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Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business Hardcover – December 7, 2010
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—Seth Godin, author, Linchpin
"A great read for passionate entrepreneurs looking to market their businesses by inspiring, educating, and entertaining."
—Tony Hsieh, #1 NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.
“In his smart and practical book, David Siteman Garland shows how to deploy your personality, passion, and knowledge to turbocharge your marketing. This no-nonsense guide will help entrepreneurs large and small spread their message and build their business.”
—Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND
"David is energy, passion, and execution rolled into one package. Bet against him at your peril. David Siteman Garland is a trust agent and future king."
—Chris Brogan, NYT Bestselling author of a Trust Agents
“David brings to business marketing something that is essential to your success, motivation and passion. The stories and lessons shared here are rich with real advice wrapped in vitality and proven through experience. Take this book and go earn your success!”
—Brian Solis, author of Engage, the complete guide for businesses to build, cultivate, and measure success in the social Web
“If you love to spend buckets of money on traditional ads and you can’t wait to cold call sales prospects then you don’t need this book. But if you’re looking for no-nonsense ideas on reaching buyers, then read this book right now. It’s a fast read because Garland is non-boring.”
—David Meerman Scott, bestselling author of The New Rules of Marketing and PR
“If you're in to boring marketing books take a pass - this book reads like an enthusiastic success coach urging you to greatness.”
—John Jantsch, author of Duct Tape Marketing and The Referral Engine
From the Inside Flap
We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works? Or still think dumber, slower, and more expensive is the way to engage customers these days?
If you're interested in building, marketing, and promoting your business with agility and grace, not sloth and dullness, get Smarter, Faster, Cheaper. This one-stop guide to the new entrepreneurial landscapeminus the "same old, same old" baggage that drags so many downgives you real-world examples (as opposed to fluffy theory) from unique, winning innovators, inspiring you to think big and then take successful action.
In Smarter, Faster, Cheaper, you'll meet a slew of already legendary new entrepreneurs and promoters, such as "Nametag Guy" Scott Ginsberg, Bravo's "Millionaire Matchmaker" Patti Stanger, Wine Library founder Gary Vaynerchuk, bestselling author and Squidoo founder Seth Godin, and many, many more. As you learn from their successes and failures, as well as those of author and entrepreneur David Siteman Garland, you'll discover fresh and exciting approaches to:
Becoming a trusted resource
Building your audience and community
Helping others while helping your business
Using your content as a handshake
Creating and growing one-on-one relationships with your customers
Communicating effectively online and via social media
Avoiding "selling" by educating, inspiring, and entertaining instead
Inertia is a powerful force, and many professional marketers and business owners still think "more of the same" is the best way forward. Not you, though! If you recognize the new movement in marketing and promotion, discover how to make your business Smarter, Faster, Cheaper today and win!
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Top Customer Reviews
The author mentioned that the book started as single blog post. Well, it really should have stayed that way. All the useful ideas from this book can be packed nicely in just one post. Not recommended to buy, waste of money. I would go further and say this book is a scam, but since it got so many good reviews, some people probably find it useful.
Mixing a bevy of concrete examples ranging from Gary Vaynerchuk to Patti Stanger (The Millionaire Matchmaker), this book perfectly taps the humanization of brands trends by breaking down what works, what doesn't and how you can implement strategies "smarter, faster and cheaper". He shuns the "old school" mentalities in regards to marketing and makes a solid case for using content, relationships and expert status to get consumers to know, like and trust you/your company.
Here are some particular takeaways that I found helpful:
-The breakdown that the Internet is made up of just three things- content, people and products and how to make the most of that formula.
-Using Interviews to Establish Relationships: As David notes, interviewing can be an amazing relationship builder, as it forges a more meaningful connection between you and the person you are interviewing. David uses his own example of The Rise to the Top and how he used authenticity and a local approach to start and get more referrals and step up to the big names.
-Using a collaborative approach: The book explains nicely how the business mindset has recently changed. Before, the common thought was that if a business was directly competing with you or targeting the same group of customers as you, they were viewed as an enemy. Now, there is a lot of power in teaming up with competitors and viewing them as an ally. You both gain from the relationship, building together to reach a bigger audience.Read more ›
This combination of what has worked for him personally combined with the lessons learned by asking (and listening) to what has worked for others is what makes his new book so great.
Smarter, Faster, Cheaper - Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business is a savvy and quick read (As most business books should be). As David points out early on, his goal is not to tell you what to do. Instead, by giving you a set of well articulated ideas of what has worked for him and others, he hopes to spark the ideas that will allow you to connect the new tools of social media, branding and PR to the goals of their business.
Now, there are a lot of books by various "experts" on social media,etc... What I liked most about the book was the way the material was presented. Think no-nonsense conversational style vs. complex schemes and formulas.
I also appreciated his focus on the need for every business to first figure out their passion and personality. The forgotten reality that business is and always will be human. Too many businesses want to skip over this critical step and then wonder why their non-human attempts to engage through new media are not successful. If you are willing to let out the personality and humanity of your business then the tools and ideas David explains will prove very valuable.
The book covers video, marketing, community building, web site strategy and, I thought, a particular useful section on a better way to attack PR.
I was fortunate to receive an early copy because David was generous enough to host me on one of his popular webcast interviews. If the book does nothing else but turn you on to the great conversations he consistently hosts on his site it was well worth the price.
I can sum up a huge part of the book in those last two words, in person. He's very much about the concept that what you're selling is not a widget, but yourself and that the more and better you sell yourself, the more and better your widgets will sell. The focus of the book is on marketing and selling, which is good, that's what I expected and wanted. I'm just still having trouble wrapping my brain around the fact that I'm in sales & marketing. But, the good news, for me anyway, is that David Garland's idea of sales is to generate useful content. Wait, what was that? You mean writing books, blog posts, articles, recording videos and presenting online & at user groups is sales & marketing? Sweet! I'm in favor.
The point is, you have to move away from the ideas of marketing the old way, buying commercial time on TV and move into using the intertubes to do your marketing. That marketing is done by becoming a trusted advisor, or as Seth Godin has it, a linchpin. You do that by generating material, like this blog, and handing it out for free. You take part in discussions in forums, twitter, whatever, and grow yourself into a trusted resource THEN, you carefully sell. I'm sold. Of course, I've been sold. I got this message a year ago, right before I changed my career path.Read more ›
Most Recent Customer Reviews
if you are starting a business this is one of those books to have as Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business Hardcover... Read morePublished 1 month ago by cynthia brown
Good insights on how a small business can market. David has several avenues for the solo practitioner to follow in successful marketing.Published on January 28, 2014 by Joe G.
I'm glad I picked up this book while transitioning into a more entrepreneurial role in my career. David Garland writes in a very entertaining yet informative manner. Read morePublished on November 25, 2013 by Gab Gonzalez
Great insight into effective marketing technique that anyone can use to their advantage. I highly recommend this resource to anyone contemplating a marketing campaign.Published on September 2, 2013 by hamradioop
Author David Garland does a nice job of explaining how social media and the Internet provide businesses with "smarter, faster, cheaper" marketing techniques. Read morePublished on March 20, 2013 by Psala
One of the best books I have read about Social Media. It has the same upbeat, positive and "can-do" feel that Gary Vaynerchuk infused his book, "Crush it" with. Read morePublished on July 3, 2012 by ICA Social Media
David Garland lays out the premise of Smarter, Faster, Cheaper on page 1:
"When you break down all the fluff, there are two ways to promote and market your business:... Read more
Not that this book is poorly written or useless, newbies with zero experience in the field would do good things with it. Read morePublished on November 16, 2011 by Selena Klum
This book was extremely repetitive and full of "fluff." The author raves on and on about "content," yet this book is devoid of any tangible, useful content. Read morePublished on August 20, 2011 by Caleb