How Smart Schools Get and Keep Community Support [Illustrated] [Paperback]

Susan Rovezzi Carroll (Author), David Carroll (Author)

Book Description

Publication Date: December 1994

This publication presents solutions to the challenges of capturing and then retaining parent and community support and creating a positive school image, including how to: -pass school referenda and budgets -develop strong allies in the community by adopting a "customer" orientation -overcome the objections of concerned parents and community groups to your school's activities and curricula -use surveys, focus groups, and demographic studies to find out what your stakeholders want and need -keep the public informed of school events, issues, and achievements -involve your entire staff in strengthening your school's image -use your school's database, program evaluation, and the media to secure support for your school.

Editorial Reviews

About the Author

Susan Rovezzi Carroll is president of Words+Numbers Research, Inc., which she founded in 1984. The company provides marketing research and stategic information to corporations, professional associations, hospitals, public school systems, private foundations, school-business partnerships, colleges and universities. In 1993 the firm was chosen by the United States Small Business Administrations as one of the four model businesses in Connecticut. Dr. Carroll has won awards for leadership, scholarship, and business. Susan received her Ph. D. in education from the University of Connecticut in 1981, where she was an associate professor teaching research methodology to graduate students. She has published many articles in peer-reviewed journals and given invited presentations in education, health, and marketing. David Carroll received his M.S.W. in planning and community organization from the University of Connecticut in 1977. As vice-president of Words+Numbers Research, Inc., David provides expertise in program evaluation in urban school systems. He has conducted multi-year assesments for dropout prevention and school-to-work initiatives, remedial education, urban violence prevention programs, Chapter 2, juvenile recidivism, and college placement for low-income students. David consults extensively in the area of campaign management and has had numerous succesful referenda and election victories.

Product Details

• Paperback: 157 pages
• Publisher: Natl Educational Service; illustrated edition edition (December 1994)
• Language: English
• ISBN-10: 1879639300
• ISBN-13: 978-1879639300
• Product Dimensions: 8.8 x 6 x 0.5 inches
• Shipping Weight: 4.8 ounces
• Amazon Best Sellers Rank: #152,902 in Books (See Top 100 in Books)
  • #79 in Books > Business & Investing > Marketing & Sales > Public Relations

More About the Author

Discover books, learn about writers, read author blogs, and more.