Customer Reviews

Social Cognition

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This book by Professors Susan Fiske and Shelley Taylor is likely to change your life. The book is insightful in how humans think, process information, and generally cope with the issues they face in modern life. Furthermore, the book is thought-provoking, written in a witty and crystal-clear style, and focuses on both basic science and real-world problems. After reading the book you probably decide that this is a field of science as well as a way to approach life in general with which you want to associate yourself, at least that was certainly my response,

Kees van den Bos
Professor of Social Psychology
Utrecht University
The Netherlands

Social cognition is how people make sense of themselves and others. The area of study encompasses a wide array of topics, such as attitudes, person perception, attention, motivation, self-presentation, memory processing of social information, inference, foundations of emotion, stereotyping, and self-regulation. This book critically evaluates all social cognition theories, evidence, and applications and does it in a readable style.

Well-organized, the book is divided into four sections. Section one deals with the "what" of social cognition; two, with the "how"; three, with the cross-fertilization of cognitive psychology and social psychology; and four, with the applications of social cognition research to the real world.

Without question "Social Cognition" is the standard, state-of-the-art resource for providing a road map to the fullest and clearest understanding of not only social thinking processes but also the creatures who do the processing.