Smart Sales People Don't Advertise: 10 Ways To Outsmart Your Competition With Guerilla Marketing (Paperback)

~ Tom Richard (Author)
Key Phrases: guerilla network, average cost per lead, guerilla programs, Tom Richard Fitness, Guerilla Marketing Expectations, Follow The Yellow Brick Road (more...)

Editorial Reviews

Product Description

Smart Sales People Don't Advertise forces you to think outside the traditional marketing sphere. Imagine a concept that will help small business and sales people increase their exposure and market, without spending a dime on advertising?

Tom Richard's fast paced style and pin-pointing strategies will get your mind racing with new ideas and concepts on how to jump-start or revitalize your sales force with guerilla marketing.

Tom Richard will show you how to implement guerilla marketing to outsmart your competition without having to out spend them.

From the Author

Small businesses and sales people can rescue themselves from sales without spending a dime on advertising.

See all Editorial Reviews

Product Details

• Paperback: 144 pages
• Publisher: Lulu.com (September 21, 2006)
• Language: English
• ISBN-10: 1411638026
• ISBN-13: 978-1411638020
• Product Dimensions: 8.8 x 5.9 x 0.5 inches
• Shipping Weight: 4.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #689,109 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Marketing tips that truley work, August 31, 2005

By	Robin Gardiner (Ottawa, Canada) - See all my reviews (REAL NAME)

A fantastic book that all business ownwers should read and re-read. The skills that I have learned and put into action are fantastic. Not only new business ownwers, but ones that have been in business for years, such as myself can befefit from this book!
Want proof it works? Ask me.
Please Tom, give us more!

2 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent ideas, August 30, 2005

By	Matt Stowell "Matt" (Toledo, OH) - See all my reviews

I have been a small business owner for several years now. Recently, I was contacted by another local business owner about sharing advertising costs between our two companies. Our program was very beneficial to the both of us. We are currently sharing our customer base between the two of us. Our program is more successful than any expensive broadcast or print media campaigns that I have done in the past. So, I began to research guerilla marketing. Tom Richard's "Smart Sales People Don't Advertise" contains many programs with how-to's that I am definetly going to roll out in the near future.

5.0 out of 5 stars Tom really knows this business, September 5, 2005

By	E. Browning - See all my reviews (REAL NAME)

After having watched Tom speak on several occasions, I can say without reservation that he knows what he's talking about. The ideas he presents and teaches are valid to a business owner or salesperson in any field and at a company of any size. Highly recommended.