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Social Commerce ...It is a completely new playing field! [Kindle Edition]

Thomas Baekdal

Kindle Price: $7.58

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Book Description

Social commerce is a very hot topic. Everyone is talking about it. Brands are creating shops on Facebook, and an endless stream of reports all point towards the same trend. That trend is that the future of commerce is socially driven.

Social commerce is also a vague concept. It can pretty much describe everything that has to do with social engagement and selling a product. We have the whole field of Facebook commerce, as in brands creating a web shop on Facebook. Companies are using varies forms of location based deals and discounts. And new services are popping up where you can "tweet to pay."

You could write an endless amount of books about it, and never run out of material. There are so many new concepts, channels, ideas, aspects etc, that you will end up getting delirious just trying to know them all.

This book is not about that. This book is about what really matters. What is it that makes social commerce work? What is the underlying trend? How does the shift from traditional to social change your shop? How do you make it work?

The underlying principle of social commerce can be described in a really simple way. It is not about creating a shop on Facebook. It is about driving sales through sharing.

This book will take you through all the clutter and the fancy buzzwords, and help you to create a social commerce strategy that actually works.

We will start off with the one element that drives it all - your product.

We will talk about the trends. How social activities can drive conversions. Why the product is the key element. How that affects your store fronts. Where people are. And how this relates to mobile commerce.

Then, we will get our hands dirty and move into the "how to do it." How should you present your products? What should you store look like? Where should it be? What social elements should you include? How do you drive sale? How do you involve people and your fans? How do you create a social media release plan? And, what about the wow factor?

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Product Details

  • File Size: 2927 KB
  • Print Length: 148 pages
  • Publisher: Baekdal Plus; 1 edition (June 1, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0055V3FLU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #819,290 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

I have more than 13 years of experience working with new media, as well as running online magazines. I started my first online magazine back in 1999, called the The Canvas Community, which quickly grew to become the most popular site within its niche. In 2001 I started an online fashion magazine for a European fashion retailer, and in 2004 I started baekdal.com.

I started out in life as a fashion designer, but later moved on to teach people how to design clothes digitally. But I quickly realized that my true calling was in new media. Until late 2010 I held position as a Internet/Social Media/Digital Media Manager for one of the biggest fashion companies in Scandinavia.

This unusual mix of design, fashion, media, and publishing - from a both the perspective as a publisher and a consumer brand - means that I approach change from a unique perspective.

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