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How many times has your PC crashed today? While Gordon Moore's now famous law projecting the doubling of computer power every 18 months has more than borne itself out, it's too bad that a similar trajectory projecting the reliability and usefulness of all that power didn't come to pass, as well. Advances in information technology are most often measured in the cool numbers of megahertz, throughput, and bandwidth--but, for many us, the experience of these advances may be better measured in hours of frustration.
The gap between the hype of the Information Age and its reality is often wide and deep, and it's into this gap that John Seely Brown and Paul Duguid plunge. Not that these guys are Luddites--far from it. Brown, the chief scientist at Xerox and the director of its Palo Alto Research Center (PARC), and Duguid, a historian and social theorist who also works with PARC, measure how information technology interacts and meshes with the social fabric. They write, "Technology design often takes aim at the surface of life. There it undoubtedly scores lots of worthwhile hits. But such successes can make designers blind to the difficulty of more serious challenges--primarily the resourcefulness that helps embed certain ways of doing things deep in our lives."
The authors cast their gaze on the many trends and ideas proffered by infoenthusiasts over the years, such as software agents, "still a long way from the predicted insertion into the woof and warp of ordinary life"; the electronic cottage that Alvin Toffler wrote about 20 years ago and has yet to be fully realized; and the rise of knowledge management and the challenges it faces trying to manage how people actually work and learn in the workplace. Their aim is not to pass judgment but to help remedy the tunnel vision that prevents technologists from seeing larger the social context that their ideas must ultimately inhabit. The Social Life of Information is a thoughtful and challenging read that belongs on the bookshelf of anyone trying to invent or make sense of the new world of information. --Harry C. Edwards
From the chief scientist of Xerox Corporation and a research specialist in cultural studies at UC-Berkeley comes a treatise that casts a critical eye at all the hype surrounding the boom of the information age. The authors' central complaint is that narrowly focusing on new ways to provide information will not create the cyber-revolution so many technology designers have visualized. The problem (or joy) is that information acquires meaning only through social context. Brown and Duguid add a humanist spin to this idea by arguing, for example, that "trust" is a deep social relation among people and cannot be reduced to logic, and that a satisfying "conversation" cannot be held in an Internet chat room because too much social context is stripped away and cannot be replaced by just adding more information, such as pictures and biographies of the participants. From this standpoint, Brown and Duguid contemplate the future of digital agents, the home office, the paperless society, the virtual firm and the online university. Though they offer many insightful opinions, they have not produced an easy read. As they point out, theirs is "more a book of questions than answers" and they often reject "linear thinking." Like most futurists, they are fond of long neologisms, but they are given to particularly unpronounceable ones like "infoprefixification" (the tendency to put "info" in front of words). The result is an intellectual gem in which the authors have polished some facets and, annoyingly, left others uncut. (Mar.)
Copyright 2000 Reed Business Information, Inc.
I was excited to read this book by a colleague I know and had great respect for. Unfortunately, I'm now looking through my library of hundreds of business books to find one I... Read morePublished on September 16, 2011 by Doug Laney
This is, broadly speaking, the story of Silicon Valley in the late '90s: The utopian promises it failed to keep, and the smaller ones it did. Read morePublished on March 9, 2009 by Trevor Burnham
The authors present the inherent (and ignored) challenges with systems designed to enable:
- working from home ( remote working or single person companies or virtual offices... Read more
I come to this book eight years after it was first published, and with all the accolades and superb reviews that it has already accummulated, my primary focus here, apart from... Read morePublished on January 19, 2008 by Robert David STEELE Vivas
This book is, simply put, an epic letdown.
I'm intimately familiar with authors like Jared Diamond and Matt Ridley, with sociology texts, and with all manner of pop-tech... Read more
This work, published in 2000, describes the perils of ignoring social aspects of information flow. The book is dated in certain respects. Read morePublished on August 11, 2007 by bjcefola
I think personally, for me, I realized this was a pretty important book when I became rather bored with it in the middle. "I know all this," I was thinking to myself. Read morePublished on March 10, 2007 by James Benson
In "The Social Life of Information", the authors explore the informational revolution and its drumbeat of futuristic implications. Read morePublished on January 28, 2007 by James East
I read this book recently and I thought it was decent but not really great. I liked it because it was a counterpoint to what you always hear about modern technology and... Read morePublished on December 27, 2006 by Olga