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Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech) Paperback – February 10, 2011

ISBN-13: 978-0789747211 ISBN-10: 0789747219 Edition: 1st

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Product Details

  • Series: Que Biz-Tech
  • Paperback: 240 pages
  • Publisher: Que Publishing; 1 edition (February 10, 2011)
  • Language: English
  • ISBN-10: 0789747219
  • ISBN-13: 978-0789747211
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (54 customer reviews)
  • Amazon Best Sellers Rank: #1,988,789 in Books (See Top 100 in Books)

Editorial Reviews

From the Author

The strategies that I have included in this book relate to Social Location Marketing not just a particular technology. Of course everyone talks about Foursquare or Facebook Places now, but what if something new comes along in 6 months? I cover the currently technology, how to set up your account and how to use them for business, but more importantly I cover the strategies that will work across platforms. 
I also show you how Social Location Marketing fits into the bigger social media/digital communications strategy in your organization.
More information about the book and the cities I will visit on tour is at sociallocationmarketing.com

From the Inside Flap

"Have you checked-in to the new reality of business? Simon shows you how to engage the social consumer and compete for tomorrow's future, today." 
Brian Solis 
Author of Engage, the complete guide for businesses to build and measure success in the social web 
"Too many people are running around nowadays calling themselves "Social media experts." Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes." 
Peter Shankman 
Founder, Help a Reporter Out - Author Customer Service: New Rules for a Social Media World 
Location-based services are becoming increasingly crucial to brands, marketers and their agencies. Social consumers are sharing their locations - and how they feel about them - with these applications. This book is a vital head start for marketers who are seeking to incorporate these new capabilities into their plans (and that should be everyone). 
Adam Keats 
Senior Vice President  Weber Shandwick 
This book offers a revolutionary idea: that you can win by timing your marketing to reach people who are actively sharing their location online instead of trying to blast them with irrelevant marketing at every hour of the day. Many now-defunct companies could have been saved by heeding this deceptively simple idea. 
Rohit Bhargava 
Author of Personality Not Included and EVP of Strategy & Planning at Ogilvy

More About the Author

Simon Salt is an Author, Speaker and Photographer. He has been published online by Mashable, Read Write Web & others. Wall Street Journal, Forbes and many other notable news sources have quoted him. He speaks internationally on the topics of Digital and Mobile Marketing.

When not working he enjoys reading a mix of fiction genres, thrillers from authors such as Vince Flynn to Fantasy from authors like Charles De Lint.

When not writing or reading he can be found on his Harley Davidson, often riding in funeral processions for fallen military and emergency service personnel with the North Texas Chapter of the Patriot Guard.


Related Media


Customer Reviews

I was frankly disappointed in this book.
Aaron C. Brown
This book is a quick read and a help to any business owner who wants to understand social media location websites and how to use it.
Mikki
Social Location Marketing by Simon Salt is an excellent book for those who still understand the purpose of social location sites.
Literary Wonders!

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By L. Shook on March 6, 2011
Format: Paperback
Social Location Marketing, written by Simon Salt, is a fairly quick read, combining a bit of an academic focus, case studies, and a high level tool review of popular Social Location Sharing games. A recurring message is that location based marketers need to understand their audience and objectives before trying to market with social locations sharing. The book devotes an entire chapter to game theory. After all, social location sharing is a "game", and if you don't understand how to make games appealing, you won't be successful.

The book has broad applicability and addresses SLM for different industries, businesses without a location, and has an especially good chapter on how to effectively use SLM for events. There's a detailed case study on the Chevy experience at the State Fair of Texas.
I enjoyed the tool review since it explained the point behind Gowalla items, and why SVNGR can't buy a vowel.

But what I particularly appreciated about the book was that it gave me a couple of good marketing ideas for both a not-for-profit organization and for a small business without a retail location. It's not often you read something and can put it to immediate use, but that's the case with Social Location Marketing.
Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech)
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5 of 6 people found the following review helpful By T. Pepper on March 16, 2011
Format: Paperback Verified Purchase
About half-way through this book and it has lived up to my expectations, I am sure it is going to be a good source of reference moving forward and I recommend it especially if you are looking to use social location marketing in your business.
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2 of 2 people found the following review helpful By Bill Cashell TOP 1000 REVIEWERVINE VOICE on September 22, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I have to admit that I was very ignorant to the concept of social location marketing. As a small business owner, I felt I need to learn more about it, and this book turned out to be a good choice to start.

To be honest, I was not familiar with location sharing sites such as Foursquare, Gowalla and Yelp, and I didn't realize how important social location marketing can really be for most businesses..

I have to say, Simon Salt does a good job of explaining the different forms of social location marketing, which is just what I was looking for. Then he helps you decide if this type of marketing would work well for your company

The book is presented in a very logical order, guiding you thorough the process. I enjoyed the author's writing style and the format of the book which included several visuals. The case studies examples were especially helpful for me.

If you are fairly new to the concept of Social Location Marketing wonder if this will work for you, this book is an excellent place to start. The author also provides and excellent blog to answer other questions you may have.
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Format: Paperback Verified Purchase
>>>..."Social Location Marketing" may be our/your Initial MustRead into powerful new ways to promote practically any product, service, venue, etc with breakthrough social location marketing techniques that are growing & expanding at the speed of "Now"!!!...Social Media Influencer Simon Salt introduces Foursquare, Gowalla, Yelp and other location sharing sites & apps in 229+ Knowledge, Context & Content filled pages!!!...
>>>..."Social Location Marketing" starts with the necessary About the Author, Dedication, Acknowledgments & Introduction / What's in This Book onward to Chapter 1 - Why Should I Bother?, Chapter 2 - Square Pegs and Round Holes : Where Does This All Fit? & Chapter 3 - Games People Play!!!...This is all a necessary front-end MustRead before our Lift-Off!!!...
>>>...After Lift-Off, Continue with Chapter 4 - Introduction to Location Sharing Tools, Chapter 5 - Industries Making It Work, Chapter 6 - Know Your Apps, Chapter 7 - Marketing with Social Location Sharers, Chapter 8 - We're Here All Week---Event Marketing with Social Location Sharing Apps, Chapter 9 - Socially Speaking : The Social Business & the most important Chapter 10 - Plan, Plan, and Plan & Index!!!...
>>>...Going Forward...>>>"Social Location Marketing" is a Wealth to be used to whatever our goal, role and/or industry to find new Clients/Customers where they are, strengthen loyalty, retention & SuperCharge Profits!!!...Let's Roll!!!...Time is of the Essence!!!...Carpe Diem / Seize The Day!!!...Michael!Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech)
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1 of 1 people found the following review helpful By Sam Santhosh VINE VOICE on August 17, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Social Location Marketing (SLM) is poised to become the next big thing in Social Media marketing. With Social Media marketing itself being a fairly new phenomenon, marketing professionals must now be scratching their heads on how to handle SLM. Well, this book will tell you how.

Though we may not care about revealing our location at a high level - say by State or City, most of us would (or should) be rather wary of revealing our exact location through a social media site. At least that is my guess - may be that just reveals which generation I belong to. Irrespective of whatever our individual beliefs are, Social Location Sharing seems to be getting well accepted - as the popularity of location sharing web sites reveal.

In this book, the author Simon Salt explains what SLM is, where and how it is relevant and how it should fit into the broader social media strategy of a business. Different social location apps like Foursquare, Gowalla, Yelp, Facebook Places and many others are covered in detail. Starting from the basic concepts, he guides the reader on how to construct a SLM campaign and how to make it a part of an organization's overall marketing strategy. With clear real life examples from large multinationals like McDonald's and Coca Cola to small mom and pop shops, Simon shows how organizations of all sizes can leverage SLM at a very low cost. Read how McDonald's tasted success through Foursquare with just a $1000 investment!

One of the most important takeaways from the book is that business organizations just cannot afford to ignore Social Media. Anyone with a smart phone can now trash your product or service - which will be visible globally - and if you are not aware of it - and quick enough to take remedial action, you are in peril. If that is the case, instead of just being reactive, it might make sense to put a proper Social Media strategy in place.
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