English
• ISBN-10: 1411638026
• ISBN-13: 978-1411638020
• Product Dimensions: 9.1 x 5.9 x 0.4 inches
• Shipping Weight: 4.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,299,520 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Tom really knows this business, September 5, 2005

By 

E. Browning - See all my reviews
(REAL NAME)   

This review is from: Smart Sales People Don't Advertise: 10 Ways To Outsmart Your Competition With Guerilla Marketing (Paperback)

After having watched Tom speak on several occasions, I can say without reservation that he knows what he's talking about. The ideas he presents and teaches are valid to a business owner or salesperson in any field and at a company of any size. Highly recommended.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Marketing tips that truley work, August 31, 2005

By 

Robin Gardiner (Ottawa, Canada) - See all my reviews
(REAL NAME)   

This review is from: Smart Sales People Don't Advertise: 10 Ways To Outsmart Your Competition With Guerilla Marketing (Paperback)

A fantastic book that all business ownwers should read and re-read. The skills that I have learned and put into action are fantastic. Not only new business ownwers, but ones that have been in business for years, such as myself can befefit from this book!
Want proof it works? Ask me.
Please Tom, give us more!

2 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent ideas, August 30, 2005

By 

Matt Stowell "Matt" (Toledo, OH) - See all my reviews

This review is from: Smart Sales People Don't Advertise: 10 Ways To Outsmart Your Competition With Guerilla Marketing (Paperback)

I have been a small business owner for several years now. Recently, I was contacted by another local business owner about sharing advertising costs between our two companies. Our program was very beneficial to the both of us. We are currently sharing our customer base between the two of us. Our program is more successful than any expensive broadcast or print media campaigns that I have done in the past. So, I began to research guerilla marketing. Tom Richard's "Smart Sales People Don't Advertise" contains many programs with how-to's that I am definetly going to roll out in the near future.