Smart Things to Know About, Brands & Branding [Paperback]

John L. Mariotti (Author)

Book Description

Series: Smart Things to Know About (Stay Smart!) Series | Publication Date: February 22, 2001

The rules of branding are changing by the minute - smart advice to keep yours on top.

Editorial Reviews

From the Inside Flap

Smart Things to Know About Brands & Branding Smart is a break through series that offers a completely new learning experience for hassled business people. The books deliver all that the fast-track executive needs to shine and perform. Each book delivers a sharp introduction to the basics as well as experiences and tips from the frontiers of the subject and the insights of the hottest gurus. Smart books have been selected to feature only those subjects which matter most to today’s business professional. The Smart series brings these subjects together to equip the next generation with the secrets of success. Each Smart book contains icons, features and signposts to help you use the ideas in your career and business: Smart things to say: gives you inside tips and tricks Smart quotes: what the experts say Smart people to have on your side: make friends with the gurus Killer questions: ideas to make your colleagues jump Smart answers to tough questions: helps you stay out of trouble and ahead of the game! Smart voices: real people from smart companies

From the Back Cover

From jeans to financial services and from computers to cars, today’s consumers make their choices based on brand loyalty and recognition as much as price. Strong, familiar, recognisable and trusted brand names are winning the struggle for consumers’ money. How, then, does the smart manager thrive and succeed in a world of brand power? How can you create, support and manage the brands which will catapult your products and business to market success? If you want to really understand how to capitalize on the power of brands, you’ve picked up the right book. Smart Things to Know About Brands and Branding gives you everything you need to know as a manager, as well as a framework for practical action. It will help you:

• create a brand
• understand your brand values
• grow your brand
• become a smart brand manager
• measure success
• become the brand champion in your organization

Smart Things to Know About Brands and Branding is your key to success. Read it, use the ideas in it, and watch your sales and company take off! Smart Things to Say: ‘Twenty-first century organizations have to compete on brands because they have nothing left’ Don Schultz, President, Agora, Inc

See all Editorial Reviews

Product Details

• Paperback: 240 pages
• Publisher: Capstone; 1 edition (February 22, 2001)
• Language: English
• ISBN-10: 1841120391
• ISBN-13: 978-1841120393
• Product Dimensions: 8.3 x 6.9 x 0.7 inches
• Shipping Weight: 12.8 ounces
• Amazon Best Sellers Rank: #476,843 in Books (See Top 100 in Books)

More About the Author

John Mariotti is an award winning business author and an internationally recognized executive, consultant, keynote speaker. Mariotti started his career in the telecommunications industry, and was deeply involved in governmental affairs during parts of his career. He has written hundreds of articles and columns and nine non-fiction books. In "The Chinese Conspiracy" he merges an exciting fictional thriller with a factual reality of America's risk from Cyber-Attacks. His last business book, "The Complexity Crisis" was chosen as one of 2008's Best Business Books and also one of 2008's Best Books for Small Business.

John led major businesses first as President of Huffy Bicycles, which was the world leader in bikes, and then as Group President of Rubbermaid Office Products, when Rubbermaid was America's Most Admired Company.

In the 1980's and 1990's he was also Chairman of the Board of the Productivity Communications Center, Board Chairman of Goodwill Industries of Dayton (OH), and President of the Bicycle Institute of America, for which he represented the U.S. Bike industry in Washington with the International Trade Commission, the U. S. Trade Representative, the U. S. Customs Office, and members of Congress, dealing with Legislative, Trade and Product Safety issues.

Since founding The Enterprise Group in1994, he has served on multiple corporate boards and has advised leading American companies such as Emerson, Scotts, Titleist, DirtDevil, CharBroil, Hills Pet Nutrition and many others. More recently, he was non-Executive Chairman of World Kitchen, Inc., on whose board he still sits.

John is Founder of the Reunion Conference series, now in its 14th year. Since 2001 he has published THE ENTERPRISE, a weekly on-line newletter and web-blog. He holds a B. S. M. E., from Bradley University and an M. S. M. E. from the University of Wisconsin. He lives in the Columbus, OH area. John can be reached at www.mariotti.net or www.thechineseconspiracy.com