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on December 23, 2014
Very disappointing and dated. Very basic, the tools that are referenced are outdated. I'm already looking to get rid of the book. I didn't find any value in this book.
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on August 23, 2014
Good book
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on March 17, 2014
I was looking for more specifics than what I found here. If you don't know anything about social media it's a good introduction, but if you're looking for specifics on utilizing and optimizing on sites like LinkedIn, twitter, or Facebook it doesn't really deliver any level of detail.
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on July 5, 2013
funny how social media works but then it becomes less effective quickly.

good read if you don't pay over $15

info is generic now
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on April 21, 2013
Simple and to the point. This is a must book for those interested in social marketing. a book to keep!

Roberto Anez Nava
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on January 3, 2013
Most people don't realize the distinct differences between marketing to consumers and marketing to other businesses. This is also true within social media, and this book helps to clarify those differences and sets out guidelines which will help anyone new to this field get on the right track. I would recommend this to anyone who wants to know more about B2B marketing on social media platforms.
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on October 30, 2012
Fantastic resource for coming up with a B2B plan that works! I found myself highlighting every few pages and referring to it when I'm crafting proposals or presentations.
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on August 20, 2012
Paul Gillin and Eric Schwartzman render a great service to their readers by compiling in one place the experience that they have gained in using social media in the B2B space. Messrs. Gillin and Schwartzman invite their readers to view social media as a far-reaching phenomenon that has an impact on the entire business. Social media is not the pet toy of the marketing department. The authors give their audience a number of examples that show how some companies successfully leverage social media to profit from online communities by increasing sales and/or by improving brand awareness. These companies are clearly not scared of losing some control on their corporate message to the benefit of a variety of stakeholders with their respective agendas. Furthermore, Messrs. Gillin and Schwartzman rightly stress that the choice of tools is the last thing to consider when one plans a social marketing campaign. Goal, metrics, and tactics should be defined before any discussion of which tools to use comes to the fore. In addition, the authors demonstrate that measuring the ROI of a social marketing campaign is possible. To their credit, Messrs. Gillin and Schwartzman do not minimize the difficulty that one can experience in making this calculation. Capturing and analyzing historical data needed for calculating the ROI requires both time and discipline. Finally, the authors review the different elements of a social media policy in the appendix of their book. In summary, Messrs. Gillin and Schwartzman show how to successfully use social media to reach out to the business customer.
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on May 6, 2012
This is the best book I've read on B2B digital marketing. The case studies, planning guidelines, and implementation recommendations will give you a solid grounding in B2C. If you want to write formidable social media marketing plans that work for B2B, this book is for you.
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on March 19, 2012
Whenever I sit down and venture through the pages of any novel, the "ah-ha" moment usually comes at the end or at the climax in turn of events. But as I was reading this book I had that light-bulb moment from page one. With a specific example about Dell already laid out on the first page giving me, the reader, an idea of just what I was getting into. The main objective of the novel is to let readers know that social marketing is pertinent to the growth of a company's involvement in the media which in turn will reflect their success. What I enjoyed most about reading this book isn't so much the helpful knowledge applicable to marketers, but there was no useless banter and fluff to bore me or fill paper. The entire book was relevant to making business-to-business marketers aware of the infinite benefactors of utilizing social networks to grow, expand and network. Another strength, other than being a quick and efficient read, is that I learned the entire way through. It was like a mini-textbook with real life examples engaging to it's readers. And the last strength I deemed worthy of mentioning is that this novel not only is beneficial to marketers but also a guide to reference for strategies, tactics and ways to set goals and achieve them. While reading, I applied some of Gillim and Schwartzman's methods to my own ways of doing things. Not set unrealistic goals by just hoping they happen, but reach these aspirations by following a strategy that works. In this books case: social marketing. Not relying on print or televised advertising alone, but ways others can be entertained and engaged to respond and be active in the business. This book was a fantastic read. Engaging til the very last page.
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