"State of the art nuts and bolts for the modern marketer."
, author, Linchpin
"A great read for passionate entrepreneurs looking to market their businesses by inspiring, educating, and entertaining."
—Tony Hsieh, #1 NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.
“In his smart and practical book, David Siteman Garland shows how to deploy your personality, passion, and knowledge to turbocharge your marketing. This no-nonsense guide will help entrepreneurs large and small spread their message and build their business.”
—Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND
"David is energy, passion, and execution rolled into one package. Bet against him at your peril. David Siteman Garland is a trust agent and future king."
—Chris Brogan, NYT Bestselling author of a Trust Agents
“David brings to business marketing something that is essential to your success, motivation and passion. The stories and lessons shared here are rich with real advice wrapped in vitality and proven through experience. Take this book and go earn your success!”
—Brian Solis, author of Engage, the complete guide for businesses to build, cultivate, and measure success in the social Web
“If you love to spend buckets of money on traditional ads and you can’t wait to cold call sales prospects then you don’t need this book. But if you’re looking for no-nonsense ideas on reaching buyers, then read this book right now. It’s a fast read because Garland is non-boring.”
—David Meerman Scott, bestselling author of The New Rules of Marketing and PR
“If you're in to boring marketing books take a pass - this book reads like an enthusiastic success coach urging you to greatness.”
—John Jantsch, author of Duct Tape Marketing and The Referral Engine
From the Inside Flap
We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works? Or still think dumber, slower, and more expensive is the way to engage customers these days?
If you're interested in building, marketing, and promoting your business with agility and grace, not sloth and dullness, get Smarter, Faster, Cheaper. This one-stop guide to the new entrepreneurial landscapeminus the "same old, same old" baggage that drags so many downgives you real-world examples (as opposed to fluffy theory) from unique, winning innovators, inspiring you to think big and then take successful action.
In Smarter, Faster, Cheaper, you'll meet a slew of already legendary new entrepreneurs and promoters, such as "Nametag Guy" Scott Ginsberg, Bravo's "Millionaire Matchmaker" Patti Stanger, Wine Library founder Gary Vaynerchuk, bestselling author and Squidoo founder Seth Godin, and many, many more. As you learn from their successes and failures, as well as those of author and entrepreneur David Siteman Garland, you'll discover fresh and exciting approaches to:
Becoming a trusted resource
Building your audience and community
Helping others while helping your business
Using your content as a handshake
Creating and growing one-on-one relationships with your customers
Communicating effectively online and via social media
Avoiding "selling" by educating, inspiring, and entertaining instead
Inertia is a powerful force, and many professional marketers and business owners still think "more of the same" is the best way forward. Not you, though! If you recognize the new movement in marketing and promotion, discover how to make your business Smarter, Faster, Cheaper today and win!