Sociable!: How Social Media is Turning Sales and Marketing Upside Down [Paperback]

Shane Gibson (Author), Stephen Jagger (Author)

Book Description

Publication Date: December 27, 2009

Social Media is turning sales and marketing upside-down, are you ready to profit from this global shift? It's not who you know but who knows you in today's hyper-connected marketplace. Understanding the role social media and social networking play in this new dynamic, is paramount to our future success as sales professionals, marketers, and corporations. Inside you will learn: • The new rules of engagement in sales and marketing • How anyone can become a global brand in their niche using social media • Strategies and tips on influencing online "Thought Leaders" • The top social media and networking tools for today and beyond • How to effectively implement and rollout social media in your organization

Editorial Reviews

Review

"Oh, how I wish I could have read Sociable! back when I was a social media newbie. I could have prevented tons of confusion, many headaches, and loads of wasted time trying to figure it out. My advice? Read Shane and Steve's book and use it as your roadmap to taking full advantage of the tremendous sales and marketing power that social media has to offer."

Skip Anderson Founder & President, Selling to Consumers Sales Training - sellingtoconsumers.com

"As in business and in life, actions create reputations. A brand is the conversation that users are having about a product or service. As a professional speaker, consultant and author I have been obsessed with providing the best possible staff recruiting and retention solutions thus relying solely on "word of mouth" advertising. Lately, I have felt a massive disconnect with the philosophies touted by "Social media marketing Guru's", advocating using these new mediums to market one's products or services rather than engaging with their community of users.

Happily, Shane and Stephen in their new book Sociable share how the world really works by providing their powerful insights on how organizations can actively facilitate and contribute to the online word-of-mouth conversations pertaining to their brands that will greatly impact profits."

Dr. Denis L. Cauvier best selling author of How to Keep Staff Productive and Happy and The ABCs of Making Money series of books - deniscauvier.com

"You guys have really nailed the critical components of using social media for business, and you've done it in language that is easily understood and enjoyable to read."

Jerry Kennedy author of Motivation 101 and Co-host of the Sales Management 2.0 Podcast - jerrykennedy.com

About the Author

Shane Gibson is an international speaker, and author who has addressed over 100,000 people in the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. Blogging since 2002, and podcasting since 2004, Shane drives the majority of his business from social media marketing. His background in sales and social media Shane knows how to combine both worlds to help you grow your business. Stephen Jagger is an entrepreneur and co-founder of three businesses. His in-depth experience in marketing, entrepreneurship and social media make him a highly sought after speaker. Serving several thousand clients globally, his three businesses are: Combustion Labs Media Inc, (Ubertor.com) Reachd.com and OutsourcingThingsDone.com. Collectively his organizations provide everything from virtual assistants, to real estate web-sites and dozens of online marketing tools and training solutions.

Product Details

• Paperback: 220 pages
• Publisher: BookSurge Publishing & Stephen Jagger Holdings; 1st edition (December 27, 2009)
• Language: English
• ISBN-10: 1439264007
• ISBN-13: 978-1439264003
• Product Dimensions: 8.8 x 6 x 0.7 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #511,622 in Books (See Top 100 in Books)

More About the Author

Stephen Jagger is an entrepreneur that has been starting businesses since high school. He is currently involved in 3 businesses. Combustion Labs Media Inc, which operates as Ubertor.com, is a real estate software company that provides websites and online marketing tools to thousands of real estate agents across North America. Reachd.com is a training company that focuses on marketing professionals and businesses that are interested in learning more about search engine optimization, blogging, online video, Google Adwords and social media. The 3rd is OutsourcingThingsDone.com which provides high level outsourced personnel to business owners and mangers across North America.

Stephen has been covered in many major publications including The Vancouver Sun, The Wall Street Journal, The Ottawa Citizen, The Vancouver Courier, The Calgary Herald plus many more. He has spoken at many different events including British Columbia Institute of Technology, The Vancouver Board of Trade, The Entrepreneurs' Organization (EO), The Real Estate Board of Greater Vancouver, and Inman News Connect 2007 in San Francisco where he was on a panel of 4 with a representative from Google, Yahoo and the Yellow Pages and 2009 in New York on a panel discussing blogging.

He is very active in the community as a member of the Vancouver Board of Trade Communication Committee, the Vancouver College Alumni Association, a volunteer with Kids Help Phone, the founding member of the largest real estate agent meetup in North America and a mentor for the Leaders of Tomorrow program.

Stephen can be reached at: [e-mail] for your speaking requests and business consulting needs.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Only halfway thru and already got great insight., April 18, 2010

By 

Luc Bedard - See all my reviews
(REAL NAME)   

This review is from: Sociable!: How Social Media is Turning Sales and Marketing Upside Down (Paperback)

Just received my Sociable book, I'm halfway thru the book and already got great insight... got to go back to reading .. cant wait to read the rest !

3 of 3 people found the following review helpful:

5.0 out of 5 stars A great social media primer, April 5, 2010

By 

Jamie Flinchbaugh (Michigan USA) - See all my reviews

This review is from: Sociable!: How Social Media is Turning Sales and Marketing Upside Down (Paperback)

I'm not a social media expert, nor do I plan to be. But I do want to engage, and this book provides great breadth of advice. It is written keeping in mind that you may not know the first thing about blogging or twitter. It's well laid out with plenty of lists, bullets, and sub-headings which makes digesting the book easy if you do know your stuff. It's quite unbiased in where you need to be - it gives equal treatment to everything from twitter and facebook to Ning and blogging. It allows you to create your own strategy while helping you understand the pros and cons, and how-to's to any decision.

This book is essentially a how-to book from those that have used social media to successfully build businesses. I'd be happy to recommend it to anyone.

3 of 3 people found the following review helpful:

5.0 out of 5 stars An Absolute Must Read!, March 26, 2010

By 

Kelley Skar "@kelleyskar" (Calgary, Alberta) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Sociable!: How Social Media is Turning Sales and Marketing Upside Down (Paperback)

If you are thinking at all about starting a business or if you are wondering how to gear your existing business towards the internet and harness the power of Social Media, then you absolutely NEED to buy this book! It will give you all the dos and donts of using social media to leverage you and your business and how to get your message across the right way, not the obnoxious way. I found out about this book by following Steve Jagger on Twitter @sjagger, read the reviews and had to pick it up ASAP, best decision I made so far this year. It was inspiring to say the least and not at all easy to put down. Congratulations to Steve and Shane on an amazing book!

Kelley Skar
@kelleyskar