Snarketing 2.0 [Kindle Edition]

Ron Shevlin (Author)

Book Description

A humorous look at the world of marketing in the age of social media.

Do you know what Manketing is? (Marketing men's products to women) Do you know what a SNITCH (Social Networking Influencer, Thought Leader, and/or Consulting Hotshot) is? Can you spot an iPhone slut when you see one?

These are just a few of the things you'll learn about it in this book. If you're not laughing too hard, that is.

Product Details

• File Size: 391 KB
• Print Length: 136 pages
• Page Numbers Source ISBN: 1105042790
• Sold by: Amazon Digital Services, Inc.
• Language: English
• ASIN: B005RZPX9G
• Text-to-Speech: Enabled
• X-Ray: Not Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #258,583 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Most Helpful Customer Reviews

1 of 1 people found the following review helpful

5.0 out of 5 stars Humor helps make the tough discussions more palatable... October 17, 2011

By Brett King

Format:Kindle Edition

I'm not sure that the snarky prose is everyone's cup of tea, but Ron's humorous take on all things financial services and marketing belies a very clever approach to tackling the hard issues this industry faces. His humor allows us to have the difficult discussions about the real reform and change that we need, without attacking the industry no holes barred. We need more honest appraisal of the challenges facing this business, and Ron's Snarketing 2.0 does this in a way that is easy to read, and yet substantial and detailed. You can really feel his experience as a researcher/analyst here too as he draws on significant data and insights to make points that should otherwise be fairly obvious.

Don't let the 'snarky' humor fool you - Ron's got some serious points to make and they bare your attention.

4.0 out of 5 stars cant put it down August 16, 2012

By andy

Format:Paperback|Amazon Verified Purchase

ordered this a couple days ago it was delivered today i started reading it and havent been able to stop. i shared alot of his views before reading the book, but now i can point out to my boss that its not just me this one dude who writes on the interwebs shares the opinion.

4.0 out of 5 stars You can never get enough snark March 28, 2012

By Craig Kocur

Format:Kindle Edition|Amazon Verified Purchase

Terrific book! Mr. Shevlin slices through all of the hype surrounding social media as a marketing channel to reveal the mostly empty core. Required reading for anyone who manages their company's Facebook page or Twitter account.