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Smashing Logo Design: The Art of Creating Visual Identities Paperback – June 15, 2011

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Smashing Logo Design: The Art of Creating Visual Identities + Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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Editorial Reviews


'E ncompassing everything about the art of creating identities, this is the only book you need to get started designing today'. (Research & Markets, Novmebr 2011)

From the Back Cover

Taking you Beyond the Pretty Picture to the Techniques Behind the Logo

Smashing Logo Design goes much further than simply showcasing pretty pictures. It covers the design theory and techniques needed to build great-looking logos.

Smashing Logo Design looks at the challenges of designing a logo while detailing best practices for producing a successful project. Hardy’s logo design process is explained in detail, from the point of first contact with the client to the handing over of the product. Featuring hundred of never-before-publishing logos and quotes from established designers. Smashing Logo Design appeals to any aspiring designer or experienced professional.

Inside You Will Learn:

  • What Makes a Successful Logo
  • How to Write a Successful Design Brief
  • How to Translate Your Research to Usable Concepts
  • Why You Should Sketch
  • How to convert Your Sketches to Vector Images
  • How to Select the Best Typefaces and Colors for Your Logo
  • How to Prepare Logo Files for Print
  • How to Make Effective Client Presentations
  • How to Create Logo Usage Guidelines

Smashing Magazine ( is one of the world’s most popular Web-design online magazines. True to the Smashing mission, the Smashing Magazine book series delivers useful and innovative information to Web designers and developers.

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