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Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World Hardcover – January 10, 2012

37 customer reviews

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Editorial Reviews

About the Author

Stephen M. R. Covey is cofounder and CEO of CoveyLink Worldwide. A sought-after and compelling keynote speaker, author, and advisor on trust, leadership, ethics, and high performance, Covey speaks to audiences around the world. A Harvard MBA, he is the former CEO of Covey Leadership Center, which under his stewardship became the largest leadership development company in the world. Covey resides with his wife and children in the shadows of the Rocky Mountains.

Greg Link is co-founder of CoveyLink, FranklinCovey’s Global Speed of Trust Practice, and the former Covey Leadership Center. A trusted executive confidant, advisor, and compelling speaker, Link is a recognized authority on trust, leadership, sales, marketing, and high performance. He led the strategy that propelled Covey's father's book, The 7 Habits of Highly Effective People, to one of the two most influential business books of the twentieth century.

Rebecca A. Merrill has served in numerous leadership positions in community, education, and women’s organizations. Coauthor of Connections: Quadrant II Time Management, she also assisted Stephen R. Covey on The 7 Habits Highly Effective People.

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Product Details

  • Hardcover: 320 pages
  • Publisher: Free Press; 1 edition (January 10, 2012)
  • Language: English
  • ISBN-10: 1451651457
  • ISBN-13: 978-1451651454
  • Product Dimensions: 6 x 1.3 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #254,805 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

Format: Hardcover
This book is both amazing and important. It's amazing because it thoughtfully analyzes the most critical issue of our time - trust - and does so in a way that's easily digested and understood. It's important because exercising the practices it espouses can produce profoundly positive outcomes.

Trust is the glue that holds together nations, organizations, families, and every good relationship on earth. Most of us already know that. What many people haven't yet discovered is the principle-centered framework that enables "smart trust" - balancing risk with opportunity, competence with character.

This powerful book by Stephen M.R. Covey and Greg Link gets to the heart of what can make trust work to everyone's advantage. They show how to cut through the traditional trust or distrust dichotomy. Covey and Link give us a handy set of trust lenses through which we can realistically envision a whole new world of possibility in our current and potential relationships.

As I coach leaders in a wide range of organizations, I'm frequently asked "Should I lead with my head or with my heart?" My answer is always the same: "Yes. Both." The most effective leaders - corporate executives, politicians, educators, clergy, parents, etc. - resist the head or heart quandary. They balance caution with optimism, analysis with empathy. They are neither gullible nor overly rigid. They exercise Smart Trust.

Covey and Link elaborate on five specific actions that produce Smart Trust:
1. Choose to Believe in Trust
2. Start With Self
3. Declare Your Intent ... and Assume Positive Intent in Others
4. Do What You Say You're Going to Do
5. Lead Out in Extending Trust to Others

The authors don't merely throw out platitudes. They provide plenty of compelling evidence in the form of case studies from the real world. They demonstrate that Smart Trust is not only achievable, it's - well, it's Smart.
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60 of 67 people found the following review helpful By Amazon Customer on January 12, 2012
Format: Hardcover
This book is a spin off from a chapter from the authors' previous book, Speed of Trust, which is far better written. More practical and insightful with the 13 Behaviors of trust-building laid out in the book. This book is kind of conceptual and filled up with many rhetorics, like trust enhances prosperity, energy, and joy, etc. Sound very idealistic in a low trust world these days. This new book only repeats the key messages from the previous book, and keeps on stating the obvious--trust with care and wisdom. Sometimes self-help authors have a tendency to state simple facts or truths in complicated ways, using a lot of jargons.

Principle-centred, emotional bank account, speed of trust, etc....

Jargons after jargons, they are stating the same thing over and over again with so called new examples. Underneath, the same old messages! Got a lot fed up by self-help books these days. Quantity versus quality!

Try "The Trusted Advisor" and "Practice What You Preach" by ex-Harvard Business School professor and seasoned consultant , David H. Maister too. Those books have far more practical ideas and skills to offer in the trust-building areas in human and client relations.

Or try "The Science of Trust" and "Relationship Cure" in family relationship and marriage by Dr. John Gottman, both have solid research to back up and not just common sensical stuff made complicated like "Smart Trust".

I trust that the authors of "Smart Trust" have good intention, but this new book and the audio book edition that I have just listened to only just don't deliver a lot of new insights and inspirations that I long for from their new book.
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31 of 35 people found the following review helpful By Mark Goulston on January 10, 2012
Format: Kindle Edition
If you end up at the end of your life trusting no one, you may end up safe (from hurt or disappointment), but you will end up very sorry. The answer after you have trusted people and been let down, hurt or disappointed is not to stop trusting, but to trust smartly. In this wonderful follow up to their book The SPEED of Trust: The One Thing That Changes Everything , Covey and Link have provided a no nonsense, straight forward road map about how to trust smartly.

The key to trusting more smartly is by doing what Covey and Link call a Smart Trust analysis which involves three variables:

1. Opportunity (the situation - what you're trusting someone with)
2. Risk (the level of risk involved)
3. Credibility (the character and competence of the people involved)

1. Opportunity - This is simply answering for yourself, "I am trusting this person to/with/for ________________." Are you trusting them to give you money, do a job, follow through on something they promised, or to keep something in confidence?
2. Risk - Trusting anyone or anything always involves some risk. To evaluate the degree of risk answer the question: a) What are the possible outcomes? So if someone said they'd give you money the outcomes may be: they will, they won't, they'll delay in giving you it beyond what they promised, they'll pay you less than they promised; b) What is the likelihood of the outcomes? Reasonable is not the same as realistic. Reasonable means, everything makes sense or what someone told you seems reasonable. Realistic means what is likely to happen.
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