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Soak Wash Rinse Spin Paperback – April 4, 2000


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Product Details

  • Paperback: 288 pages
  • Publisher: Princeton Architectural Press (April 4, 2000)
  • Language: English
  • ISBN-10: 1568981988
  • ISBN-13: 978-1568981987
  • Product Dimensions: 9.8 x 7 x 1 inches
  • Shipping Weight: 2.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #515,988 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Tolleson Design produces corporate and product identity, annual reports, web and interactive design, packaging, and environmental graphics for a broad client base that includes Kodak, Nike, Microsoft, Virgin Interactive, Urban Outfitters, and the San Franc

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Customer Reviews

It's a very good book for design.
Corinne Seguin
Sure the type is small and a bit hard to read.
M. McDonald
Actually I have bought 3 copies of this book.
"manishbg"

Most Helpful Customer Reviews

68 of 69 people found the following review helpful By Heather Coffey on March 9, 2000
Format: Paperback
As an educator at Rutgers University and a Graphic Design studio owner, I pour over endless design books and rarely recommend one over another. This book is a rare exception. Not only is it visually engaging and well designed, it explains projects in a concise manner with the concept in mind, not mere style. It covers not only symbol application, but also interactive design, branding and signage to name a few of the wide-ranging applications it discusses. Tolleson Design exemplifies a unique studio style without appearing to be trendy and self-serving. While this book promotes one studio, it doesn't read a promotional book, but an inspiring set of visuals any Graphic Designer would gain insight from. This book contains more images than most annuals and the descriptions give other visual communicators insight into the process and concept. I highly recommend this book.
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14 of 15 people found the following review helpful By Adam Greenfield on September 26, 2000
Format: Paperback
If I had to choose one book that best elucidates the problem (excuse me: the "challenge") of good graphic design - how to think about it, how to plan for it, how to execute it - this would be it.
The material on branding for Urban Outfitters and Liz Claiborne alone is worth the price of admission. The work under consideration pops, and the book itself shows you why - a particularly convincing pitch for the talents of the designers within.
If you can't afford to hire Tolleson Design, the best advice I can give you is buy this book and try to implement some of the ways of thinking and seeing it so clearly makes manifest.
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7 of 8 people found the following review helpful By Todd Turner on January 29, 2002
Format: Paperback
Tolleson's book is so brilliant and concise that I read it every day. This book is an extensive collections of projects by the design firm. Not only does it show the final product but also all the comps they made for every project such as the 100+ symbols they created for Liz Claiborne's new logo. Tolleson goes into much detail to describe the intellectual side of design before the visuals are even considered with strange charts and brief yet thought-provoking incites. This book is large and very helpful. When I'm stuck on a project, I pull out this book just to jog my brain a little and then BOOM. I have new ideas. Definitely worth every cent.
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7 of 8 people found the following review helpful By Lorenzo Colloreta on February 26, 2001
Format: Paperback
This book is not only a complete gallery of top class design studios Tolleson, it is also a page layout jewel and an essay on good design. You will see some very high quality projects and clients, if you're looking for creative inspiration maybe this is not the book for you, unless your clients are Coca Cola, Microsoft or some other Corporation, however you will be stunned and delighted by the maniac and scientific descriptions of workflows and projects. Complex page layouts like the ones you will see here are not easy to read, but if you work in the design field you will love them. A very very good book.
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7 of 8 people found the following review helpful By Gianni D'Alerta on May 8, 2001
Format: Paperback
A masterpiece of modern design. Every part of this book has been extensively thought out. From the layout of the pages, to the typographical treatments that evolve and change as you examine each project. At first glance all you can do is flip the pages and view each page as an individual entity. The second glance you envelope your self in the creative thoughts of each project. Every time I pick up the book I find something that I had not noticed before. A great book for any designer or lover of great design.
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4 of 4 people found the following review helpful By M. McDonald on June 12, 2003
Format: Paperback Verified Purchase
I was a bit concerned about buying this book after reading complaints about type size, but after some debating I decided to just buy this book and decide for myself... and I'm glad that I did. Sure the type is small and a bit hard to read. But there are only significant ammounts of type on the first twenty pages. The majority of the remaining 268 pages contain mostly images. Some pages contain no type at all, other than page numbers.
This one gets 5 well deserved stars. Forget the type complaints and pick up a copy of this valuable addition to any designer's book collection.
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6 of 7 people found the following review helpful By Shannon Brown on December 5, 2001
Format: Paperback
When there are so many self serving design books out there full of thrown together pop-culture imagery, it stops you in your tracks to see something of such substance and thorough execution. It must have taken thousands of hours to put this together (2089 to be exact, as well as 43200 fl. oz. of coffee - as noted on the last page.) This is a studio with a long history of influential work, and well deserving of a monograph. It goes beyond that, as the text is worth the price alone. I'm not kidding when I say seeing work like this either makes me want to be a better, more disciplined designer, or just give it up altogether. The style may not be for everyone, but I'm a sucker for the aesthetics of science. This is the kind of book I'll keep looking at over and over again - impressed by the absolute quality, thought and craftsmanship. When this copy is all worn out, it will make a nice stout doorstop too.
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13 of 17 people found the following review helpful By "manishbg" on April 10, 2001
Format: Paperback
I am a book freak and buy books worth atleast ... in the area of graphic design, web design and experience design every month. My collection is really huge. But this book is outstanding and something totally different from what I have ever seen in last 6 years of my career. This book makes the process of design 100% science than art. This book gives you skills to build you design based on solid logic and still keep it looking good. Plus after having gone through this book I have learnt to get my work approved like never before, as I am able to really make my clients see the reason as to what I have done is correct. This gives me much more time to do better work, read and learn more. Do go in for it. You will never regret. Actually I have bought 3 copies of this book. One for my room, one for my toilet and one for my office. ...
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