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SmartTribes: How Teams Become Brilliant Together Hardcover – May 30, 2013


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Product Details

  • Hardcover: 272 pages
  • Publisher: Portfolio (May 30, 2013)
  • Language: English
  • ISBN-10: 159184648X
  • ISBN-13: 978-1591846482
  • Product Dimensions: 6.2 x 1 x 9.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #58,610 in Books (See Top 100 in Books)

Editorial Reviews

From Booklist

*Starred Review* Impressively, Rules for Renegades (2007) author and consultant Comaford creates a concrete plan for corporate change (and growth and performance) without mentioning the actual word change. That is a good thing, since more than half of initiatives labeled “change” just don’t hit their mark. The author’s selling point is the use of neuroscience, or what are called “meta-programs,” to influence and guide teams emotionally, psychologically, motivationally in order to move people from the “Critter State” (of fear) to the “Smart State” of innovation and high performance. Before she begins to explain how to step into another individual’s “Maps” (that is, behavior and attitudes), she presents an important section on the five qualities that define top-performing teams (or “Smart Tribes”): focus, clarity, accountability, influence, and sustainable results. There are three essential keys to starting your Smart Tribe, four factors of a sustainable team, six meta-programs that affect outcomes, and so on. What makes her presentation so contemporary are her sidebars, anecdotes, and end notes covering “Stuck Spots” (one where no one understood the CEO’s vision) and when employees no longer care about customers’ experiences. --Barbara Jacobs

Review

''We all want to build deeper connections and more trust with our teams, colleagues, and clients. Comaford makes this easy by providing a proven playbook for increasing engagement, alignment, and results in SmartTribes.'' --Marc Benioff, CEO, Salesforce.com

''An effective roadmap for business success.'' --Publishers Weekly

''All great companies are driven by great people. That's what SmartTribes is all about. Its groundbreaking neuroscience techniques help you hire the right people, put them in roles where they can excel, and tap into their true potential. With it, you can build a company culture where full employee engagement is the norm, and when that's true, your company can't be stopped.'' --Ron Storn, recruiting manager, Facebook

''SmartTribes helps leaders get the brains of their teams firing on all fronts. With Comaford's brilliant guidance, they'll be able to leverage these 'aha' moments in a way that wins them a seat at the strategic table. This book will change the way you think about how you work and live.'' --Kim Stevenson, CIO, Intel

''How do you become known for impeccable service? By being a leader who inspires others to want to provide it. That's what I love about SmartTribes: it will show you what truly motivates employees to excel to 'their' true limits and do so with a high degree of energy and enthusiasm. The result? You'll engage them in a way that fulfills and motivates like never before.'' --Thomas Klein, regional vice president, California, Fairmont Hotels & Resorts

''Comaford's incredible insights on how to create an environment of inclusiv-­ness, trust, and clear communication are why I recommend this book to my peers. SmartTribes shows leaders how to consistently outperform by capitalizing on the same basic need that has made social enterprises take off in the first place: our need to belong. Read this book. Share what you've learned. Be better together.'' --Vala Afshar, CMO and chief customer officer, Enterasys Networks

''The author's selling point is the use of neuroscience . . . to influence and guide teams emotionally, psychologically, motivationally in order to move people from the 'Critter State' (of fear) to the 'Smart State' of innovation and high performance . . . What makes her presentation so contemporary are her sidebars, anecdotes, and end notes covering 'Stuck Spots' (one where no one understood the CEO's vision) and when employees no longer care about customers' experiences.'' --Booklist (starred review)

''SmartTribes helps leaders get the brains of their teams firing on all fronts. With Comaford's brilliant guidance, they'll be able to leverage these 'aha' moments in a way that wins them a seat at the strategic table. This book will change the way you think about how you work and live.'' --Kim Stevenson, CIO, Intel

''How do you become known for impeccable service? By being a leader who inspires others to want to provide it. That's what I love about SmartTribes: it will show you what truly motivates employees to excel to 'their' true limits and do so with a high degree of energy and enthusiasm. The result? You'll engage them in a way that fulfills and motivates like never before.'' --Thomas Klein, regional vice president, California, Fairmont Hotels & Resorts

''Comaford's incredible insights on how to create an environment of inclusiv-­ness, trust, and clear communication are why I recommend this book to my peers. SmartTribes shows leaders how to consistently outperform by capitalizing on the same basic need that has made social enterprises take off in the first place: our need to belong. Read this book. Share what you've learned. Be better together.'' --Vala Afshar, CMO and chief customer officer, Enterasys Networks

''The author's selling point is the use of neuroscience . . . to influence and guide teams emotionally, psychologically, motivationally in order to move people from the 'Critter State' (of fear) to the 'Smart State' of innovation and high performance . . . What makes her presentation so contemporary are her sidebars, anecdotes, and end notes covering 'Stuck Spots' (one where no one understood the CEO's vision) and when employees no longer care about customers' experiences.'' --Booklist (starred review) --This text refers to the Audio CD edition.

Customer Reviews

This book has powerful and extremely useful information.
Theresa
This book provides all of the tools a company/business needs to harness the power of their employees along with creating a corporate culture where individuals thrive.
Alexis Chapman
I highly recommend that all business executives and leaders, at all levels, to read this amazing book - SmartTribes!
Vala Afshar

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Janet Schieferdecker on June 28, 2013
Format: Hardcover
If your company is experiencing any symptoms of "Crushed Culture" or seems stuck - year after year - at a particular revenue inflection point, this is an absolute must read to move towards a better, high growth, high engagement future. As an executive coach and leadership development trainer, I see the situations Christine describes over and over again in company after company. SmartTribes not only gives you insight into the how these situations occur but is full of tools and techniques for helping your tribe get and stay in a "Smart State".
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2 of 2 people found the following review helpful By Selly on August 29, 2013
Format: Hardcover Verified Purchase
I liked this book so much I reached out to Christine and asked her to be my personal executive coach.

This book is well structured. The chapters are organized so that I can use them one-at-a-time to address a particular challenge or situation. I can quickly skim the book to execute a reminder.

The visual diagrams are great. I use them in my presentations to my team and they help make sense of a very complex/abstract concept. I find that people of all types (visual, tactile, auditory) are able to work with these models and apply them to their work.

The concepts are both intellectually sincere and tactical. This is probably the hardest thing to accomplish in a business book--how do you bridge the gap between highly theoretical and applicable day-to-day? This is where I feel this book shines. My favorite books are things like "Good-to-great" because of the origins in the scientific method. But concepts like "Right people on the bus" are hard to apply each day. How do you decide which people should stay and which aren't engaged? How do you tell the subtle difference between disenfranchised and disengaged? Smart Tribes helped me to answer these questions.

I hope you enjoy the book--it's been really transformative for me!
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2 of 2 people found the following review helpful By Istvan on January 11, 2015
Format: Kindle Edition Verified Purchase
The concepts detailed in this book are interesting. However, the first half of the book felt like a cheap pamphlet of the author's consultancy business. The images for the Kindle version are simply illegible and low quality.
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2 of 2 people found the following review helpful By Liam Friedland on January 6, 2015
Format: Hardcover Verified Purchase
Bored me to tears. I found it unreadable and unactionable. Read something on behavioral economics instead. You'll get way more insights about what makes people tick.
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1 of 1 people found the following review helpful By C. Emmett Lynch on August 26, 2013
Format: Hardcover Verified Purchase
Christine gets results. Her latest book, Smart Tribes is a collection of tools, techniques, and powerful stories that demonstrate leadership in obvious and subtle ways. This book provides clear examples, inspiring illustrations and neuroscience based insights that can help leaders see their challenges and opportunities more effectively. Beyond that, you'll learn how we are wired up alike and how this can make teams emerge cohesively , even in chaos. A quick read. Well worth it!
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Format: Hardcover
Christine Comaford is a consultant to senior executives and Presidents of the US. Comaford's skill, experience, and authority make her a person worthy of attention -- in other words, we can learn from her.

Reading SmartTribes, I was most impressed by the concepts of "smart state" and "critter state," which explain states of mind that lead to either creativity and growth or stasis and decline. Based on extensive research in to neuroscience, and supported by many stories and practical examples, the book provides a roadmap for team alignment and organizational transformation.

Unlike academics with little practical experience, Comaford has been there and done that. She has started her own companies and worked many executives, from large and small organizations, traveling the word teaching and spreading her message of alignment and organizational performance.

For all these reasons, SmartTribes is an important book and a genuinely worthwhile investment of time.
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Format: Hardcover
This book will be your gold-standard guide to taking your company to the next level. We've all been stuck at inflection points in our business and implementing Comaford's brilliant strategies will speed your company to your next inflection point. You will quickly learn how having an understanding of neuroscience techniques will inspire and empower your own tribe to build a rapport that is mutually beneficial and unstoppable. This fresh, powerful -- and engaging and entertaining -- knowledge will transform not only your company's future, but the interpersonal relationships that you have outside of work as well. Read and share SmartTribes: How Teams Become Brilliant Together for win-win insights that will impel you and your team to achieve optimal results together.

Dr. Debra Condren, business psychologist, executive coach, author of Ambition Is Not a Dirty Word: A Woman's Guide to Earning Her Worth and Achieving Her Dreams.
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By 4 horses on July 12, 2013
Format: Hardcover Verified Purchase
I love this book! I have not completely finished it yet because I am putting to use the points she makes, but I am finding the ideas practical and useful. I have read quite a few popular books on team management and leadership and yes all those key words are there in this book also, like "be present" and "focus", however Christine gives us a fresh insight into what these words mean and how to apply them.
I will admit, when I first picked up the book if I had not seen Christine on a You tube video I may not have read the book. You can see her under the title Keith Ferrazzi interviews Christine Comaford. She doesn't get into the real neuroscience until the 2nd chapter and it feels like a business book for companies larger than my own. However, I found a real and practical treasure as I got into the 3rd chapter. It was information that I applied immediately and found great results. The book doesn't leave you having to read between the lines.
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