“Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.
-JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX
“When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business.So, You Want To Start A Business?is the blueprint I needed to get organized and put all the right things in place.
-KORY BAILEY, Owner, Creative Counterpart
Build the Successful Company You've Always Wanted to Own!
More than 5,000,000 new businesses are started each year…but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes that cause most business failures-and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business thatthrives.
Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You'll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth.
Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There's nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true-startingright now.
What really makes a successful entrepreneur?
What they do, how they act...and how to find your best path to business success
Get the 3 “Ws right from the start
Whatwill you sell,whowill buy it-andwhywill they buy it?
55 simple, indispensable rules for success
What you must know about customers, competitors, and your employees
The art and science of managing people, operations, and growth
Create processes, set priorities, maximize quality, measure people-and improve every day
I always have this book in my backpack where ever I go! It helps me to have a better view on starting a business!
Helpful with a course I took from Edward D. Hess with Coursera. The book and the course were both helpful in understanding how others systematically start and operate a business. Read morePublished 3 months ago by Arthur
I really liked the format of this book and the subject matter overview provided. This book serves as a great guide for those contemplating starting a business. Read morePublished 14 months ago by C. D. Hubbard
I realy like this book it was so helpful and simple at the same time. It will be very important guide for me in the futurePublished 16 months ago by Iviliyan
this book is very basic. it tells you how to start a bussiness. but if you have common sense you already know what it takes to start a bussiness.Published on April 20, 2013 by Fred Stephen
I found this book useful as a checklist of items. Nothing new or original in my view but a good starter book. Read morePublished on January 22, 2013 by Jon