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Soap Operas Worldwide: Cultural and Serial Realities [Library Binding]

by Marilyn J. Matelski
1.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

November 1998 0786405570 978-0786405572
While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials' potential for social change: African, Indian and South American serials offer information on family planning, child protection and AIDS; a Mexican telenovela parallels a government murder scandal--the program is so popular the state dare not censor it. In Russia, South American novelas are so popular that Boris Yeltsin manipulates programming to affect voters on polling day. Here is an examination of the economic and social impact of the soap opera, with projections for the future. A chapter for each of the nine regions of the world offers demographic statistics of major countries' audiences, radio and television usage, stations available, and synopses of the most popular serials.
--This text refers to the Paperback edition.

Editorial Reviews

Review

"for getting the 'big picture' on soap opera, there is no book like this one...this valuable reference will be useful as a guidebook and as a source of an enormous amount of data. All academic collections" -- Choice

About the Author

Marilyn J. Matelski is chairman of the Department of Communication at Boston College in Chestnut Hill, Massachusetts.

Product Details

  • Library Binding: 231 pages
  • Publisher: McFarland & Company (November 1998)
  • Language: English
  • ISBN-10: 0786405570
  • ISBN-13: 978-0786405572
  • Product Dimensions: 0.8 x 6.5 x 9.5 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #11,314,085 in Books (See Top 100 in Books)

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1.0 out of 5 stars Bad research April 9, 2001
By A Customer
Format:Library Binding
In regard of the european Soap Operas the author has done some really bad research. For better information you should prefer Hugh O'Donnell's "Good Times, Bad Times - Soap Operas and Society in Western Europe".
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