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Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change Hardcover – October 19, 2010


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Editorial Reviews

From the Inside Flap

Social Innovation, Inc. declares a new era, one in which companies profit from driving social change. Leading corporations like GE, Wellpoint, Travelers, and Walmart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Their breakthrough strategies are producing unprecedented business results by solving social problems. To seize these burgeoning opportunities, Jason Saul, founder of Mission Measurement, shows companies exactly how to develop a new generation of business strategies.

Social innovation differs from traditional corporate philanthropy and social responsibility in four fundamental ways. Social innovations 1) are primarily designed to produce business value, 2) leverage the machinery of the business to solve social problems, 3) are scalable and sustainable, and 4) often address market failures. Based on four years of research measuring the social strategies of some of America's leading corporations, including Kraft, Starbucks, and Levi Strauss, this book reveals the five successful paths to social innovation:

  • Create revenues through submarketproducts and services

  • Enter new markets through backdoorchannels

  • Build emotional bonds with customers

  • Develop new pipelines for talent

  • Influence policy through reverse lobbying

Social Innovation, Inc. is about making social change work for the business, and in turn, staying relevant in the new economy. With compelling case studies, fresh thinking, and step-by-step guidance, Social Innovation, Inc. shows exactly how to create—and sustain—economic value through positive social change.

From the Back Cover

Praise for Social Innovation, Inc.

"A must-read for business leaders, policy makers, and not-for-profit executives. Social innovation may be one of the greatest untapped business opportunities and the way to reconcile responsibility and profits."—William M. Daley, vice-chairman and head of corporate responsibility, JPMorgan Chase, and 32nd United States Secretary of Commerce

"Social Innovation, Inc. is not about companies doing good for good's sake. Jason Saul provides business leaders with sensible strategies for creating social value as integral drivers of business strategy. His ideas come alive with practical examples from the field."—Allen S. Grossman, professor of Management Practice, Harvard Business School

"A must-read for corporate CEOs, business leaders, and entrepreneurs. Corporate philanthropy no longer has to be an obligation for business; this groundbreaking book shows how any company can make social innovation into a business strategy and address one of the great remaining untapped business opportunities."—Morris Miller, managing director, Cutstone Ventures, LLC, and former CEO, co-chairman, and co-founder, Rackspace Hosting

"Jason Saul is framing the big issue for capitalism in the 21st century. In a totally transparent world the truth is immediately available for all to see. Unless companies commit themselves to being good they simply won't do well."—Mats Lederhausen, founder, BE-CAUSE, and former managing director, McDonald's Ventures

"Social Innovation, Inc. will help lead the way toward the mainstreaming of an important and creative new framework for us all, from businesspeople to philanthropists, investors to customers, in how we think about integrating social factors into initiatives. Through the work of creative yet practical thinkers such as Jason Saul, we hope that private and public sector leaders alike are rapidly inspired to begin to think differently about the wider social perspective of their policies and practices."—Stephen J. George, co-founder and CIO, Capricorn Investment Group

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Product Details

  • Hardcover: 256 pages
  • Publisher: Jossey-Bass; 1 edition (October 19, 2010)
  • Language: English
  • ISBN-10: 0470614501
  • ISBN-13: 978-0470614501
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 14.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #625,210 in Books (See Top 100 in Books)

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7 of 7 people found the following review helpful By Jocelyne Daw on October 23, 2010
Format: Hardcover Verified Purchase
Finally a book that shows doing social good isn't just a PR strategy, its a business strategy that can drive social change AND generate profits. Author Jason Saul offers novel ways to think about responsible business, giving readers many largely unknown examples of innovative companies driving business growth through social change. What is important about the book and all the very tangible examples, is that the companies presented pioneered a business strategy that leveraged social change as a way to drive profitable business growth. It was part of the core business. It was not charity. Nor was it traditional CSR initiatives - many of which aren't tied to business objectives. The businesses showcased developed products and/or services that added real value to society, helped to create social change AND was tied to business objectives, profits and growth.

Saul navigates through 5 social innovation strategies that businesses should consider, describing how firms can create revenues through sub-market products and services; entering new markets through backdoor channels; building emotional bonds with customers; developing new pipelines for talent; and influencing policy through reverse lobbying.

This is a must-read book. It's new thinking about social issues as corporate strategy. It provides a practical and actionable framework to generate real business value through positive social change.
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Format: Hardcover
For as long as I can remember until recent years, corporate philanthropy was related to a company's strategic objectives only to the extent that the financial commitments were to communities in which the company employed people. This was good citizenship based almost entirely on geography and available pre-tax dollars. In recent years, enlightened corporate leaders have correctly realized that it is not only possible but highly desirable to have social objectives and business objectives that are mutually beneficial. Substantial amounts of money are involved, as in years past, but also more, much more, notably evident by the active involvement of a company's people who serve as volunteers at all levels within community organizations.

What we have in this volume is Jason Saul's thoughtful and thought-provoking examination of what he characterizes as "The New Social Market" in which, to a significant extent, business strategies and social strategies are synonymous, if not identical. First, in Part I (Chapters 1-3), he establishes a context, a frame-of-reference within which to formulate "a new way of thinking about social change." Then in Part II (Chapters 4-8), he identifies and explains "Five Strategies for Corporate Social Innovation" by which to "create revenues with submarket products and services, enter new markets through backdoor channels, build emotional bonds with customers, and influence [public] policy through reverse lobbying." Finally, in Part III (Chapters 9-11), Saul provides a "Roadmap to Social Innovation" that focuses on the practical realities of crafting and implementing social innovation strategies.
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Format: Hardcover
>>>..."Social Innovation, Inc. :...Change" highlights our "now" era in which "smart" companies, etc. are profiting from driving social change!!!...Leading corporations are transforming social responsibility into SOCIAL INNOVATION and are revolutionizing the way WE think about the role of business in society!!!...>>> Jason Saul, Authority, Author, etc. shows how these "smart" companies, with numerous examples, etc. are producing significant business results by solving social problems and reveals the five successful paths to SOCIAL INNOVATION!!!...Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change
>>>..."Social Innovation, Inc. : ...Change" opens with the Dedication, Table / Contents, Introduction and then moves on to 3 Parts, 11+ Chapters, 231+ Pages.
>>>...Part 01 - 3 Chapters - The New Economics Of Social Change.
>>>...Chapter 01 - The Rise of the Social Capital Market.
>>>...Chapter 02 - Responsibility Is Not a Strategy.
>>>...Chapter 03 - Corporate Social Innovation.
>>>...Part 02 - 5 Chapters - Five Strategies For Corporate Social Innovation.
>>>...Chapter 04 - Strategy One - Create Revenues Through Submarket Products and Services.
>>>...Chapter 05 - Strategy Two - Enter New Markets Through Backdoor Channels.
>>>...Chapter 06 - Strategy Three - Build Emotional Bonds with Customers.
>>>...Chapter 07 - Strategy Four - Develop New Pipelines for Talent.
>>>...Chapter 08 - Strategy Five - Influence Policy Through Reverse Lobbying.
>>>...Part 03 - 3 Chapters - The Roadmap To Social Innovation.
>>>...Chapter 09 - Creating a Culture of Social Innovation.
>>>...
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Format: Hardcover Verified Purchase
This book is all about the successful combination of business goals and social good. Saul demonstrates how corporate social responsibility, often disconnected, does not have to be that way. In fact, with this book, he shows how several firms have aligned CSR with their business goals and delivered astonishing value benefiting society as well as employees and shareholders.

Furthermore, Social Innovation Inc. lays out a clear prescription for success. If your game is innovation... or you plan on starting a business or shaping the strategy of the one you are in, this book is for you.
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