Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech) [Paperback]

Simon Salt (Author)

Book Description

Publication Date: February 10, 2011 | ISBN-10: 0789747219 | ISBN-13: 978-0789747211 | Edition: 1

Front cover

“Too many people are running around nowadays calling themselves ‘social media experts.’ Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.”

–Peter Shankman

 

Back cover

Social Location Marketing

Breakthrough social location marketing techniques for promoting
your service, product, or venue!

Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits!

 

You’ll Learn How To:

•           Understand how social location marketing works and what it can (and can’t) do for your business

•           Learn the surprising realities about who uses social location software

•           Know your customers and their motivations–and build marketing plans around them

•           Develop communities of customer advocates who’ll work on your behalf

•           Use games, competitions, time-limited offers, and other innovative approaches

•           Successfully reach teens, tweens, women, or men

•           Discover proven approaches for fashion, retail, hospitality, and restaurants

•           Effectively handle criticism, and transform negatives into positives

•           Preview brand-new social location tools, including Google Hotpot

•           Understand the privacy issues associated with social location marketing

 

SIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune® 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011.

 

 

 

Editorial Reviews

From the Author

The strategies that I have included in this book relate to Social Location Marketing not just a particular technology. Of course everyone talks about Foursquare or Facebook Places now, but what if something new comes along in 6 months? I cover the currently technology, how to set up your account and how to use them for business, but more importantly I cover the strategies that will work across platforms. 

I also show you how Social Location Marketing fits into the bigger social media/digital communications strategy in your organization.

More information about the book and the cities I will visit on tour is at sociallocationmarketing.com

From the Inside Flap

"Have you checked-in to the new reality of business? Simon shows you how to engage the social consumer and compete for tomorrow's future, today." 

Brian Solis 

Author of Engage, the complete guide for businesses to build and measure success in the social web 

"Too many people are running around nowadays calling themselves "Social media experts." Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes." 

Peter Shankman 

Founder, Help a Reporter Out - Author Customer Service: New Rules for a Social Media World 

Location-based services are becoming increasingly crucial to brands, marketers and their agencies. Social consumers are sharing their locations - and how they feel about them - with these applications. This book is a vital head start for marketers who are seeking to incorporate these new capabilities into their plans (and that should be everyone). 

Adam Keats 

Senior Vice President  Weber Shandwick 

This book offers a revolutionary idea: that you can win by timing your marketing to reach people who are actively sharing their location online instead of trying to blast them with irrelevant marketing at every hour of the day. Many now-defunct companies could have been saved by heeding this deceptively simple idea. 

Rohit Bhargava 

Author of Personality Not Included and EVP of Strategy & Planning at Ogilvy

See all Editorial Reviews

Product Details

• Paperback: 240 pages
• Publisher: Que Publishing; 1 edition (February 10, 2011)
• Language: English
• ISBN-10: 0789747219
• ISBN-13: 978-0789747211
• Product Dimensions: 6.1 x 0.5 x 8.9 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (53 customer reviews)
• Amazon Best Sellers Rank: #436,428 in Books (See Top 100 in Books)

More About the Author

Simon Salt is a Digital Strategist, Author, Speaker and Photographer. He has been published online by Mashable, Read Write Web & others. Wall Street Journal, Forbes and many other notable news sources have quoted him. He speaks internationally on the topics of Digital, Mobile and Social Marketing and works with major brands as an online brand advocate.

When not working he enjoys reading a mix of fiction genres, thrillers from authors such as Vince Flynn to Fantasy from authors like Charles De Lint.

When not writing or reading he can be found on his Harley Davidson, often riding in funeral processions for fallen military and emergency service personnel with the North Texas Chapter of the Patriot Guard.

He keeps a business blog at wwww.theincslingers.com/blog

Most Helpful Customer Reviews

6 of 6 people found the following review helpful

5.0 out of 5 stars Location Based Sharing Tips You Can Put to Immediate Use March 6, 2011

By L. Shook

Format:Paperback

Social Location Marketing, written by Simon Salt, is a fairly quick read, combining a bit of an academic focus, case studies, and a high level tool review of popular Social Location Sharing games. A recurring message is that location based marketers need to understand their audience and objectives before trying to market with social locations sharing. The book devotes an entire chapter to game theory. After all, social location sharing is a "game", and if you don't understand how to make games appealing, you won't be successful.

The book has broad applicability and addresses SLM for different industries, businesses without a location, and has an especially good chapter on how to effectively use SLM for events. There's a detailed case study on the Chevy experience at the State Fair of Texas.
I enjoyed the tool review since it explained the point behind Gowalla items, and why SVNGR can't buy a vowel.

But what I particularly appreciated about the book was that it gave me a couple of good marketing ideas for both a not-for-profit organization and for a small business without a retail location. It's not often you read something and can put it to immediate use, but that's the case with Social Location Marketing.
Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech)

5 of 6 people found the following review helpful

5.0 out of 5 stars Review of Social Location Marketing March 16, 2011

By T. Pepper

Format:Paperback|Amazon Verified Purchase

About half-way through this book and it has lived up to my expectations, I am sure it is going to be a good source of reference moving forward and I recommend it especially if you are looking to use social location marketing in your business.

2 of 2 people found the following review helpful

4.0 out of 5 stars Great Book for Business Owners September 22, 2011

By Bill Cashell VINE™ VOICE

Format:Paperback|Amazon Vine™ Review (What's this?)

I have to admit that I was very ignorant to the concept of social location marketing. As a small business owner, I felt I need to learn more about it, and this book turned out to be a good choice to start.

To be honest, I was not familiar with location sharing sites such as Foursquare, Gowalla and Yelp, and I didn't realize how important social location marketing can really be for most businesses..

I have to say, Simon Salt does a good job of explaining the different forms of social location marketing, which is just what I was looking for. Then he helps you decide if this type of marketing would work well for your company

The book is presented in a very logical order, guiding you thorough the process. I enjoyed the author's writing style and the format of the book which included several visuals. The case studies examples were especially helpful for me.

If you are fairly new to the concept of Social Location Marketing wonder if this will work for you, this book is an excellent place to start. The author also provides and excellent blog to answer other questions you may have.