From the Inside Flap
Smart Things to Know About Customers Smart is a breakthrough series that offers a completely new learning experience for hassled business people. The books deliver all that the fast-track executive needs to shine and perform. Each book delivers a sharp introduction to the basics as well as experiences and tips from the frontiers of the subject and the insights of the hottest gurus. Smart books have been selected to feature only those subjects which matter most to todays business professional. The Smart series brings these subjects together to equip the next generation with the secrets of success. Each Smart book contains icons, features and signposts to help you use the ideas in your career and business: Smart things to say: gives you inside tips and tricks Smart quotes: what the experts say Smart people to have on your side: make friends with the gurus Killer questions: ideas to make your colleagues jump Smart answers to tough questions: helps you stay out of trouble and ahead of the game! Smart voices: real people from smart companies
From the Back Cover
So, we all know the customer is king,that the customer is always right and all that stuff. But what do we actually have to do to achieve 100% customer satisfaction? What do smart people know about customer service that the rest of us dont? How can we learn from the best and apply the lessons for ourselves? Smart Things to Know About Customers is the answer. It will show you how to:
- Develop a customer service vision
- Get close to your customers
- Manage your customers
- Turn customer complaints into new business
- Create lasting customer loyalty
- Profit from relationship marketing
- Win new customers
- Use the internet to grow your customers
Smart Things to Know About Customers gives you everything you need to win, keep and continue to delight customers. Watch your sales grow and your company take off! Killer Questions: How can we provide excellent service to all our customers when they all want something different?