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Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business Hardcover – December 7, 2010

4.6 out of 5 stars 56 customer reviews

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Editorial Reviews

Review

"State of the art nuts and bolts for the modern marketer."
Seth Godin, author, Linchpin

"A great read for passionate entrepreneurs looking to market their businesses by inspiring, educating, and entertaining."
Tony Hsieh, #1 NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.

“In his smart and practical book, David Siteman Garland shows how to deploy your personality, passion, and knowledge to turbocharge your marketing. This no-nonsense guide will help entrepreneurs large and small spread their message and build their business.”
Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND

"David is energy, passion, and execution rolled into one package. Bet against him at your peril. David Siteman Garland is a trust agent and future king."
Chris Brogan, NYT Bestselling author of a Trust Agents

“David brings to business marketing something that is essential to your success, motivation and passion. The stories and lessons shared here are rich with real advice wrapped in vitality and proven through experience. Take this book and go earn your success!”
Brian Solis, author of Engage, the complete guide for businesses to build, cultivate, and measure success in the social Web

“If you love to spend buckets of money on traditional ads and you can’t wait to cold call sales prospects then you don’t need this book. But if you’re looking for no-nonsense ideas on reaching buyers, then read this book right now. It’s a fast read because Garland is non-boring.”
David Meerman Scott, bestselling author of The New Rules of Marketing and PR

“If you're in to boring marketing books take a pass - this book reads like an enthusiastic success coach urging you to greatness.”
John Jantsch, author of Duct Tape Marketing and The Referral Engine

From the Inside Flap

We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works? Or still think dumber, slower, and more expensive is the way to engage customers these days?

If you're interested in building, marketing, and promoting your business with agility and grace, not sloth and dullness, get Smarter, Faster, Cheaper. This one-stop guide to the new entrepreneurial landscape—minus the "same old, same old" baggage that drags so many down—gives you real-world examples (as opposed to fluffy theory) from unique, winning innovators, inspiring you to think big and then take successful action.

In Smarter, Faster, Cheaper, you'll meet a slew of already legendary new entrepreneurs and promoters, such as "Nametag Guy" Scott Ginsberg, Bravo's "Millionaire Matchmaker" Patti Stanger, Wine Library founder Gary Vaynerchuk, bestselling author and Squidoo founder Seth Godin, and many, many more. As you learn from their successes and failures, as well as those of author and entrepreneur David Siteman Garland, you'll discover fresh and exciting approaches to:

  • Becoming a trusted resource

  • Building your audience and community

  • Helping others while helping your business

  • Using your content as a handshake

  • Creating and growing one-on-one relationships with your customers

  • Communicating effectively online and via social media

  • Avoiding "selling" by educating, inspiring, and entertaining instead

  • And more!

Inertia is a powerful force, and many professional marketers and business owners still think "more of the same" is the best way forward. Not you, though! If you recognize the new movement in marketing and promotion, discover how to make your business Smarter, Faster, Cheaper today and win!

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 77%). Print edition purchase must be sold by Amazon. Learn more.
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Product Details

  • Hardcover: 230 pages
  • Publisher: Wiley; 1 edition (December 7, 2010)
  • Language: English
  • ISBN-10: 0470647922
  • ISBN-13: 978-0470647929
  • Product Dimensions: 6.3 x 1 x 9.3 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (56 customer reviews)
  • Amazon Best Sellers Rank: #312,379 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By Roman on June 26, 2011
Format: Kindle Edition Verified Purchase
Almost in every chapter the author claims his advices are not fluff, but I found them to be exactly this - pure fluff. I bought this book hoping to get some real practical ideas about web marketing that were supposed to - as the author said - spark my own ideas. However all the stuff in this book is very generic. Even when the author offers examples of successes he doesn't really go too deep. Also, reading chapter after chapter I couldn't really tell one from another - it's one of the most repetetive books I've ever read.

The author mentioned that the book started as single blog post. Well, it really should have stayed that way. All the useful ideas from this book can be packed nicely in just one post. Not recommended to buy, waste of money. I would go further and say this book is a scam, but since it got so many good reviews, some people probably find it useful.
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Format: Hardcover
Ok, so there are a ton of books popping up out there on content and customer engagement, but David Garland takes it to the next level in this easy to read (and understand) fun and valuable book.

Mixing a bevy of concrete examples ranging from Gary Vaynerchuk to Patti Stanger (The Millionaire Matchmaker), this book perfectly taps the humanization of brands trends by breaking down what works, what doesn't and how you can implement strategies "smarter, faster and cheaper". He shuns the "old school" mentalities in regards to marketing and makes a solid case for using content, relationships and expert status to get consumers to know, like and trust you/your company.

Here are some particular takeaways that I found helpful:

-The breakdown that the Internet is made up of just three things- content, people and products and how to make the most of that formula.

-Using Interviews to Establish Relationships: As David notes, interviewing can be an amazing relationship builder, as it forges a more meaningful connection between you and the person you are interviewing. David uses his own example of The Rise to the Top and how he used authenticity and a local approach to start and get more referrals and step up to the big names.

-Using a collaborative approach: The book explains nicely how the business mindset has recently changed. Before, the common thought was that if a business was directly competing with you or targeting the same group of customers as you, they were viewed as an enemy. Now, there is a lot of power in teaming up with competitors and viewing them as an ally. You both gain from the relationship, building together to reach a bigger audience.
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Format: Hardcover
David Garland has built a very successful business by using all of the new tools available to all of us. And in the process he has interviewed many of the top thinkers and doers in business today.
This combination of what has worked for him personally combined with the lessons learned by asking (and listening) to what has worked for others is what makes his new book so great.

Smarter, Faster, Cheaper - Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business is a savvy and quick read (As most business books should be). As David points out early on, his goal is not to tell you what to do. Instead, by giving you a set of well articulated ideas of what has worked for him and others, he hopes to spark the ideas that will allow you to connect the new tools of social media, branding and PR to the goals of their business.

Now, there are a lot of books by various "experts" on social media,etc... What I liked most about the book was the way the material was presented. Think no-nonsense conversational style vs. complex schemes and formulas.

I also appreciated his focus on the need for every business to first figure out their passion and personality. The forgotten reality that business is and always will be human. Too many businesses want to skip over this critical step and then wonder why their non-human attempts to engage through new media are not successful. If you are willing to let out the personality and humanity of your business then the tools and ideas David explains will prove very valuable.

The book covers video, marketing, community building, web site strategy and, I thought, a particular useful section on a better way to attack PR.

I was fortunate to receive an early copy because David was generous enough to host me on one of his popular webcast interviews. If the book does nothing else but turn you on to the great conversations he consistently hosts on his site it was well worth the price.
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Format: Hardcover Verified Purchase
The extended title on the book covers what it's about quite well. David Garland is considered one of the top marketers these days and he seems to follow the processes laid out in his book. I say this because I received a tweet from him after I tweeted that I'd finished reading the book. One of the processes laid out is to set up search routines to keep an eye out for your name, your companies name, your book's name, and go to where those things are being posted and respond, in person.

I can sum up a huge part of the book in those last two words, in person. He's very much about the concept that what you're selling is not a widget, but yourself and that the more and better you sell yourself, the more and better your widgets will sell. The focus of the book is on marketing and selling, which is good, that's what I expected and wanted. I'm just still having trouble wrapping my brain around the fact that I'm in sales & marketing. But, the good news, for me anyway, is that David Garland's idea of sales is to generate useful content. Wait, what was that? You mean writing books, blog posts, articles, recording videos and presenting online & at user groups is sales & marketing? Sweet! I'm in favor.

The point is, you have to move away from the ideas of marketing the old way, buying commercial time on TV and move into using the intertubes to do your marketing. That marketing is done by becoming a trusted advisor, or as Seth Godin has it, a linchpin. You do that by generating material, like this blog, and handing it out for free. You take part in discussions in forums, twitter, whatever, and grow yourself into a trusted resource THEN, you carefully sell. I'm sold. Of course, I've been sold. I got this message a year ago, right before I changed my career path.
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