From Library Journal
This is a nostalgic look at the collectibles of an era when smoking was not only socially acceptable but something to be flaunted. In loving detail, the book displays artifacts (some quite ingenious) such as ashtrays, stands, cigarette cases, holders, and lighters. Ads feature such unlikely pitchmen as Fred Astaire, Henry Fonda, Gregory Peck, and Laurel and Hardy. Some social commentary can be gleaned here regarding bygone attitudes about entertaining, leisure time, and health issues (one cigarette is hyped as "a long gain for throat comfort"), and the abundant use of racial stereotypes in popular culture is evident. The book is similar in format and quality to Jerry Jankowski's recent Shelf Life: Modern Package Design 1920-1945 ( LJ 11/1/92). It doesn't make one wish to "light up" and can be safely recommended for public libraries as demand warrants.
- Stephen Rees, Bucks Cty. Free Lib., Levittown, Pa.
Copyright 1992 Reed Business Information, Inc.
- Stephen Rees, Bucks Cty. Free Lib., Levittown, Pa.
Copyright 1992 Reed Business Information, Inc.
