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The Social Media Bible: Tactics, Tools, and Strategies for Business Success Paperback – September 28, 2010

4.1 out of 5 stars 94 customer reviews

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Editorial Reviews


‘A Bumper guide to social media marketing…show you how to build or transform your business into a social media-enabled enterprise.' (Accounting Technician, December 2010).

From the Back Cover

Praise for The Social Media Bible, Second Edition

"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."
Vint Cerf, Father Of The Internet

"Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."
Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC.

"Lon Safko and The Social Media Bible address the key questions—Why should I take part in social media? How should I take part? How do I reap the greatest benefits?—while also providing the push to take the next step."
Jeff Hagen, Director, Consumer Services, General Mills

"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great com-municator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."
Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.

The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you'll find top-to-bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels.

Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you'll discover:

  • The 100-plus best companies providing software, sites, apps, gaming platforms, and more

  • The five steps for developing a successful social media marketing plan

  • How to win in social media whether you're a one-person company or a Fortune 500 company

  • Additional online content available for book purchasers

  • Interviews with 50 different experts, from Twitter inventor Biz Stone to social media marketer extraordinaire Gary "V" to senior vice presidents at YouTube, Yahoo!, Microsoft, Google, and FlickrHow to measure social media ROI, including numerous examples from companies of all sizes

  • And much more


Help for Your Marketing & PR Strategy
Read excerpts (PDF) from five top social media and marketing books to kick start your marketing and PR strategy: The New Rules of Marketing & PR, Content Rules, Inbound Marketing, UnMarketing, and The End of Business as Usual.

Product Details

  • Paperback: 792 pages
  • Publisher: Wiley; 2 edition (September 28, 2010)
  • Language: English
  • ISBN-10: 0470623977
  • ISBN-13: 978-0470623978
  • Product Dimensions: 7.5 x 1.6 x 9.2 inches
  • Shipping Weight: 2.9 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (94 customer reviews)
  • Amazon Best Sellers Rank: #964,113 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Amazon Customer VINE VOICE on November 5, 2009
Format: Paperback
This book is a good way to get familiar with online social tools. The author covers ways to use email, social networking tools and publishing tools. He has good information about establishing some goals and determining a strategy for meeting the goals. He also has a lot of useful references if you want to get more familiar with a particular topic.

I only gave it three stars for the following reasons:
- Too much coverage of the history of the internet, email, and web pages. If I was interested in that, I'd get a book on the history of the internet, email, and web pages.
- Misinformation on some tools, and missing information about other tools. For instance, the author mentions Joomla, a content management system that can be used to create websites and blogs. He mentions it in a way that may mislead people as to its uses when he states that it can pair with any number of applications. It might work with other applications, but that may require coding skills or money to pay someone to make them work together. He also ignores the multitude of other open source content management systems that are out there.
- A serious amount of repetition in sections one and two. A lot of what is stated in the second section is already in the first, so it added a few hundred pages without saying a whole lot.

This is a good book. It's less complete than the title suggests.
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Ask a hundred people what "social media" is, and you may get a hundred different definitions. Frankly, social media doesn't just connect people--it baffles them, too. The authors of "The Social Media Bible," however, have made a considerable attempt at creating a resource that helps readers gain an overall understanding of the social media "ecosystem" (to put it in the authors' terms) and how the social media phenomenon relates to business.

First, I think it's in order to discuss what this tome covers. Part I, Background Basics and Tactics, comprises the first 23 chapters. This section of the book defines social media, explains the different types of social media, and helps you understand why it's important. You get coverage here of everything from social networks to microblogging to virtual worlds. If you've read other books about social media, you may already be familiar with some of this content. If you're brand new to social media, you'll find it especially helpful.

Part II, Tools, comprises chapters 24-38 and revisits the different categories of social media, focusing on current popular tools. The authors discuss each tool, focusing on who should use them and why; you'll even find some more technical information in these chapters. Although I appreciated the broad look at all the different types of the social media, I felt that the sections could have gone into more detail. However, you could easily write an entire book on each type of social media presented, so the authors clearly had to limit coverage of each type of social media resource.

Part III, Strategy, includes the final chapters of 39-43 and offers some excellent advice on how to apply everything learned in the book.
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Format: Paperback
Great book! Loved it! It's huge and heavy and not particularly pricey. I found it to be well organized and well written. And it was certainly packed to the gills with content. There are 43 chapters split into three different sections: (1) Background basics & tactics, (2) Tools, & (3) Strategy. The chapters in the first part provide an introduction and framework regarding the book. The numerous chapters in the second part cover 100+ social media tools. And the last five or six chapters in the third part can help you do an audit of the social media marketing your company does (or doesn't do).

The book is comprehensive. I haven't seen a book that covers so much and in such depth on the topic of social media marketing (or Internet Marketing). There were a ton of "Expert Insights" sprinkled throughout the text that really made the book shine. And each chapter ended with three summaries: (1) Commandments, (2) Conclusion, & (3) Readings & Resources. Each were well done. In particular the Readings & Resources for each chapter were better than most books have at the end of an entire book. 6 stars!

PS. To see the chapter titles and how the book is specifically organized I encourage you to peek at the Search Inside feature Amazon offers for this book. With 43 chapters there are a lot of chapter titles to read.
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This book is a required text for one of my courses. If you are not at all tech savvy or have never used a computer before, this text might be useful, but for my 400 level course this ranks as an inappropriate text because it attempts to provide a very broad overview of the most basic starting information for a wide array of social media. That's not really the author's fault of course, and it's not actually the reason for my 1 star rating. I rated the book as 1 star for the author's poor utilization of his own suggestions for his book companion site. This is actually considered a Wiley higher ed text book, and my interactions with the text's constant references to the author companion site generated numerous contacts with Wiley Technical Support attempting to unravel the problems with the content (both online and print) for this text. At the end of the day, the only thing Wiley support could tell me was this: "we will try to contact the author to try to resolve discrepancies between the book and the author companion site".

The text has a fair amount of "churn" where content is covered, and then covered, and then covered yet again OR where readers are directed to a companion site to review content that can't be accessed.

For example, chapter 9 covers podcasts, and then chapter 10 again hashes out podcasts with the chapter heading "Got Audio?" The same thing was done for Vlogs and "Got Video?".

The in-chapter international vignettes often had no relationship to the chapter they were in. Rather than including an international vignette in each chapter, I think it would have been far more useful to consolidate the vignettes into chapters where the content had some relevance.
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