Social TV and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $24.95
  • Save: $7.05 (28%)
FREE Shipping on orders over $35.
Only 4 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Social TV: How Marketers ... has been added to your Cart
FREE Shipping on orders over $35.
Condition: Used: Good
Comment: Good readable copy. Worn edges and covers and may have small creases. Otherwise item is in good condition!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile Hardcover – February 28, 2012


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$17.90
$7.75 $1.55
$17.90 FREE Shipping on orders over $35. Only 4 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.


Frequently Bought Together

Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile + The Television Will be Revolutionized
Price for both: $37.47

Buy the selected items together
  • The Television Will be Revolutionized $19.57

NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Hardcover: 272 pages
  • Publisher: Wiley; 1 edition (February 28, 2012)
  • Language: English
  • ISBN-10: 1118167465
  • ISBN-13: 978-1118167465
  • Product Dimensions: 9.6 x 6.1 x 1.1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #261,099 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review




From the Authors: Tips for Taking Advantage of the Connected TV Space

Take Action: Connected TVs

There are a number of ways for your brand to take advantage of the connected TV space. The following are a few points we especially want to underscore:

1. Match the message to the audience.

The user base of connected TV devices can vary widely. You must be careful, for example, not to run creative targeted at women on a primarily male-dominated platform. Approach this space with the mind-set that each connected TV solution is a unique opportunity and assess it accordingly.

2. Emphasize the “connected” part.

Although the word “TV” appears in “connected TV,” you are doing yourself and your audience a disservice if you simply run traditional TV commercials. Design your creative with engagement and interactivity in mind. This is the real power that comes from the convergence of television and the Web.

3. Make it your own.

An app on a connected TV is a bit like a channel on traditional TV. If your brand has compelling content to share in a consistent serial format, consider creating your own channel that can appear (through partnership integrations) across a variety of connected TV devices.




From the Inside Flap

When Beyoncé revealed her baby bump live at the 2011 MTV Video Music Awards, 8,868 tweets burst into the Twitterverse over the course of a single second. When Jeff Probst began live-tweeting during the Spring 2011 season of Survivor, the volume of tweets per episode was, in most cases, five to seven times higher than the previous season. And the charming Volkswagen "Darth Vader" commercial, where a boy thought he used "the Force" to start his dad's Passat, inspired people to go online and view the 60-second spot 45 million times on YouTube. The Internet didn't kill TV! It has become its best friend.

Americans are watching more television than ever before, and we're engaging online at the same time that we're tuning in. Social media has created a new and powerful "backchannel," fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience on-demand television whenever and wherever we want. And connected TVs blend Web and television content into a unified big screen experience, bringing us back into our living rooms.

Social TV takes a fresh look at television as it sheds its "traditional media" stigma and helps brands navigate TV as a fertile "new media" filled with many emerging opportunities to reach audiences. Advertisers can no longer count on TV programs alone—they must redefine television as a cross-channel media experience to ensure that their brand transcends devices, applications, and screens.

Social TV shares proven advice on how to:

  • Leverage the "second screen" to drive synched and deeper brand engagement

  • Use social ratings analytics tools to find and target lean-forward audiences

  • Align brand messaging with content as it travels time-shifted across devices

  • Determine the best strategy to approach marketing via connected TVs

  • Test and learn from the most cutting-edge innovations in television

The rise of one technology doesn't always mean the end of another. Discover how the convergence of television and the Internet has created new marketing opportunities for your brand.


More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.5 out of 5 stars
5 star
5
4 star
6
3 star
0
2 star
0
1 star
0
See all 11 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Doug S on April 19, 2013
Format: Hardcover Verified Purchase
Enlightening in parts, lacking in some places where I was hoping for more detail. more focused on advertisers than actual media producers like my self. How do studios leverage the social tv experience?
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Amazon Customer on March 21, 2012
Format: Hardcover
Length: 2:19 Mins
I am glad to say that this book beat my expectations and changed my thoughts on social TV. It is not a fad, but rather a thriving social ecosystem.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Kindle Edition Verified Purchase
I recommend tontead this book in order to be updated about social tv audiences, going beyond the conventional rating a and metrics
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Kindle Edition Verified Purchase
Good to understand how the broadcast Tv landscape is changing and the many directions it could move into. Read this book on a Kindle or as a ebook and not a physical book. That way you get to immediately access a lot of supplementary content on the web through links at e end of each chapter. if you are not in the USA then a lot of the content will be alien to you as lots of the "Connected apps" are not available on iOS or Android for non-US ips. Though at the end of the book you will be left with more questions an any clear cut answers. that's something which the authors also emphasise.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By jo on September 9, 2012
Format: Hardcover Verified Purchase
This was a well-written and comprehensive journey of how TV and the concept of TV has evolved as a medium for connecting to an audience. It clearly documented how various overlays of technology have changed the interaction for both the creators and the users. The format was brilliant with a recap/recommendation at the end of each chapter as well as a QR code that continued to more information online. A great education.

Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
I highly recommend this for insights on the Television industry, past, present and especially future. Covers Ad Sales and technology from many aspects. Everyone working in Television should read this book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again