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Soaring on Your Strengths: Discover, Use, and Brand Your Best Self for Career Success
 
 
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Soaring on Your Strengths: Discover, Use, and Brand Your Best Self for Career Success [Mass Market Paperback]

Robin Ryan (Author)
4.4 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

December 27, 2005
Robin Ryan’s groundbreaking new book is designed to help readers take advantage of a paradigm shift in the workplace. Instead of hiring or promoting generally qualified people and improving their weaknesses, companies are now looking for workers who have the strengths that match particular jobs. Ryan shows readers how to identify those strengths and use that knowledge to advance their careers and better promote themselves to prospective employers. She shows how to establish an appealing career identity using self- branding tools like résumés, Mind Maps, and on-the-job success stories, and outlines fresh approaches to networking with colleagues and negotiating with bosses. Savvy and entertaining, Soaring on Your Strengths will be the job and promotion seekers guide for the twenty-first century.

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Soaring on Your Strengths: Discover, Use, and Brand Your Best Self for Career Success + 60 Seconds and You're Hired! + Winning Resumes, 2nd Edition
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Editorial Reviews

About the Author

Robin Ryan is one of the most visible figures in the employment field, a tireless lecturer and teacher whose career column appears in over 100 Gannett newspapers and their Web sites. She has been a guest on over 1,000 TV and radio programs including Oprah, Dr. Phil, CNN, and NBC Nightly News.

Product Details

  • Reading level: Ages 18 and up
  • Mass Market Paperback: 192 pages
  • Publisher: Penguin (Non-Classics); 1 edition (December 27, 2005)
  • Language: English
  • ISBN-10: 0143036505
  • ISBN-13: 978-0143036500
  • Product Dimensions: 7.6 x 5.4 x 0.5 inches
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #614,377 in Books (See Top 100 in Books)

More About the Author

CBS Radio says "Robin Ryan is America's top job search expert."

Robin has made over 1000 TV & radio appearances on Oprah, Dr. Phil, Fox News, NBC Nightly News, CNN, and many others. Her articles and advice has been seen in most major newspapers and magazines including: the Wall Street Journal, USA Today, New York Times, Money, Newsweek, Fortune, Business Week, MORE, Good Housekeeping and Family Circle.

Robin spends her days working with her career counseling clients helping them advance their careers, change jobs or pursue a new professional direction. She advises them and helps them write more effective resumes, create cover letters, and prepare for interviews.

A dynamic national speaker, Robin frequently teaches audiences how to improve their lives and obtain greater success.

She is the best-selling author of: Over 40 & You're Hired; 60 Seconds & You're Hired!; What to Do with the Rest of Your Life; Winning Resumes; Winning Cover Letters; and "Soaring on Your Strengths. She has been the creator of numerous audio programs and also made two best selling audio books.

In her own words.....

"My passion is to help as many people as possible land a great job. I absolutely LOVE being a career counselor. Each day I strive to use my talents to make a small but meaningful difference in the lives of others. It is my hope you will find a job you love that makes you happy and allows you to thrive and prosper." --RR

Sign up for Robin's free eNewsletter or get her blog with job search tips at: www.RobinRyan.com

 

Customer Reviews

5 Reviews
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Average Customer Review
4.4 out of 5 stars (5 customer reviews)
 
 
 
 
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9 of 9 people found the following review helpful:
5.0 out of 5 stars It is all about doing what you really want to do!, January 23, 2006
This review is from: Soaring on Your Strengths: Discover, Use, and Brand Your Best Self for Career Success (Mass Market Paperback)
So much time and worry is wasted by those who want to make us into what we are not. Mothers, Fathers, friends, bosses, coaches keep telling us what we ought to be and/or what we ought to do. We seem to develop a sense of self that is rooted in the opinions of others.

Robin Ryan breaks through all that and explains how to find yourself, within yourself. The strengths we all have are so valuable that we need to develop them, and not worry so much on what we don't like or don't excel in doing.

Once you have learned these authenic strengths (and we all have them), then it feels so rewarding to develop our passions. Robin does not stop there but explains how to brand yourself so you stand for what you do and what you enjoy. That is her key, to stand for what you really do well. Then she teaches how to creat the brand that represents you and shows you how to use it. In the end you get what you reall, really want.

This is a very worthwhile, and rewarding book. Follow Robin's lead and learn from her. This is authenic, genuine and real knowledge. You will be happier and wealthier for the experience.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars An excellent guide to professional self-discovery., January 24, 2007
The title of this job finder's guide aptly conveys the book's content. Robin Ryan proposes that hunters for new jobs identify their strengths, weaknesses and skills and package them in a personal brand to present in resumes and interviews.

Ryan's book somewhat follows a step-by-step format, asking questions about skills, strengths and favorite activities that should elevate any doubter's self-image and gently cuts down overestimators' assessment of their skills to the appropriate level. I would add to other reviews on this page that the guide indeed asks readers to solicit information about their professional and personal skills from friends, co-workers and teachers--it does not assume that any outside information is generally invalid. Most of the content applies to anyone looking for a new job, but the book makes several side notes for persons new to the job market, seeking to advance positions or change careers.

From personal experience, Ryan's book was immensely useful to me during my job search. As a computer engineer fresh out of college and generally uninterested in becoming a full-time programmer, I looked for anything and everything distantly related to information technology--I sent resumes for advertised jobs in system administration, public relations, Computer Science teaching jobs and many more fields. Needless to say, my resume was unfocused and crammed all my superficially perceived skills and education into two pages. For six months, my sole job was to write resumes and cover letters, send them out and hope for responses.

After I found Ryan's book, I followed her proposal and took a look at my goals, skill set and patterns of success in my student jobs and projects. I solicited candid reports about what strengths and weaknesses my former co-workers saw in me and finally found that I was most interested in IT administration, working on a job that allowed me to branch out into other task areas occasionally to keep things fresh. Keeping this in mind, I scrapped my resume and built a completely new version (one page), identified interesting jobs at companies that fit my "want" profile and contacted them about open positions. Within half a month of sending out my resume, I was in Chicago working for a small software company, earned a higher salary than I had hoped, and received compliments on my strong resume.

Obviously, job seekers need to possess skills and strengths that will allow them to work in their industry of choice, and Ryan points this out quite early in the book. But, to fresh faces in the job market as well as career changers, I would recommend this book as an absolute must.
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4 of 4 people found the following review helpful:
4.0 out of 5 stars Helpful advice for first-time job seekers, January 22, 2007
This review is from: Soaring on Your Strengths: Discover, Use, and Brand Your Best Self for Career Success (Mass Market Paperback)
Authors who write career-advice books have a problem, because every person's situation is different. Many such books stick to general, tried-and-true pointers, but Robin Ryan takes a different angle: advising job seekers to turn themselves into brands. Her idea is that since people excel at doing the things they like best, you should identify your preferences and promote your strengths. In addition to discussions of everything from personal grooming to finding a mentor, Ryan includes checklists and self-assessment questionnaires that some readers may find helpful. She omits some issues, such as the problems of older job seekers, or those confronted with nepotism and other career blockades, so we recommend her manual most strongly to young people looking for their first jobs. However, don't ignore it if you're a midcareer manager who is stagnating in your current position.
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Inside This Book (learn more)
First Sentence:
Don't you want to be the best you that you can possibly be? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
career identity, personal brand, top strengths, key talents
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Brand Equity, United States, Brand Michael, Business Administration, San Francisco, Dan Jansen
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