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Soaring with the Phoenix: Renewing the Vision, Reviving the Spirit, and Re-Creating the success of your company Hardcover – March 1, 1999


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Product Details

  • Hardcover: 464 pages
  • Publisher: Warner Books; English Language edition (March 1, 1999)
  • Language: English
  • ISBN-10: 044652400X
  • ISBN-13: 978-0446524001
  • Product Dimensions: 6.4 x 1.4 x 9.2 inches
  • Shipping Weight: 1.7 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #3,213,713 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

"Revivolution" is the term coined by San Diego University management professor James A. Belasco and 30-year technology-industry veteran Jerre Stead to describe the process of "renewal through revolution" that they believe is mandatory for those hoping to compete successfully in a corporate universe where monumental change is now the rule rather than the exception. Soaring with the Phoenix is the pair's call to action, in which they spell out their provocative prescription for maintaining equilibrium and achieving gains amidst a rapidly shifting economic reality that could otherwise wreak havoc on the unprepared. "Tomorrow arrives too quickly for most of us," they write. "Stuck in the mire of today's rules that no longer work, we flail around in our search for security. But the answer is right before our eyes. Invent a new tomorrow and change the rules!" Basing their advice on five overarching principles (create your own future, utilize your connections, help others learn, help others succeed, and take ownership of your company and your life), Belasco and Stead offer readers a way to use these strategies to revitalize themselves and their organizations. --Howard Rothman

From Library Journal

More management stuff, this time on getting you and your company back into the rat race?with a vengeance.
Copyright 1998 Reed Business Information, Inc.

Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Amazon Customer on February 27, 2006
Format: Hardcover
More often not, companies launch series after series of change initiatives which result in greater and greater failures. Why do these change initiatives fail? The authors of this book argue that it is because companies attempt to make a series of small changes. They see these series of small changes as simply tweaking hey present and therefore doomed.

The authors argue that in the new economy, companies are faced with radical and constant global, technical, social, and for many, personal change. With these sweeping changes, the authors argue that a company must also make drastic changes or encounter the failures of those that have opted for small incremental changes. How does a company make these sweeping changes? Can it be done?

The authors are consultants that had great success reviving the NCR division of AT&T. They draw on the knowledge gained from their success to deliver a step-by-step guide to what they call "revivolution," the process to renew in a revolutionary way the management, team, or organization.

The steps are grounded in the following principles for the "revivolution:"

· Self-renew is Job 1.

· We are all part of interconnected, interdependent networks

· Create successes for all of your connections

· Learn more in order to contribute more to others' success.

· Take ownership of your company and your life.
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1 of 1 people found the following review helpful By William L. Mince on July 11, 2014
Format: Kindle Edition
I had the opportunity early in my career to have Jim Belasco consult with the division I worked for in San Diego in San Diego. Jerre Stead was the CEO of the company at the time. This is another of Jim's thought provoking lessons on how to be an effective leader. I have learned much from him over the years in my growth from stock clerk to public company president.
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1 of 2 people found the following review helpful By Rolf Dobelli HALL OF FAMETOP 1000 REVIEWER on May 7, 2001
Format: Hardcover
James A. Belasco and Jerre Stead use the metaphor of the mythological phoenix to underline the need for a leader to embrace change. They suggest using the phoenix to create a new vision for yourself and your company. Their "phoenix principles" include personal renewal, recognizing your connection with others and promoting their successes, committing to learning and to taking "ownership" of your life and your company. While the book is easy-to-read, and uses a nifty new metaphor, the ideas are a familiar restatement of Principles of Marketing, Management, and Organizational Behavior 101. We [...] recommend this book to those who haven't taken the basic course lately, or to those whose spirit needs a little old-style renewal dressed in fancy feathers. If you have employees whose focus is flagging, give them a flight on the phoenix.
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