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Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides)
 
 
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Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides) [Kindle Edition]

Mark Coker (Author)
4.3 out of 5 stars  See all reviews (14 customer reviews) |
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Product Description

Learn how to market any book. This popular book marketing primer has helped over 40,000 authors and publishers dramatically improve their book marketing results.

The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 30 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.

Here's what you'll find in the Smashwords Book Marketing Guide:

Table of Contents

Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors

30 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Share these marketing tips with your fellow authors!
Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the PublicityYou Deserve
Boob Tube (a novel about soap operas)
Connect with Mark Coker
Connect with Smashwords authors

Product Details

  • File Size: 174 KB
  • Print Length: 39 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Smashwords (June 25, 2011)
  • Sold by: Amazon Digital Services
  • Language: English
  • ASIN: B004XR57PE
  • Text-to-Speech: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,760 Free in Kindle Store (See Top 100 Free in Kindle Store)

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Customer Reviews

Most Helpful Customer Reviews
12 of 14 people found the following review helpful
Format:Kindle Edition
I have just had my book "From The Inside Out" published to the Premium list on Smashwords and i could never have done it without the Style Guide (also free on Smashwords). This marketing guide is simple and easy to follow and the logical next step for anyone who wants to market their book worldwide; yup worldwide and its free! Writing a book simply that can be understood by all is not as easy as it sounds. Mark you have once again done a great job for all aspiring authors. Keep up the good work!!
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4 of 4 people found the following review helpful
Solid but basic November 25, 2011
By erikcc
Format:Kindle Edition
The publisher of Smashwords does see the future and it's not with regular publishers but self publishing and epub. The only issue with this is that many epublished books are not edited and proof read. The second issue is that most epublished books are not marketed or advertised in anyway so most ebooks will sell very poorly and very few will do well. And the ones that do well will get picked up by the large publishers so they can put muscle behind it and then make even more money. The advice he gives in the book is excellent but basic but it's a step in the right direction that authors self published or not must do some marketing or they will not do as well as they should. And this goes without saying that marketing should not be "hard" but a soft approach. This book has helped me with marketing my own ebook but again, this is a marathon and not a sprint.
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6 of 7 people found the following review helpful
Too Much Hype July 21, 2011
Format:Kindle Edition|Amazon Verified Purchase
I haven't quite finished the book yet but my biggest beef with it is, that it's a commercial for his company. In itself that's not a bad thing and the book is free. But I'm new to all of this so I want information and after reading over and over in the book that Smashwords is the ONLY way to do.... other research showed that if I really want to have my book show all the photos and graphics that will be included in the hard copy version I'm better off to use LuLu.

I just like getting ALL the info before putting forth any effort and money. Smashwords may work well for distribution of a book with all text that can look the same whether it's in a Word doc or a pdf but I'm a photographer and graphic designer and being told I have to put my book in a Word doc for submission is where I stopped reading.

He offers other good online marketing ideas but tends to turn most of it back to his company. I'm glad it was a free book because I would've felt ripped off if I had to buy a commercial

Update to last review...
I added 2 more stars because I did end up using Smashwords for my ebook distribution. It came down to how many formats their system supported and it's pretty much all of them. Once I read the whole guide for formatting a Word doc for their smasher I was able to include all the photos I wanted and was satisfied with the quality of how they looked.
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Most Recent Customer Reviews
Guide to an Author's Toughest Task
By Charles Jacobs, author of Best Book of the Year winner "The Writer Within You"

I think it is grossly unfair to condemn Mark Coker's book "Book Marketing Guide" for... Read more
Published 12 days ago by Charles Jacobs
A good manual
The author does a good job of explaining the inner workings of his publishing company, SmashWords.

For the few people who actually need this information, this book is... Read more
Published 1 month ago by Oran
Smashwords Book Marketing Guide
This book by Mark Coker provides a useful guide for authors determined to increase sales of their eBooks. Much of the advice is rather basic and may be considered 'common sense'. Read more
Published 2 months ago by N.L.Price
great way to advertise
Until I found this book, I had never heard of Smashwords. This was a great way to get the word out for their services and I will absolutely consider them when I publish/finish my... Read more
Published 2 months ago by Rebecca Wise
Good for newbies
A good basic guide, but nothing really earth shattering here. If you're a brand spanking new author you might find some of this helpful. Read more
Published 7 months ago by Isadore Ann
Skimming secrets
Some might think this was written to push his own barrow. But there are helpful links and hints that make this book worth skimming through. Read more
Published 7 months ago by john martin
Useful
I have ideas about doing a book on cars. I wanted to explore the do it your self publishing thing. This helped by putting me off the idea.
It's a great little freebee.
Published 8 months ago by readerDee
Excellent guide!
Every guide Smashwords puts out is top of the line. If you want to know how it's done, explained clearly, simply and thoroughly, you can't do better than this.
Published 8 months ago by Marte
great for book bloggers too
A good book has no ending. - R.D. Cumming

Mark Coker, Founder and CEO of Smashwords, has written a simple and user-friendly primer for ebook and print writers on how to... Read more
Published 10 months ago by aobibliophile™
Great Tips
This is a great list of tips. There's a bit of marketing fluff in here but it's a free book. Some of the items are very easy to do and literally only take a few seconds. Read more
Published 11 months ago by Joel R. Dare
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HARO is a free service that emails you a summary of what reporters are working on, and the types of experts they want to interview. &quote;
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For your email signature, add a direct hyperlink to both your Smashwords author page and maybe even your book pages, so its easy for your readers to go straight to your book. &quote;
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Tip #10: Issue a Press Release on a Free PR Wire Service &quote;
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