Amazon.com: Customer Reviews: Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
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on May 21, 2016
Textbook, required reading for a course. It was an easy read.
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on December 23, 2014
Very disappointing and dated. Very basic, the tools that are referenced are outdated. I'm already looking to get rid of the book. I didn't find any value in this book.
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on August 23, 2014
Good book
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on March 17, 2014
I was looking for more specifics than what I found here. If you don't know anything about social media it's a good introduction, but if you're looking for specifics on utilizing and optimizing on sites like LinkedIn, twitter, or Facebook it doesn't really deliver any level of detail.
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on July 5, 2013
funny how social media works but then it becomes less effective quickly.

good read if you don't pay over $15

info is generic now
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on April 21, 2013
Simple and to the point. This is a must book for those interested in social marketing. a book to keep!

Roberto Anez Nava
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on January 3, 2013
Most people don't realize the distinct differences between marketing to consumers and marketing to other businesses. This is also true within social media, and this book helps to clarify those differences and sets out guidelines which will help anyone new to this field get on the right track. I would recommend this to anyone who wants to know more about B2B marketing on social media platforms.
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on October 30, 2012
Fantastic resource for coming up with a B2B plan that works! I found myself highlighting every few pages and referring to it when I'm crafting proposals or presentations.
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on August 20, 2012
Paul Gillin and Eric Schwartzman render a great service to their readers by compiling in one place the experience that they have gained in using social media in the B2B space. Messrs. Gillin and Schwartzman invite their readers to view social media as a far-reaching phenomenon that has an impact on the entire business. Social media is not the pet toy of the marketing department. The authors give their audience a number of examples that show how some companies successfully leverage social media to profit from online communities by increasing sales and/or by improving brand awareness. These companies are clearly not scared of losing some control on their corporate message to the benefit of a variety of stakeholders with their respective agendas. Furthermore, Messrs. Gillin and Schwartzman rightly stress that the choice of tools is the last thing to consider when one plans a social marketing campaign. Goal, metrics, and tactics should be defined before any discussion of which tools to use comes to the fore. In addition, the authors demonstrate that measuring the ROI of a social marketing campaign is possible. To their credit, Messrs. Gillin and Schwartzman do not minimize the difficulty that one can experience in making this calculation. Capturing and analyzing historical data needed for calculating the ROI requires both time and discipline. Finally, the authors review the different elements of a social media policy in the appendix of their book. In summary, Messrs. Gillin and Schwartzman show how to successfully use social media to reach out to the business customer.
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on May 6, 2012
This is the best book I've read on B2B digital marketing. The case studies, planning guidelines, and implementation recommendations will give you a solid grounding in B2C. If you want to write formidable social media marketing plans that work for B2B, this book is for you.
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