Edward D. Hess, JD, LLM, has spent most of his business life advising entrepreneurs and financing their business ventures. He is currently Professor of Business Administration and Batten Executive-in-Residence at the Darden School of Business, University of Virginia. He founded and led the Center for Entrepreneurship and Corporate Growth and the Values-Based Leadership Institute at the Goizueta Business School, Emory University. His books include The Successful Family Business, The Search For Organic Growth, and The Road To Organic Growth. He has personally built three successful service businesses. His website is www.EDHLTD.com.
Charles F. Goetz, MBA, Distinguished Lecturer in Entrepreneurship at Emory’s Goizueta Business School, has built nine successful businesses in six industries. He serves on the boards of several entrepreneurial ventures and not-for-profits. He recently published The Great Entrepreneurial Divide. His specialties are marketing, customer acquisition, and product development.
Very readable, it's packed full of practical steps, philosophies and tips.
I would strongly recommend the book to anyone who is thinking about starting a new business or looking for some quick hints on how to run an existing business well.
This book is a goldmine of information you need in order to tweek your business plan so your business will be as successful as possible.
I really liked the format of this book and the subject matter overview provided. This book serves as a great guide for those contemplating starting a business. Read morePublished 5 months ago by C. D. Hubbard
I realy like this book it was so helpful and simple at the same time. It will be very important guide for me in the futurePublished 7 months ago by Iviliyan
this book is very basic. it tells you how to start a bussiness. but if you have common sense you already know what it takes to start a bussiness.Published 16 months ago by Fred Stephen
I found this book useful as a checklist of items. Nothing new or original in my view but a good starter book. Read morePublished 19 months ago by Jon
I've read a lot of similar business books and this one knocks them all out of the water.
From talking to various MBAs, everything in this book is standard on their... Read more
I'm surprised that the other reviews for this overly simplistic book are uniformly positive. I was disappointed with it and regret buying it. Read morePublished on October 30, 2011 by Fugazi
Readable. Encouraging yet realistic. Really helps walk you through step by step, and covers a lot of ground. Not surprised this book has so many great reviews.Published on October 29, 2011 by Amy Austin
So, You Want to Start a Business?: 8 Steps to Take Before Making the LeapThis book is a very concise, well-written primer on business basics. Read morePublished on June 22, 2011 by EDB983