The Soap Opera Paradigm: Television Programming and Corporate Priorities [Paperback]

James H. Wittebols (Author)

Book Description

ISBN-10: 0742520021 | ISBN-13: 978-0742520028 | Publication Date: October 2004

The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes.

Editorial Reviews

Review

The Soap Opera Paradigm ranks among the most important works in media studies in a generation. It will be a defining work for the field. Wittebols has methodically documented and brilliantly analyzed major trends in commercial media content, linking them to media structures and assessing their disturbing implications. The Soap Opera Paradigm will be mandatory reading in my classes and will be an invaluable guide to me in my research. I give this book an unconditional recommendation. (McChesney, Robert W. )

Wittebol's analysis is sound and well documented. Recommended. (Choice Magazine )

The Soap Opera Paradigm shows precisely how media conglomeration has changed the forms and content of television's stories, whether fact or fiction. By grafting the assumptions and concerns of serial melodramas on to everything from the nightly news to episodic series in prime time, media conglomerates protect their bottom lines and build brand loyalty while championing a mindset that is overly simplified, highly emotional, and antidemocratic. Wittebols deftly integrates qualitative and quantitative methods with political economy and cultural studies to produce an insightful and engaging account of the serious problems created by deregulation, transindustrial conglomeration, and the melodramatization of television. (Eileen R. Meehan )

About the Author

James H. Wittebols is professor of communication studies at the University of Windsor, Ontario, Canada.

Product Details

• Paperback: 240 pages
• Publisher: Rowman & Littlefield Publishers (October 2004)
• Language: English
• ISBN-10: 0742520021
• ISBN-13: 978-0742520028
• Product Dimensions: 8.9 x 5.8 x 0.5 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #3,637,242 in Books (See Top 100 in Books)

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