Start reading Social Business By Design on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Add Audible Narration

Enter a promotion code
or gift card
 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

Social Business By Design: Transformative Social Media Strategies for the Connected Company [Kindle Edition]

Dion Hinchcliffe , Peter Kim , Jeff Dachis
4.5 out of 5 stars  See all reviews (11 customer reviews)

Digital List Price: $29.95 What's this?
Print List Price: $29.95
Kindle Price: $16.49
You Save: $13.46 (45%)

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your email address or mobile phone number.

Audible Narration

Switch back and forth between reading the Kindle book and listening to the Audible narration with Whispersync for Voice. Add narration for a reduced price of $5.49 when you buy the Kindle book.

Formats

Amazon Price New from Used from
Kindle Edition $16.49  
Hardcover $21.65  
Audible Audio Edition, Unabridged $17.95 or Free with Audible 30-day free trial
Hero Quick Promo
Year-End Kindle Daily Deals
Load your library with great books for $2.99 or less each, today only. Learn more

Book Description

From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies.

Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact.
  • Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more
  • Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies
  • Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions

Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.



Editorial Reviews

Review

Social Business by Design is a book about turning your business into a social one—not one that spams Twitter, but actually bakes the benefits of the social revolution right into the fabric of your organization. A big idea, and an urgent one.”
—Seth Godin, author, Poke the Box

Social Business by Design has a clear, simple, straightforward message that puts people in the center of a new way of thinking and working.”
Tony Hsieh, author, Delivering Happiness; CEO, Zappos.com, Inc.

“If you are serious about developing a social business, then keep this book close at hand. Dion Hinchcliffe and Peter Kim bring years of wisdom and experience, paid in blood and sweat, to the pages of Social Business by Design—so that you don't have to.”
—Charlene Li, author, Open Leadership; founder, Altimeter Group

Social Business by Design goes beyond the surface level of social media to help executives across departments think like social anthropologists who can deeply integrate the latest insights, trends, and data to help their businesses thrive in the 21st century. Kim and Hinchcliffe have helped companies from the inside and know their subject matter well.”
—Scott Monty, Global Digital Communications, Ford Motor Company

“The debate about whether social business is worthwhile is over, thankfully. Now we can move on to the much more important work of successfully putting in place new technology-enabled ways of working, marketing, and innovating. With this invaluable book, Hinchcliffe and Kim offer guidance springing from their deep experience on how to do just this.”
—Andrew McAfee, principal research scientist, MIT; author, Enterprise 2.0

“New technology is driving a fundamental power shift in business globally, representing a significant challenge for business. But that same technology also provides unparalleled opportunity if we learn how to harness it. This compelling book outlines the basic principles we will all need to transform challenges into opportunities.”
—John Hagel, coauthor, The Power of Pull; cochairman, The Center for the Edge

“Social Business by Design easily earns a ‘like,’ a tweet, a follow, a share, a 5-star rating, and plenty of fans.  It shows leaders how to transform their businesses and brands using internal and external social media at scale. What could be more urgent or timely?”
—Pete Blackshaw, global head, digital marketing and social media, Nestle; author, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

“Business is changing right before our very eyes. We are in a world of empowered individuals with reliable, always-on, cross-media connectivity with a vivacious appetite for continuous improvement to win amongst global competition. The frameworks in this book dimensionalize the socially enabled cross-functional business critical opportunities and will help you quickly chart a clear course for success to win in our evolving social business landscape.”
—Michael Donnelly, group director, worldwide interactive marketing, Coca-Cola

“Every business must find its way forward in today's rapidly changing world. This book details the very notion of what being social means in a new way that avoids the hype. Instead, a fascinating case is made for transforming what organizations can do with social media.”
—Kirk Kness, vice president of emerging solutions group, T. Rowe Price

“The business world as we know it is changing, and Peter Kim and Dion Hinchcliffe, along with the rest of the Dachis team, are leading the way! The key is understanding how the world is changing and how your business can lead the way. Social Business by Design will help guide you.”
—Frank Eliason, senior vice president of social media at Citi; author, At Your Service

“Launching new social practices in a big organization like L'Oréal requires a strong mind change in which Peter has been our coach: Social Business by Design sets the stage of a global marketing change, which is above all, a change of marketing mindset.”
—Georges-Edouard Dias, senior vice president, digital business, strategic marketing division, L'Oréal SA

“Social Business by Design gets right to the heart of the social business trend. Dion Hinchcliffe and Peter Kim reveal not just what you need to do, inside and outside your company, to make social technologies pay off—they also show how to put it all together into a cohesive framework and measure the results. A must-read.”
—Josh Bernoff, senior vice president, idea development, Forrester Research; coauthor, Groundswell and Empowered

From the Inside Flap

Social Business by Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming every business environment. Offering both a strategic overview and a hands-on resource, Social Business by Design clearly shows how to choose and implement a social business strategy as well as maximize its impact.

Designed to be a highly accessible resource, Social Business by Design offers the shortest route to creating a dynamic social business organization. Hinchcliffe and Kim clearly explain the mechanisms, applications, and advantages of a strategic array of social media areas, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more.

With original research from the Dachis Group, as well as case studies from SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM, Hinchcliffe and Kim show how they help Fortune 500 clients plan, build, and activate effective social business solutions. From the early successes and missteps of social media pioneers to the latest groundbreaking experiments, they show clearly the evolution of social business and the future it holds for organizations of all sizes.

With actionable, high-impact techniques that have proven to save time and invigorate the bottom line, Social Business by Design can transform your organization's strategy to ensure success and avoid disruption in a fast-moving world.


Product Details

  • File Size: 2141 KB
  • Print Length: 256 pages
  • Publisher: Jossey-Bass; 1 edition (April 12, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007U91O04
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #160,209 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

Most Helpful Customer Reviews
14 of 15 people found the following review helpful
5.0 out of 5 stars More milestones on the road to social business April 30, 2012
Format:Hardcover|Verified Purchase
Earlier books I've read about social media -- Groundswell, The Social Organization, Get Bold and others--seemed more forward-looking about how social media could change organizations based on early findings and early case situations. Social Business by Design feels a little further "down the road" with more statistics, more firmly established cases, less experimentation, and more of a call to action. This is something you MUST do if you plan to compete with other organizations that have made or started their transitions to becoming social businesses. As telling as the success stories were, a couple of examples showed the dangers of not having considered the social environment. The authors describe how the lack of social response capabilities hurt Toyota with their sudden acceleration problem and BP with the Gulf spill. The implication seems clear. As people expect to communicate socially, you can no longer afford to ignore them.

As they work through their cases, Hinchcliffe and Kim build a list of 10 social business tenets that can be used across most situations. Their pattern is to look at some case situations, analyze the issues that were addressed with social business solutions, explain how a more established environment is making such solutions more mainstream, and then derive each successive tenet. This is an effective way to evaluate how business motivations and solutions are working in an emerging social environment with almost no discussion of the technological opportunities.
Read more ›
Comment | 
Was this review helpful to you?
4 of 4 people found the following review helpful
5.0 out of 5 stars Social Meda beyond Marketing May 25, 2012
Format:Hardcover
"Social Business by Design" shows how social media can have far-reaching impacts beyond its commonly known applications for marketing and customer service. The book makes a bold assertion that companies can transform all aspects of their business through social media, including HR, Operations, and R&D. For instance, the book discusses how organizations have successfully used social for product co-creation through a network of crowd-sourcing partners. One of the underlying themes of the book is the increasingly influential role and sophisticated nature of the community manager. The book asserts that social businesses actually need two types of community managers: one for public facing functions like marketing and the other for internal facing needs such as knowledge management. After reading this book, I think any executive will start thinking of the value of a community manager as an important contributor to social businesses. In fact, I wonder if the term "community manager" is a misnomer -- community owner is more like it. I recommend the book for showing how businesses can orient a wide range of operations around social.
Comment | 
Was this review helpful to you?
3 of 3 people found the following review helpful
4.0 out of 5 stars Walking The Tightrope May 16, 2012
Format:Kindle Edition
The social business space is an incredibly complex one, and anyone trying to capture all of its nuances in a book has their work cut out for them. Peter & Dion successfully pull off that unenviable task. They were able to walk that fine line between the practical and the theoretical, and do it well. The only criticism I have, and it's a small one, is that a few areas of the book are a bit academic in their language, but they should still be navigable by most executives and practitioners. If this is a space you're interested in learning more about you can't go wrong with giving this a read. That one criticism, and the fact that I'm friends with one of the authors is the reason for the 4 star rating. I didn't want to seem too biased so I set a very high bar for this book to meet, which it obviously did. Technically, I compete against these gentlemen, so if I'm willing to come here and give it high praise I hope that would give you confidence in making this purchase. Congrats to you Peter & Dion, well done.
Was this review helpful to you?
5 of 6 people found the following review helpful
5.0 out of 5 stars Great book - A breath of fresh air May 8, 2012
Format:Hardcover
In a field where snake oil consultants offer vague prescriptions and poor advice, this book rises to the level of "must read."

The authors are experienced practitioners, and genuine leaders, in the growing field of encouraging collaborative culture in the service of real business problems. Enabled by the rise of cloud, social, and mobile technologies, social business offers a means to bring a variety of benefits to organizations of every size and type. At the same time, achieving these goals requires business judgment and experience that few authors actually possess. Unlike Hinchcliffe and Kim, many authors in this field offer little more than poorly constructed opinions with little substance or depth.

In contrast, this book reflects the authors' depth of experience advising a broad range of organizations on how to realize practical benefits that genuinely improve business processes. The material is presented clearly in a confident and engaging writing style, making liberal use of graphics and instructive stories. This straightforward approach yields a book that is suitable for senior executives, middle managers, and anyone else interested in this important topic.

I have personally written 1000 blog articles for ZDNet on topics stressing the importance of communication, collaboration, and knowledge sharing in creating business and management success. Given my own belief in the importance of social business, I am delighted to recommend this book without reservation.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Great book!
I would definitely recommend this book to people of any age. The book is great for those interested in any type of digital marketing, or even for those who don't know much about... Read more
Published 15 months ago by milosst
3.0 out of 5 stars Meh.
Some good stuff but a lot of fluff.

Some unsubstantiated statements with weak logic and vaguely supportive case studies - I agree with what was being said, but I was... Read more
Published 17 months ago by Amazon Customer
2.0 out of 5 stars yes but
If you don't work for a Fortune 500 company you won't learn anything you can use. If you do work for a Fortune 500 company, someone is already doing that job. Read more
Published on July 30, 2012 by Read&Sell
5.0 out of 5 stars A New Case for Social Business
Social Business is not new, nor is social media, but as companies struggle to figure out what to do in the Web 2. Read more
Published on June 23, 2012 by jwillie
5.0 out of 5 stars You won't find any negative reviews. Just click "Buy."
Social Media has only begun to demonstrate the lasting impacts it will unleash on business, culture, and organization. It's big. Confusing. Read more
Published on May 14, 2012 by tdefren@yahoo.com
5.0 out of 5 stars Real cases and lessons for business transformation through social.
Social Business By Design: Transformative Social Media Strategies for the Connected Company

I pre-ordered this book and eagerly awaited it's arrival based on Peter Kim... Read more
Published on April 28, 2012 by Brian
5.0 out of 5 stars A must read!
A must read for anyone working in any corner of today's marketing landscape. If you want your organization to succeed in the new social world, this book will give you an actionable... Read more
Published on April 25, 2012 by Lauren
Search Customer Reviews
Search these reviews only

More About the Authors

Discover books, learn about writers, read author blogs, and more.


Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Look for Similar Items by Category