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Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech) Paperback – February 10, 2011
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More About the Author
When not working he enjoys reading a mix of fiction genres, thrillers from authors such as Vince Flynn to Fantasy from authors like Charles De Lint.
When not writing or reading he can be found on his Harley Davidson, often riding in funeral processions for fallen military and emergency service personnel with the North Texas Chapter of the Patriot Guard.
Top Customer Reviews
The book has broad applicability and addresses SLM for different industries, businesses without a location, and has an especially good chapter on how to effectively use SLM for events. There's a detailed case study on the Chevy experience at the State Fair of Texas.
I enjoyed the tool review since it explained the point behind Gowalla items, and why SVNGR can't buy a vowel.
But what I particularly appreciated about the book was that it gave me a couple of good marketing ideas for both a not-for-profit organization and for a small business without a retail location. It's not often you read something and can put it to immediate use, but that's the case with Social Location Marketing.
Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech)
To be honest, I was not familiar with location sharing sites such as Foursquare, Gowalla and Yelp, and I didn't realize how important social location marketing can really be for most businesses..
I have to say, Simon Salt does a good job of explaining the different forms of social location marketing, which is just what I was looking for. Then he helps you decide if this type of marketing would work well for your company
The book is presented in a very logical order, guiding you thorough the process. I enjoyed the author's writing style and the format of the book which included several visuals. The case studies examples were especially helpful for me.
If you are fairly new to the concept of Social Location Marketing wonder if this will work for you, this book is an excellent place to start. The author also provides and excellent blog to answer other questions you may have.
Though we may not care about revealing our location at a high level - say by State or City, most of us would (or should) be rather wary of revealing our exact location through a social media site. At least that is my guess - may be that just reveals which generation I belong to. Irrespective of whatever our individual beliefs are, Social Location Sharing seems to be getting well accepted - as the popularity of location sharing web sites reveal.
In this book, the author Simon Salt explains what SLM is, where and how it is relevant and how it should fit into the broader social media strategy of a business. Different social location apps like Foursquare, Gowalla, Yelp, Facebook Places and many others are covered in detail. Starting from the basic concepts, he guides the reader on how to construct a SLM campaign and how to make it a part of an organization's overall marketing strategy. With clear real life examples from large multinationals like McDonald's and Coca Cola to small mom and pop shops, Simon shows how organizations of all sizes can leverage SLM at a very low cost. Read how McDonald's tasted success through Foursquare with just a $1000 investment!
One of the most important takeaways from the book is that business organizations just cannot afford to ignore Social Media. Anyone with a smart phone can now trash your product or service - which will be visible globally - and if you are not aware of it - and quick enough to take remedial action, you are in peril. If that is the case, instead of just being reactive, it might make sense to put a proper Social Media strategy in place.
The basic idea is to encourage customers to use their mobile devices to check in at the physical or virtual locations where they purchase or use your product or service. This location information combined with linked information from the Internet can help you design marketing programs that will encourage the formation of a growing network of loyal customers, plus give you invaluable information about how to serve customers better--information for all your employees, not just front-line customer service people. You can create a powerful virtual brand and enlist your customers as salespeople and troubleshooters.
One complaint I had is that the book is not imaginative. All the ideas seem like on-line versions of traditional marketing. Everything is to increase sizzle, there is no discussion of the steak. In some of the cases it seemed like the intent was to fool customers into loyalty, not change the organization so it deserved loyalty. These sorts of ideas might work for a short-term bounce among 20-something customers seeking technological novelty, but I don't see it appealing to everyone or building the businesses of the future.
The other major problem for me was zero discussion of what's under the hood with these technologies. For all the author seems to care, the devices could work by magic and the sites could have built themselves.Read more ›
Most Recent Customer Reviews
If you are into mobile and social media marketing and in particular are getting into the location side of things, this is a quick read that can help you a lot. Read morePublished 21 months ago by Jonathan Havey
This book sat on my shelf for over a year. We run a social media marketing company, but most of our clients were either B2B or had websites, were nationally focused, and didn't... Read morePublished on March 21, 2013 by Smart4
Decent but uninspired primer. To be fair this was aimed at a different demographic than I market to. Read morePublished on May 24, 2012 by Shawna Lanne
This book is a quick read and a help to any business owner who wants to understand social media location websites and how to use it. Read morePublished on December 22, 2011 by Natasha Romanoff
If you own a small business and want to start utilizing new technologies, Social Location Marketing is an easy way to get started, and the book does a great job of getting you... Read morePublished on October 17, 2011 by Rico
I am wary of any book about technology and double wary about social media that it will be obsolete in 2 years. Read morePublished on October 2, 2011 by Joel Avrunin
This was a difficult book for someone who still resists some aspects of social media (not to mention how time-consuming it is). But... Read morePublished on September 28, 2011 by Elisa 20
>>>..."Social Location Marketing" may be our/your Initial MustRead into powerful new ways to promote practically any product, service, venue, etc with breakthrough social location... Read morePublished on September 9, 2011 by Michael GreenGold
I first received this book months ago and reading it, I wanted to wait several months to see how the technology would adapt especially because of the emergence of Google+ and the... Read morePublished on September 5, 2011 by [KNDY] Dennis A. Amith