Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech) [Paperback]

Simon Salt (Author)

Book Description

Publication Date: February 10, 2011 | ISBN-10: 0789747219 | ISBN-13: 978-0789747211 | Edition: 1

Front cover

“Too many people are running around nowadays calling themselves ‘social media experts.’ Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.”

–Peter Shankman

 

Back cover

Social Location Marketing

Breakthrough social location marketing techniques for promoting
your service, product, or venue!

Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits!

 

You’ll Learn How To:

•           Understand how social location marketing works and what it can (and can’t) do for your business

•           Learn the surprising realities about who uses social location software

•           Know your customers and their motivations–and build marketing plans around them

•           Develop communities of customer advocates who’ll work on your behalf

•           Use games, competitions, time-limited offers, and other innovative approaches

•           Successfully reach teens, tweens, women, or men

•           Discover proven approaches for fashion, retail, hospitality, and restaurants

•           Effectively handle criticism, and transform negatives into positives

•           Preview brand-new social location tools, including Google Hotpot

•           Understand the privacy issues associated with social location marketing

 

SIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune® 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011.

 

 

 

Editorial Reviews

From the Author

The strategies that I have included in this book relate to Social Location Marketing not just a particular technology. Of course everyone talks about Foursquare or Facebook Places now, but what if something new comes along in 6 months? I cover the currently technology, how to set up your account and how to use them for business, but more importantly I cover the strategies that will work across platforms. 

I also show you how Social Location Marketing fits into the bigger social media/digital communications strategy in your organization.

More information about the book and the cities I will visit on tour is at sociallocationmarketing.com

From the Inside Flap

"Have you checked-in to the new reality of business? Simon shows you how to engage the social consumer and compete for tomorrow's future, today." 

Brian Solis 

Author of Engage, the complete guide for businesses to build and measure success in the social web 

"Too many people are running around nowadays calling themselves "Social media experts." Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes." 

Peter Shankman 

Founder, Help a Reporter Out - Author Customer Service: New Rules for a Social Media World 

Location-based services are becoming increasingly crucial to brands, marketers and their agencies. Social consumers are sharing their locations - and how they feel about them - with these applications. This book is a vital head start for marketers who are seeking to incorporate these new capabilities into their plans (and that should be everyone). 

Adam Keats 

Senior Vice President  Weber Shandwick 

This book offers a revolutionary idea: that you can win by timing your marketing to reach people who are actively sharing their location online instead of trying to blast them with irrelevant marketing at every hour of the day. Many now-defunct companies could have been saved by heeding this deceptively simple idea. 

Rohit Bhargava 

Author of Personality Not Included and EVP of Strategy & Planning at Ogilvy

See all Editorial Reviews

Product Details

• Paperback: 240 pages
• Publisher: Que; 1 edition (February 10, 2011)
• Language: English
• ISBN-10: 0789747219
• ISBN-13: 978-0789747211
• Product Dimensions: 9 x 6.2 x 0.5 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (51 customer reviews)
• Amazon Best Sellers Rank: #360,571 in Books (See Top 100 in Books)

More About the Author

Simon Salt is CEO of Marketing Communications Agency IncSlingers. He is a Blogger, Writer & Entrepreneur - though not always in that order. His book Social Location Marketing was published by QUE. He has been published online by Mashable, Read Write Web & others. He speaks nationally on the topic of Social Media and works with major brands as an online brand advocate.

When not working he enjoys reading a mix of fiction genres, thrillers from authors such as Vince Flynn to Fantasy from authors like Charles De Lint. He enjoys photography as a hobby.

He keeps a business blog at wwww.theincslingers.com/blog and a personal blog at http://incslinger.posterous.com