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So Smart! Beginnings: Letters

2 customer reviews

Additional DVD options Edition Discs
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(Sep 22, 2009)
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$3.97 $0.70

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Editorial Reviews

So Smart! is an award-winning brand, trusted by parents for over a decade. This series, Baby's Beginnings, is created especially for babies 6 months and up, who are starting to discover the world around them. This bright, bold baby DVD provides little ones with an exciting introduction to the alphabet. Each letter of the alphabet slowly builds and is represented by an object that starts with that letter. Choose between a classical music soundtrack and narration. A deliberately gentle pace, engaging imagery, and soothing music make So Smart! a winner for both children and parents.

Special Features


Product Details

  • Actors: Animated
  • Directors: Scott Tornek
  • Format: Multiple Formats, Animated, Color, NTSC
  • Language: English
  • Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
  • Number of discs: 1
  • Rated: NR (Not Rated)
  • Studio: Echo Bridge Home Entertainment
  • DVD Release Date: September 22, 2009
  • Run Time: 30 minutes
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • ASIN: B002I2PHYM
  • Amazon Best Sellers Rank: #103,161 in Movies & TV (See Top 100 in Movies & TV)

Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Blue Birdie on April 22, 2014
We love the So smart series. Simple colors, illustrations and classical music. Great for kids with sensitivity issues like autism.
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0 of 1 people found the following review helpful By Inventor on May 15, 2011
I'm amazed that people haven't wised up to the deceptive marketing practices used in the titles of videos like Baby Einstein and So Smart! There are no data to support these videos making kids 'smarter' or more like Einstein. Unfortunately, many parents read the title and subconsciously (or not so subconsciously) decide that if the video is called this, it must make kids smarter. Think about it - would you be equally inclined to buy this video if it was called "Ketchup sandwich?" I would venture a guess that most consumers wouldn't.

Our local PBS station carries a lot of them. These videos are slow-moving and simple - which is fine for small children. They're probably no better than most other cartoons for pure (and questionable) entertainment purposes IF your child likes them (which our kids don't). However, don't buy them thinking you're doing something good for your kids. Reading, drawing, building with blocks - those are mind-building activities for little minds. Watching TV is not and should not be considered good for children no matter how the stuff put on the screen is marketed. Instead, I hope that consumers exercise a little consumer activism and stop buying things that may trick well-meaning parents into thinking they're doing something good for their children.
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