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Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides 2) [Kindle Edition]

Mark Coker
4.5 out of 5 stars  See all reviews (121 customer reviews)

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Book Description

Learn how to market any book. This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results.

The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.

Here's what you'll learn in the Smashwords Book Marketing Guide:

Table of Contents

Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors

41 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Read the Secrets to Ebook Publishing Success
Tip #32 – Upgrade your cover image
Tip #33 – Share these marketing tips with your fellow authors!
Tip #34 – Create an online calling card with
Tip #35 – Create a presentation and upload it to
Tip #36 – Join LinkedIn, post links to your books
Tip #37 – Do a presentation at your local library on ebook publishing
Tip #38 – Tweak your Viral Catalysts to make your book more discoverable and desirable
Tip #39 – Link to every retailer to reach more readers
Tip #40 – Distribute your book as a preorder
Tip #41 – Publish a Smashwords Interview

Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the Publicity You Deserve
Boob Tube (a novel about soap operas)

Product Details

  • File Size: 264 KB
  • Print Length: 52 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Mark Coker, via Smashwords (June 25, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004XR57PE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #6,417 Free in Kindle Store (See Top 100 Free in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

Most Helpful Customer Reviews
21 of 21 people found the following review helpful
4.0 out of 5 stars Solid but basic November 25, 2011
By erikcc
Format:Kindle Edition
The publisher of Smashwords does see the future and it's not with regular publishers but self publishing and epub. The only issue with this is that many epublished books are not edited and proof read. The second issue is that most epublished books are not marketed or advertised in anyway so most ebooks will sell very poorly and very few will do well. And the ones that do well will get picked up by the large publishers so they can put muscle behind it and then make even more money. The advice he gives in the book is excellent but basic but it's a step in the right direction that authors self published or not must do some marketing or they will not do as well as they should. And this goes without saying that marketing should not be "hard" but a soft approach. This book has helped me with marketing my own ebook but again, this is a marathon and not a sprint.
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20 of 22 people found the following review helpful
4.0 out of 5 stars Too Much Hype July 21, 2011
Format:Kindle Edition|Verified Purchase
I haven't quite finished the book yet but my biggest beef with it is, that it's a commercial for his company. In itself that's not a bad thing and the book is free. But I'm new to all of this so I want information and after reading over and over in the book that Smashwords is the ONLY way to do.... other research showed that if I really want to have my book show all the photos and graphics that will be included in the hard copy version I'm better off to use LuLu.

I just like getting ALL the info before putting forth any effort and money. Smashwords may work well for distribution of a book with all text that can look the same whether it's in a Word doc or a pdf but I'm a photographer and graphic designer and being told I have to put my book in a Word doc for submission is where I stopped reading.

He offers other good online marketing ideas but tends to turn most of it back to his company. I'm glad it was a free book because I would've felt ripped off if I had to buy a commercial

Update to last review...
I added 2 more stars because I did end up using Smashwords for my ebook distribution. It came down to how many formats their system supported and it's pretty much all of them. Once I read the whole guide for formatting a Word doc for their smasher I was able to include all the photos I wanted and was satisfied with the quality of how they looked.
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15 of 18 people found the following review helpful
5.0 out of 5 stars You must read this book. May 12, 2011
Format:Kindle Edition
I have just had my book "From The Inside Out" published to the Premium list on Smashwords and i could never have done it without the Style Guide (also free on Smashwords). This marketing guide is simple and easy to follow and the logical next step for anyone who wants to market their book worldwide; yup worldwide and its free! Writing a book simply that can be understood by all is not as easy as it sounds. Mark you have once again done a great job for all aspiring authors. Keep up the good work!!
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8 of 9 people found the following review helpful
2.0 out of 5 stars Just a long advertisement July 28, 2012
Format:Kindle Edition|Verified Purchase
Yes, I realized that there was a chance that this would be just a long ad for Smashwords, but I was still hoping that it would expand on marketing outside of that one specific medium. I honestly didn't finish it because I wasn't looking for a how-to-use-Smashwords guide, so maybe that was included, but I didn't find it while I was scanning through.

If you're looking for promoting your book through SW, then this book is definitely for you! Definitely pick it up and give it a go!

I had a few problems using SW since I don't use Microsoft Word (and I don't remember what the other problems were, but it was not the amazing publisher I was hoping for--I do still hope to utilize it, but as I'm already published through B&N, Amazon and Lulu, I seemed to remember that being a problem--unfortunately, I came to SW too late to fully utilize it).

Don't expect this to be particularly helpful if you're NOT using the SW site, though. It's well-written and explains SW very well.
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8 of 10 people found the following review helpful
5.0 out of 5 stars Simple, Easy To Implement Guide For All Authors May 11, 2011
Format:Kindle Edition
I first published my book, "Touched By The Hand Of God," on Smashwords. I am so grateful to Mark Coker and the folks at Smashwords for making my dream a reality. Mark gives every writer the opportunity to get published. This marketing guide has helped me in marketing my book. He suggests some very simple ideas, like using links in your email, Facebook page, Twitter page and blog to direct traffic to your book page; to more complicated strategies like creating video and audio for your book. Every author should study this guide and keep it handy. It has helped me generate new ideas to reach my audience.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great Tips June 7, 2011
Format:Kindle Edition|Verified Purchase
This is a great list of tips. There's a bit of marketing fluff in here but it's a free book. Some of the items are very easy to do and literally only take a few seconds. Not enough time has passed to see if the suggestions work, but they are solid ideas.
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5 of 6 people found the following review helpful
5.0 out of 5 stars great for book bloggers too July 13, 2011
Format:Kindle Edition|Verified Purchase
A good book has no ending. - R.D. Cumming

Mark Coker, Founder and CEO of Smashwords, has written a simple and user-friendly primer for ebook and print writers on how to market their books at his publishing company or elsewhere. the Book Marketing Guide is free and is available in multiple reading formats.
Mark suggests 31 DYIs. each do-it-yourself is clearly defined and supported with examples and helpful links. everything is feasible and can be outright implemented. some may give immediate results and others may require time for the changes to be noticeable.
what's interesting about the tips is that they not only apply to writers but to bloggers as well. writers need help on how to increase their sales in a competitive market. bloggers too need tools on how to boost their site traffic.
i am not an author but i am a blogger. this guide has opened a can of fresh ideas on how to attract more readers to my blog and where to find them. in fact, right after reading the guide, i immediately implemented a couple of his tips and they worked for me.
as Mark puts it, the guide is a living document and he invites everyone to contribute to its future updates by providing feedback and by sharing free marketing and distribution tools that would be beneficial to all.
i recommend this free marketing guide to amateur and professional writers and bloggers. in fact, i recommend this to anyone who does marketing and wants to see positive results - whether they be short or long-term ones.
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Most Recent Customer Reviews
5.0 out of 5 stars Excellent resource
VERY useful tool and resource for anybody who is new to ebook publishing. I've gone back to it multiple times and have many highlights and bookmarks. Read more
Published 26 days ago by Amazon Customer
4.0 out of 5 stars Valuable and useful if you're prepared to put the work in
Lots of great ideas here. Coker is no pretender in the marketing stakes, and with the experience of setting up Smashwords behind him, as well, has plenty of ways for authors to... Read more
Published 1 month ago by M. F. Crowl
3.0 out of 5 stars Three Stars
Some good ideas.
Published 1 month ago by MK
5.0 out of 5 stars Five Stars
Useful especially when finding USA companies.
Published 1 month ago by Idy E. Linares
5.0 out of 5 stars Five Stars
I was very pleased about the excellent service received by you. Thank you very much. GM
Published 1 month ago by Gustavo Murguia
5.0 out of 5 stars Tons of value
Over 40 tips in this great book from a guy who clearly knows what he is doing. He already has tons of great reviews and I'm happy to add to them because there is some real value in... Read more
Published 1 month ago by Teddy
3.0 out of 5 stars I wish you would somehow just put it into simple and easy to follow...
I have been trying to format my several books for years in your smashwords format so that I can get them into the catalog. Read more
Published 1 month ago by Linda Meckler
5.0 out of 5 stars A Must-Read Marketing 101
Mark has done it again! Very impressed with his take on marketing, and I'll be adding some of his tricks to my own marketing plan!
Published 1 month ago by Metamorph Publishing
5.0 out of 5 stars Right on time
Right on time.
Published 2 months ago by Bo Folkmann
5.0 out of 5 stars Five Stars
Thanks fore the great tips on marketing.
Published 2 months ago by Maddy Parker
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More About the Author

I'm co-author with my wife of Boob Tube, a novel that explores the wild and wacky world of daytime television soap operas. Lesleyann is a former reporter for Soap Opera Weekly magazine. As research for the novel, we moved to Burbank for two months and interviewed about 50 soap opera industry insiders, including actors, writers, hair & makeup professionals, fan club managers, and publicists. We collected hundreds of pages of over the top stories. Next, we moved to a cabin in woods of Vermont and wrote our novel.

Despite representation from an excellent literary agent at one of the top firms in NY, publishers refused to publish the book because previous soap opera themed novels had not performed well in the marketplace.

This lead me to start Smashwords in 2008, which is now the world's largest distributor of self-published ebooks. We represent most of the world's bestselling ebook authors, including many NY Times and USA Today bestsellers.

Since founding Smashwords, most of my writing has been about the topic of ebook publishing best practices. I've written three books which have now collectively garned nearly 1/2 million downloads:

1. The Smashwords Style Guide (how to format, produce and publish an ebook)

2. The Smashwords Book Marketing Guide (how to market any book for free)

3. The Secrets to Ebook Publishing Success (the best practices secrets of the bestselling ebook authors)

In a prior life, I ran an award-winning Silicon Valley PR agency for nearly 20 years focused on venture-backed startups. Drawing on that experience, I wrote The 10-Minute PR Checklist which teaches entrepreneurs and marketing folks how leverage the power of honest PR to achieve any business objective.

You can find all my books here on Amazon as well as at other major retailers.

When I'm not writing or working on Smashwords, I enjoy gardening, traveling and hiking tall mountains, the tallest of which has been Mt. Kilimanjaro.


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