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The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians
 
 
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The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians [Hardcover]

H. Wesley Perkins (Editor)

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Book Description

February 24, 2003 078796459X 978-0787964597 1
The Social Norms Approach to Preventing School and College Age Substance Abuse offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional methods for preventing substance abuse among young people. The proven "social norms" approach outlined in this book identifies young people's dramatic misperceptions about their peer norms and promotes accurate public reporting of actual positive norms that exist in all student populations. The contributors to this important book are the originators, pioneers, and active proponents of this new approach. Many of them have successfully applied the social norms approach in secondary and higher education settings and as a result have promoted healthier lifestyles among adolescents and young adults across the United States.


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Editorial Reviews

Review

“Influential approach based on correcting beliefs about peer substance use.” (Drug & Alcohol Findings, Spring 2005)

Review

"Too much talk about the alcohol issue is rhetorical. The Social Norms Approach offers a refreshingly honest and helpful approach to the drinking crisis on our campuses by using the peer group as part of the solution."
— Richard H. Hersh, president, Trinity College, Hartford, Connecticut

" book is a compendium of applications and cutting-edge findings for a promising new approach to campus alcohol abuse prevention. It is essential reading for student personnel administrators in college mental health, fraternity and sorority affairs, and alcohol and other drug abuse counseling."
— Phillip W. Meilman, director, Counseling and Psychological Services, Courtesy Professor of Human Development and associate professor of psychology in Clinical Psychiatry, Cornell University

"At last, a compendium of social norms information that addresses both the theory and practice of employing this model in higher and secondary education. This social norms handbook for educators, counselors, and clinicians succinctly prepares these professionals to act on high-risk student behavior rather than react to it."
& mdash; Robert J. Chapman, coordinator, AOD Program and associate faculty, clinical and counseling psychology, La Salle University

"Social norms pioneer Wes Perkins has assembled the country's leading theorists and practitioners to create the most comprehensive guide available in this cutting-edge field."
— Timothy C. Marchell, director of alcohol policy initiatives, Cornell University

"High-risk drinking and its consequences continue to plague those of us in higher education administration. If five years from now we are still chasing our tails ineffectually because we haven't put the empirically based strategies outlined in this book into practice on our campuses— then shame on us."
— Ray Schwarz, associate vice president for student affairs, State University of New York, College at New Paltz

"In my community, multiple efforts to reduce underage drinking accomplished little more than dividing it between those who believe in an abstinence-only approach, and those who believe in a risk-reduction approach. When I began to introduce the social norm theory, I found a new sense of hope that there may finally be something that we could do, as a community, to make progress on this important issue. From the students themselves, to the parents and teachers, our community is uniting behind the positive, nonmoralistic and noncoercive approach found in this book."
— Lisa Stone, MD, vice-chairman, Board of Health, member, Drug and Alcohol Prevention Advisory Coalition, Wellesley, Massachusetts, and parent of three teenagers


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Inside This Book (learn more)
First Sentence:
"The growth in the prevention field of what has now become known as the ""social norms approach"" has been a long time coming." Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
social norms project, social norms intervention, social norms campaign, norms media campaign, social norms approach, other drug norms, implementing social norms, norms marketing campaign, campus drinking norms, misperceived norms, student alcohol problems, social norms information, social norms marketing, social norms theory, social norm campaign, college drinking norms, social norms messages, social norms model, comparison campus, social norms strategy, other drug prevention, residence hall freshmen, heavy drinking rate, social norms strategies, alcohol use norms
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Department of Education, New York, University of Arizona, Montana Social Norms Project, Montana Model, Western Washington University, Montana State University, Campus Health Service, Northern Illinois University, Montana Department of Transportation, Bringing Theory, Exploring Causes, Wesley Perkins, United States, Alcohol Education Project, Campus Case Study, Practical Guide, Preventing Binge Drinking, Preventive Medicine, Small Groups Norms-Challenging Model, Core Survey, American College Health Association, Core Institute, Native American, Preventing Alcohol
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